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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Sometimes knowing that you don’t know where the data came from is just as important as being able to trace the data,” said William Dressler, regional vice president of AI and data architecture, and the head of innovation in the global AI practice, at Salesforce. The bad: Scraped data may include copyrighted or trademarked material.

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How to craft an effective AI use policy for marketing

Sprout Social

These tools rely on large language models (LLMs) that are frequently trained on publicly available internet content, including books, dissertations and artwork. In fact, there is an active lawsuit filed by Sarah Silverman against ChatGPT for ingesting and providing summaries from her book even though it’s not free to the public.

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Generative AI faces more regulatory and legal challenges

Martech

The FTC aims to clarify whether OpenAI “engaged in unfair or deceptive privacy or data security practices or engaged in unfair or deceptive practices relating to risks of harm to consumers,” according to the letter. The allegations were made in a proposed class action lawsuit in San Francisco on Tuesday. Why we care.

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Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Content Standard

Intellectual property and copyright issues: Public AI tools rely on pre-trained models, which may raise concerns regarding intellectual property and copyright. First, because models may have been trained on others’ copyrighted material. Businesses must ensure that the provider has robust data quality practices in place.

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Don’t Stop Scrolling | How To Create A Show-Stopping Footer

Predictive Response

This article will highlight a few best practices and tips on how to create a show stopping footer for your next Email campaign and how you can use the Bee Editor. Be sure to include a copyright notice to ensure your emails have copyright protection. The footer of the email should include elements like: Contact information.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

If you’re serious about optimizing your website to gain the rank you genuinely deserve, you’ll want to avoid the following black hat link building practices. If you want your backlinks to stick, you need to generate backlinks authentically through ethical link building practices. Link Farms. Irrelevant keywords.

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B2B Lead Generation Blog: BeTuitive Publishing Book Review

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!