Hubspot

APRIL 21, 2020

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. It's no longer enough to stick to one platform (typically Android or iOS). Undoubtedly, the ability to use the business's app was a major component in me becoming a more loyal member.

Paid Content 97

Paid Content Mobile Advertising Budget Programs Mobile Marketing 97

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. So how do you engage with the right influencers as opposed to the wrong ones? Are you a B2B brand focused on marketers that work in technology?

Brand Identity 166

Brand Identity Branding Marketing Budget Planning 166

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. When I started, what I did was called viral marketing , buzz marketing , and new media.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. They prefer LinkedIn, a professional network that's all about getting business done. “ It's 2026.what

Facebook 120

Facebook B2B Marketing Planning B2B 120

KoMarketing Associates

JULY 22, 2014

I don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example).

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Writing on the Web

JULY 27, 2010

Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. Content : Too broad and general, need to hone it down to specifics, need to personalize it. Here’s what one of my clients is doing right. You can learn new blogging habits.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. No one wants to pay attention to you if you’re there just to pitch your product. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. I was installing a new personal consulting web site over the weekend and I was reminded of this.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

NOVEMBER 2, 2010

Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Explain your goals and establish clear guidelines for any mention of the company on social media sites. And those are just from the first chapter.

Social Media 100

Social Media Social Marketing Media Planning 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. Who We Are Depends on Where You Reach Us Software vendors are realizing that the social media is more than just a networking fad – CB radio for the Millennials – but rather represents a society living in multiple locations at once.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

AUGUST 10, 2010

We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. It’s in our DNA.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Webbiquity

MAY 31, 2022

Image credit: StockSnap on Pixabay. The SoundCloud headline in the image below says it all about the brand before prompting visitors to click the CTA “Visit website.”. Showcase Pages allow you to build personalized content for multiple buyer personas and reach out to prospects in a more targeted way.

Linkedin 336

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 336

Sharpspring

APRIL 15, 2022

Social media is a powerful marketing channel but it’s not all about building traffic. In fact, it’s not really about building traffic at all, because focusing on clicks means brands neglect other – more important – marketing opportunities, like brand loyalty and brand recognition.

Top of Funnel 128

Top of Funnel Social Media Effectiveness Media 128

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base? Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s the brand engagement holy grail that we’re all seeking.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 13, 2010

All of us have influences. Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

FEBRUARY 23, 2010

Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Biznology

OCTOBER 18, 2016

Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My Personal Digital PR Philosophy. We collect every blogger who has ever had a thematic interest in our customers.

Class 80

Class Long Tail Marketing Blogger Media 80

Hubspot

APRIL 30, 2018

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. Stick with us, and we’ll explore each one in-depth. Optimize for Google My Business.

SEO 101

SEO De-duplication Work Management Aggregators 101

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

JULY 20, 2023

Imagine your website buzzing with eager shoppers, organic traffic pouring in, and your brand standing tall among fierce competitors. Here’s a mind-boggling fact: Google, the king of search engines, considers backlinks as one of the top three ranking factors for websites.

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

Hinge Marketing

OCTOBER 4, 2013

Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. Additionally, recruit members of your staff that are savvy in social media and have them begin to share posts via personal profiles. Sounds pretty easy, doesn’t it?

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Directive Agency

JULY 15, 2019

On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. Now if you don’t know what Ahrefs is, it is one of the, if not the, best SEO tools out there. It does it all, it’s very intuitive, it’s really simple to use and yet it’s so powerful. So stick around.

SEO 40

SEO Paid Content Budget Programs Tools 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. Take some time to find these sites and put together a wishlist of all the websites and blogs where you want your brand to be featured. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up!

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. Take some time to find these sites and put together a wishlist of all the websites and blogs where you want your brand to be featured. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up!

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. Take some time to find these sites and put together a wishlist of all the websites and blogs where you want your brand to be featured. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up!

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. Take some time to find these sites and put together a wishlist of all the websites and blogs where you want your brand to be featured. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up!

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. Take some time to find these sites and put together a wishlist of all the websites and blogs where you want your brand to be featured. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up!

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. Take some time to find these sites and put together a wishlist of all the websites and blogs where you want your brand to be featured. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up!

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. Take some time to find these sites and put together a wishlist of all the websites and blogs where you want your brand to be featured. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up!

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. Take some time to find these sites and put together a wishlist of all the websites and blogs where you want your brand to be featured. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up!

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. Take some time to find these sites and put together a wishlist of all the websites and blogs where you want your brand to be featured. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up!

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. Take some time to find these sites and put together a wishlist of all the websites and blogs where you want your brand to be featured. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up!

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. Take some time to find these sites and put together a wishlist of all the websites and blogs where you want your brand to be featured. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up!

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. Take some time to find these sites and put together a wishlist of all the websites and blogs where you want your brand to be featured. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up!

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40