WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Tips 120

Tips Content Paper Copywriting 120

Outgrow

SEPTEMBER 30, 2019

Copywriting Strategies You Need to Engage Consumers With Content. These five copywriting strategies will help you. Quizzes, surveys, polls, calculators , e-books, interactive graphs and videos -- all these can help your content stand out. Consider neuro copywriting and phonosemantics tricks. They sell ideas.

Copywriting 61

Copywriting Marketing & Strategy Content Outgrow 61

WriteSpark

FEBRUARY 2, 2010

So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s. . Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. E-book Advantages. E-Book Drawbacks.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

Martech

APRIL 7, 2023

SE Ranking’s AI Writer generates various types of written content “in accordance with the highest SEO copywriting standards.” Searchie’s Wisdom AI, powered by GPT-4, uses audio, video and written content to create answers to natural language questions. ToqueAI has added GPT-4 to its content creation platform.

Product 102

Product Enterprise Management Copywriting User-Generated Content 102

Anyword

JULY 14, 2022

Meet Anywords new “Documents”, your one-stop-shop for our AI copywriting tools. Now you can generate data-driven copy and use our basic copywriting formats all in one place, providing you with even more flexibility. For more details, check out our explainer videos below. Login and get started!

Copywriting 86

Copywriting Content Template Facebook 86

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Michael posts great videos on skill-building. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Biznology

FEBRUARY 3, 2020

A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. Here you’ll find abundant books and guides. Sewell started out as a copywriter, so it’s no surprise that as an agency head, his content is superb. This is the go-to place for research and how-to.

Resources 171

Resources Research B to B Advertising Agencies 171

Optinmonster

FEBRUARY 6, 2023

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. Some examples of digital products are video games, music, movies, apps, and e-books. You can download or stream these products on your device and use them whenever you want.

Examples 91

Examples Product Work Management Marketing Management 91

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos. Don’t stop there.

Social Media 312

Social Media Top of Funnel Social Marketing Marketing & Strategy 312

sagefrog

FEBRUARY 14, 2024

For marketers ready to take their efforts to the next level, Nancy Harhut’s book, Using Behavioral Science in Marketing , stands out as a valuable resource, presenting complex concepts in an engaging and accessible manner. That’s exactly what Nancy Harhut’s book Using Behavioral Science in Marketing is.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Pam Didner

JANUARY 18, 2023

However, there’s been a lot of talk about whether or not tools like these pose a threat to a variety of different jobs, such as the livelihoods of programmers, copywriters, or even customer support associates. However, these are also typical (text-book-like) answers. Copywriters need to watch out, but…. Definitely not.

Marketing AI 80

Marketing AI B2B Marketing Copywriting B2B 80

Content Standard

AUGUST 30, 2017

Though they use many of the same tools—copywriting, design, creativity—and have largely the same ends, content marketers and advertisers might have the greatest difference in opinion of any related professionals. Don’t base your copywriting on what you believe your audience wants. Speaking with Giants.

Copywriting 54

Copywriting Top of Funnel Content Marketing Paid Search Agency 54

Martech Advisor

JANUARY 24, 2020

Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning. Modern Copywriting - Udemy. Copywriting is a form of writing to persuade the audience. Copywriting is a form of writing to persuade the audience. Conversion Copywriting 101 - Copyhackers.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Vision Edge Marketing

DECEMBER 7, 2021

talk to your sales director, integrate an easy appointment booking form and a click-to-call phone number. . see a demo of your product, because you know it will get them over that hill, add a “quick demo” form that collects basic information before showing a video recording demonstration on the confirmation page. .

Design 218

Design Work Management Marketing Management Planning 218

ClearVoice

DECEMBER 2, 2021

After learning that one of the main reasons parents choose not to move is to spare their own children the hardship of leaving familiar surroundings, Zillow developed a creative solution to help with the process — a children’s book. The book is downloadable on Amazon Kindle as well as Apple Books.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

nDash

JUNE 8, 2022

I’ve created media and marketing materials for some of the biggest pharmaceutical companies in the world, written blogs for yoga publications and practitioners, and scripted videos for healthcare giants and small scrappy start-ups. I’m Sarah and I’m a copywriter for environmentally focused businesses. Sarah Dittmeier.

SEO 52

SEO B2B Copywriting Ideal Customer Profiles 52

nDash

JUNE 8, 2022

I’ve created media and marketing materials for some of the biggest pharmaceutical companies in the world, written blogs for yoga publications and practitioners, scripted videos for healthcare giants and small scrappy start-ups. I’m Sarah and I’m a copywriter for environmentally focused businesses. Sarah Dittmeier.

SEO 52

SEO Copywriting Ideal Customer Profiles B2B 52

DivvyHQ

AUGUST 12, 2016

Welcome back to our blog series, My Favorite Content Marketing Video ! In case you’re just joining us, we’ve gathered the content marketing industry’s A-List and asked them one question: What’s your favorite content marketing video? Ahava Leibtag’s Favorite Content Marketing Video.

Video Marketing 40

Video Marketing Content Marketing Content Copywriting 40

DealSignal

FEBRUARY 20, 2024

Platforms offer feedback on copywriting that can help you dial in that perfect SEM ad or get the perfect CTA for your social ads as well as advanced video editing and content preparation. Video Marketing Video continues to dominate online content consumption. That’s DealSignal.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Content Standard

FEBRUARY 2, 2023

As a company that specializes in content creation, Skyword is already actively using and exploring generative AI in the following areas: Content planning: Generative AI can analyze text from source material, such as articles, books, and even conversations, to identify relevant themes and topics.

