Marketing Insider Group

NOVEMBER 15, 2021

Why You Need to Understand Marketing Influencers. From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. You actually happen to be reading one of their blogs right now. Visuals” Reminds us of our own anatomy of the perfect blog post !

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

FunnelEnvy

DECEMBER 26, 2023

Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start. Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Make the Most of Written Blog Content Have your blog authors record short, insightful summaries of their special articles. These metrics eventually yield results with lead generation and sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Digilant

FEBRUARY 16, 2023

While you may have thought this short-form video platform had reached its headline quota after news covering its metric rise of popularity, securing the title for the fastest-growing social platform of all time, or the back and forth about whether it would be shut down in the US. So why the switch in behavior?

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. TikTok: With its surge in popularity, TikTok is also emerging as a powerful platform for B2B marketers.

Social Media 117

Social Media Trends Media B2B 117

Circle Studio

MAY 26, 2022

As a B2B marketer, you might find yourself intrigued by the rising popularity of TikTok and the growing number of brands starting to use it. TikTok is an excellent example of this. TikTok is a platform that encourages creators to make short videos about a wide range of topics. Is My Audience on TikTok?

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Bluetext

APRIL 15, 2024

Earlier this year, LinkedIn released its annual “ Jobs on the Rise ” list of the 25 fastest-growing roles in the U.S. Guess what was number one on the list (hint – it’s not TikTok influencer): Chief Growth Officer. The CGO mission Why a CGO? You know what else is having a moment – The B2G Chief Growth Officer (CGO).

Advertising Agencies 41

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 41

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. Why is brand awareness important? From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. What is brand awareness? Start where you are. Source: Marketoonist.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. YouTube Shorts -- a YouTube app feature that rivals TikTok and Instagram Reels -- began its first round of testing in India last September.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. TikTok with one billion app downloads (across Android and iOS) in 2018, surpassed Instagram and Facebook to become the most downloaded app in 2019 – CBS News.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Valasys

APRIL 25, 2024

The Rise of Artificial Intelligence Artificial intelligence is not limited to sci-fi movies anymore. AI has become an indispensable tool in the digital marketing world and helps businesses improve their brand tone by automating tedious tasks like content creation and ad targeting. Wait, there is more. Let’s try to understand how.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

BenchmarkONE

JANUARY 4, 2023

However, a looming recession , rising inflation, and inventory issues are all curve balls that could ultimately make that number change. With the rise of digital media, integrated marketing has become an essential tool for small businesses. The United States currently has about 32.5 million small businesses in active operations.

Small Business Marketing 81

Small Business Marketing Trends Marketing Automation Services Business 81

DealSignal

FEBRUARY 20, 2024

Advanced users will build their own GPTs and leverage AI-enhanced tools that are being added to the martech stack at a breakneck pace. Platforms offer feedback on copywriting that can help you dial in that perfect SEM ad or get the perfect CTA for your social ads as well as advanced video editing and content preparation.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Bannerflow

FEBRUARY 2, 2023

Gone are the days when static images and linear videos formed the base of all mobile ads. The rise of apps like TikTok has prompted many other social platforms to upgrade their feeds and prioritise short-form video content. Yet a growing number of advertisers are choosing to use interactive mobile ads.

Mobile Advertising 52

Mobile Advertising Video Marketing Advertisements Advertising 52

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Read on to learn why paid social ads should be part of your comprehensive social media strategy — especially if you find the sweet spot of the ideal audience, channel, type of ad, and offer. 3 major reasons to use paid social ads.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Magisto

JANUARY 13, 2020

Podcasts have been rising in popularity recently. 32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. While the Instagram feed has been almost changeless for months now.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. Social platforms such as LinkedIn, TikTok, etc. What do you mean - I can’t see its real impact? Of course I can.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

SmartBug Media

OCTOBER 15, 2021

Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021. Google Ads. The 5 Whys (example): Problem: multiple customers have left 2-star review for a hair color product.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

SocialPilot

JANUARY 14, 2024

You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? Companies posting weekly see an engagement rise by 2x on LinkedIn. LinkedIn Ads Insights Though LinkedIn’s organic reach is stellar, marketers still use ads for audience segmentation and precise targeting.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Oktopost

NOVEMBER 14, 2022

So yes, the increase in influencer ads that you see in your feed is actually backed by data! But why is this the strategy? There’s no room for impulse buys here – which is why having a trusted B2B influencer vouch for your product will greatly help in speeding up the sales funnel. ? You are not looking for a quick sale here.

