Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Why are you creating this content?

Rules 100

Rules Content Digg Press 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Blog this on Blogger. Engaging Content: Start with Why.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about. Bannan regarding " Keeping Newsletter Readers Engaged ".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Writing on the Web

SEPTEMBER 26, 2012

He comes from an unremarkable background far away from Hollywood, but his blogging has amassed thousands of followers and his approach has changed the way people view the entertainment industry. Of course, being a winning blogger is more than just creating good content. Seek out similar blogs. Go to your target audience.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. And then publish a lot of content in many different forms.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. My blog niche is arts and crafts. Blog this on Blogger.

Personalization 100

Personalization Ning Business Digg 100

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Writing on the Web

FEBRUARY 5, 2013

This is why business bloggers who do nothing but blog wake up one day to find their new business leads are drier than a James Bond martini. I’m just saying that one marketing tool isn’t enough, even if it is business blogging. Don’t they deserve some free tips or reminders? You betcha.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Webbiquity

MARCH 13, 2019

.” Leave a comment (or subscribe) to a blog about IT recruiting. Register for a webinar , a seminar, or a newsletter. These sites are also places where your followers will promote your content and where someone else might find your content and link to it.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Hubspot

JULY 23, 2010

Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. Remarkable Content – A mix of content is good. Keep content topical, informative, and non promotional.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Anything Goes Marketing

SEPTEMBER 6, 2006

This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." The response I received was "I don't have the resources to create this content". You would be surprised (perhaps shocked) at all of the great content that you already have on your blog that you can reuse.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

AUGUST 26, 2006

If you're sending out a email newsletter, break out a list between those who have subscribed to your newsletter vs. those that are part of a list that you may have purchased. You can even dig down deeper to break out the list between those that have signed up say in the last 2 months vs. the rest of the newsletter subscription group.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Your problem might not be the content you're posting, but how you're executing and promoting that content. That would entice a millennial to check out your content.

eCommerce 90

eCommerce Peer-to-peer Statistics Thought Leadership 90

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Publicize the blog through offline channels. SEO the blog. Create “linkable&# content.

RSS 100

RSS Digg Tagging Blogger 100

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Content creation doesn’t have to be hard. For example, “content creation.”

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? Does anyone care?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Writing on the Web

NOVEMBER 4, 2010

Not surprisingly, 25% of respondents said they were complete blogging newbies and needed guidance on the fundamentals of blogging…the technical know-how as well as content creation strategies. Make your blog sticky – help your readers ‘take off their coats and stay awhile’. Blogging 101: 6 Weeks to Confident Blogging.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

PureB2B

OCTOBER 20, 2021

Developing a content marketing plan is not as simple as it may seem. Yes, knowing that you should be into content marketing is the first step. No matter how good it is, nobody will read your content if you aren’t offering something valuable, spreading it, and pushing it like crazy. An Overview Content Marketing.

Content Marketing 138

Content Marketing Tips Planning Work Management 138

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. . –

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Writing on the Web

NOVEMBER 13, 2014

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? Which e-newsletter and blogs do you subscribe to? Clever headlines and intriguing social updates will get them to click over to your content.

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. How to Start a Blog: The Set Up. Add the Blog to Main Navigation.

Paid Search Agency 273

Paid Search Agency Companies RSS Ad Frequency 273

Hubspot

NOVEMBER 11, 2011

” Length as a poor indicator of content quality rings just as true in business blogging as it did in school. Just compare Brian Solis' latest 1,000-word blog article with Seth Godin's latest 100-word post. What You Should Focus on Instead: Optimize your blog for a mobile environment. pages per visit.

Landing Pages 28

Landing Pages Blogger Display Advertising Benchmark 28

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Blast Campaigns Lead Scoring 28

Webbiquity

JANUARY 8, 2010

Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. A blog is rather, a place to share useful content. Certainly you can promote your company and product in your blog, but this should be more in the form of sponsorship than selling language.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Likeable Blog. The Moz Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Hubspot

JUNE 6, 2011

Have you been working hard to build a loyal following for your business, but it's just not happening for you? Most blogs don't get the traffic or the attention they desire. What follows are the top mistakes made by bloggers (and how to fix them): Mistake #1: It's All About You. You might have great content that people love.

Peer-to-peer 28

Peer-to-peer Social Media Blogger Paid Search Agency 28

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Was there too much content to wade through? Was the content badly indexed? Personal Content Management +. MADE IN CANADA. trust your instincts. < Personal Knowledge Management (PKM) -- an Update. Was the training inadequate? Know-How Harvesting +.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100