Marketing AI 115

Marketing AI Lead Ranking Generation Paid Search Agency 115

Anyword

OCTOBER 5, 2023

Remember, there is no rule book yet, and we are defining how AI will be used for years to come. There are key moments in the content and campaign building process that are deeply enhanced by clear, performance based data.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

ConvertKit

DECEMBER 10, 2020

On the other hand, there are fields with lots of creators and many resources that are free or low-cost, including videos, templates , ebooks, email courses, and more. If two books are about the same topic, but one is 30 pages long and the other one is 150, the price should reflect that. Google Play Books. Factor 3: Ebook length.

Pricing 127

Pricing Price Screencast Amazon 127

Optinmonster

OCTOBER 31, 2023

Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Hubspot

MARCH 27, 2018

And their videos are just as intriguing as their blog posts. For reviews of the newest SEO tools to analysis of search engine changes, check out SEO Book. Tubular Insights is a resource for marketers looking to learn more about online video's impact on on search engine marketing. SEO Copywriting. Neil Patel.

SEO 78

SEO Marketing Websites Search Engine Marketing Copywriting 78

Hubspot

MARCH 12, 2019

In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. Unlike most above the fold content design, Velocity Partners, a B2B marketing agency, doesn’t try to persuade their website visitors to watch their company overview video or try out their product.

Examples 101

Examples Advertising Agencies Work Management Paid Search Agency 101

Heinz Marketing

MAY 29, 2020

And while reading books is an obvious choice, if you don’t own any books (or if you’re like me and you just don’t enjoy reading books) there are plenty other options available. Here are a couple of my favorite things to read: Comic books.

Marketing Management 86

Marketing Management Copywriting Linkedin Training 86

Scoop.it

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. If you want more tips on blogging, you can always look up specific resources online, such as copywriting for coaches , SEO blog writing, outsourcing your content, etc. Video tutorials. LinkedIn slides.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Metadata

JUNE 16, 2021

read the e-book, attend the webinar, or show up for a demo. The personal branding of leaders in your company, of the speakers at your webinar, or the author/s of your e-book can also help. Conversion Copywriter, Green Light Copy. There’s a gap between writing marketing copy that informs, educates, and persuades….

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

Sprout Social

FEBRUARY 17, 2022

This is a cold email with a straightforward headline and a video discussing the topic. It’s visual (video) and digestible (bullet list). Copywriting Crew: Cold outreach. Not to worry—we’ve got you covered with our big book of email templates. Download your free email template book today.

Template 125

Template Email Marketing Blast Campaigns Planning 125

FMG Suite

NOVEMBER 9, 2021

Check out the video below to find out more. In this episode, Matt Halloran speaks with Derek Pollard, PhD, MFA , a leading content specialist and copywriter and founder of Constellar Creative. Take a full peek at this month’s marketing insights and book a call with our team today. Book a Demo to Find Out More.

Trends 52

Trends Copywriting SEO Planning 52

Hubspot

MARCH 21, 2018

Brands will collaborate with their video production, social media, and analytics teams to craft posts and videos that follow their formula for virality. Reading Michael Jordan’s book about shooting and practicing his tips by yourself? Or reading his book and then taking shooting lessons with him? Think about it.

Paid Content 99

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 99

ClearVoice

FEBRUARY 21, 2020

I want to publish three books — and diversify my income streams.”. Undoubtedly accomplished already, Carson has big goals for 2030, like becoming an award-winning wordsmith, and publishing not one but three books. But when her job description changed due to internal shifts, she decided to become a full-time freelance copywriter.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Television marketing Copywriting 108

Convince & Convert

OCTOBER 25, 2013

Unless you’ve been off-planet, you’ve probably already seen, heard, felt, tasted and/or smelled more than one piece of content concerning Jay Baer’s new book Youtility: Why Smart Marketing is About Help, Not Hype (what, you missed the delicious Jay Baer Claws, available as a PDF you can output on that new 3D-printer oven?).

Paid Search Agency 131

Paid Search Agency Copywriting Act-On Banners 131

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Janice King is an award-winning freelance technical copywriter for global technology companies. Books by Janice King. Technical Copywriter.

Social Media 120

Social Media Media Forrester Copywriting 120

The ABM Agency

AUGUST 30, 2020

Turn it into a YouTube video, IGTV, and Instagram Stories. Use that same file, or edit into a vertical video if possible, and upload to your IGTV; this can be linked from Instagram Stories and featured prominently in your Instagram feed. Use them in a blog post, email, programmatic, white paper, or e-book. Start with a webinar

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

Hubspot

SEPTEMBER 22, 2011

He runs Copyblogger.com , an awesome copyblogging, copywriting, and SEO tips and tricks blog that frequently makes the AdAge Top 150. Brian is regularly referenced in popular books including Chris Brogan's Trust Agents and Seth Godin's Linchpin. Brian's favorite SEO and copywriting resources. Avoid Common Copywriting Mistakes.

Copywriting 28

Copywriting SEO Tips Press 28

Hubspot

APRIL 7, 2023

These courses can take the form of a video series, text-based learning, interactive material, or a combination of them all. Ebooks Ebooks are electronic books that can be read from a computer, smartphone, or handheld device like ereader. For example, Sur La Table offers a wide range of cooking courses. billion by 2023.

CMS Development 77

CMS Development Product Buyer Personas Industry CMS 77