What Is a Marketing Database? (Hint: It’s NOT Your Audience)
Marketing Insider Group
MARCH 25, 2024
According to a recent study, businesses that leverage customer data outperform their peers by 85% in sales growth. This statistic highlights the immense value of a well-maintained marketing database in driving sales and enhancing marketing efforts. Image Source: Adobe Experience Cloud Now, why is this database thing a big deal?
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