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

Sprout Social

JANUARY 16, 2020

This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. That’s exactly why we put together this guide. The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Metadata

SEPTEMBER 28, 2022

Use image or video ads on Facebook and LinkedIn? Despite video’s popularity among consumers and advertisers, image ads aren’t relinquishing the spotlight. Keep reading to learn more about when image ads still make sense—and when video ads do—and best practices to ensure they break through the noise.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Marketing Insider Group

MAY 11, 2020

And why do I need it now? Advertising, even with today’s sophisticated digital ads, can create overexposure. On the contrary, advertising, even digital ads, leads to overexposure and saturation. So, you may still be wondering, why content marketing? Isn’t it just throwing up a blog every now and then?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Hubspot

DECEMBER 11, 2019

While my sister, born in 2001, is always posting on her Finsta and TikTok profiles, I'm still sharing early-2000s memes on Facebook. I'll then explain why each nuance is important to know as you create campaigns for each audience. And, while she's just starting college, I'm budgeting to pay off my student loans. Millennials in the U.S.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Outgrow

MAY 5, 2021

E-commerce marketing has been on a steady rise thanks to the pandemic. That is why here is a handy list of the most effective e-commerce marketing trends you should follow if you want to stay ahead in the game. Read more on how Sisu achieved their success story in our blog here! . This will boost the visibility of your ads.

Trends 52

Trends Outgrow Planning Paid Search Agency 52

Huptech Web

OCTOBER 6, 2023

The Psychology behind the WHY User-Generated Content really matters. You’ve probably stumbled upon the web for product reviews, admired those stylish OOTD (Outfit of the Day) snaps on Pinterest, chuckled at the latest TikTok trend, or ever bought something cool and just had to flex it on Instagram or Facebook?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Sharpspring

OCTOBER 27, 2021

A strong brand keeps up momentum even if advertising expenses rise. That’s why paid media advertising — the bread-and-butter of big brands — can be cost-prohibitive for small businesses. Ad budgets can quickly become bloated without contributing to growth. Today’s consumers are averse to ads. Know Your Audience.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Outgrow

APRIL 9, 2024

Welcome to the Marketer Of The Month blog! Can you elaborate on Qualcomm’s approach to enabling on-device AI and why it’s essential for scaling generative AI? Why is on-device AI important to scale? We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! This is not your document.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

SocialPilot

MARCH 4, 2024

So, why not use one of your product photos representing your company? But to make it easy for you, we have categorized it into 6 common ones: Profile picture Cover photo Event cover photo Group cover photos Stories Ads But before we go any further, it’s important to understand why there are many Facebook image size variations.

Social Media 105

Social Media Media Ideal Customer Profiles Paid Search Agency 105

Method and Metric

JANUARY 3, 2020

While the experience and knowledge we’ve gained in optimizing for search over the years still has tremendous value, rising to meet the new challenges and changes that will no doubt arrive, requires us to expand our knowledge, evolve our strategy, and devise new innovations. Outdated SEO habits will hold you back.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

ConvertKit

SEPTEMBER 15, 2021

Instagram, Twitter, TikTok, and other major social networks have separate location and URL fields for you to fill out that don’t count toward your character limit. It’s the perfect place for it, because it’s where journalists and other industry professionals would go to find in-depth information about the rising rock band.

Impressions 78

Impressions Advertising Mediums Press Social Media 78

Marketing Insider Group

AUGUST 29, 2023

Why is it trending? Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Instead of traditional ads, create edutainment content that resonates with your audience, leading to higher engagement rates. Why is it trending? Why is it trending? Why is it trending?

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Vidyard

DECEMBER 18, 2020

This ad spot takes viewers back in time to 1914 and a very real Christmas truce that happened during the First World War. Globally 2020 was by far a bad year, but by calling out what we’re all missing right now, connection with our friends and families, Xfinity was able to bring joy and laughter to the audience of their ad.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Vidyard

OCTOBER 27, 2019

From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Video marketing is all the rage these days, but have you wondered why so many companies have jumped on the proverbial bandwagon? Partner blogs. And everyone’s creating it, sharing it, and—most importantly—watching it.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Top Rank Marketing

AUGUST 21, 2023

Most people don’t know that, because why would you know it? They’re not big flashy ads, but it’s happening, and a lot of that innovation and content marketing happened first on the B2B side, and continues to happen. You don’t see them on newsstands, you don’t see them on television.

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70