Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 99

B2B Marketing Video Marketing B2B Thought Leadership B2B 99

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. People who offer an opinion. Blog posts. Case studies. Example 1: Woobox case study.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post.

Social Media 117

Social Media Examples Media Urgency Marketing 117

NuSpark Consulting

NOVEMBER 3, 2019

It is at this stage when people are out looking for opinions, insights, answers and research data. Top-of-funnel marketing tools may include; social media, podcasts, blog posts, email newsletters and search engine ads. The answers to their questions may be captured in datasheets, case studies, FAQs and product samples.

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Champion Communications

JULY 24, 2023

Moreover, Barbie’s PR efforts went beyond just the movie trailer, focusing on generating insightful interviews and articles that highlighted industry-wide, political, and cultural issues such as sexism, diversity, and inclusivity – as the new rebrand allowed Barbie to have an authoritative voice and opinion on such topics.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Huptech Web

DECEMBER 2, 2022

The opportunities are also expanding for e-commerce brands, but these brands encounter major issues such as brand trust, loyalty, and conversion rate problems. Studies have shown that less than half of online consumers trust ads with users and online reviews over the content within magazines, TV, and newspapers that brands create.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. I keep repeating that the best medium is the blog. Not tofu but rather, content marketing.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Canadian Marketing Association

OCTOBER 19, 2018

Case Study: The TIFF Strategy. This is the second part in the CX Council’s 3-part blog series on how TIFF optimized its customer experience to build a loyalty ladder. Here’s an unbiased opinion from data scientists over at Digital Alchemy. Check out their latest blog.

Activities 48

Activities Paid Search Agency Advertising Agencies Loyalty 48

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. What is your opinion on sending email content regarding the current situation? You’ll earn their loyalty. My friend Andy and I went up to Albany to watch the New York Giants training camp.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Marketing Insider Group

NOVEMBER 4, 2019

Slick photos, self-promotional stories, and chances to win football tickets abound, yet there isn’t a blog in sight. Perhaps Coke doesn’t need blog posts to fish for new markets. That’s a mistake, in our opinion. They are: 60% of the companies studied identified departmental silos as a barrier to content marketing.

Enterprise Management 150

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 150

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Martech

DECEMBER 16, 2022

While marketing’s budget is rising (with over half of it going to digital channels), that same study reports that 61% lack the in-house capabilities to deliver their strategy. Build loyalty and recognition. Your customers also play a part in the opinions they form of you. Why bother? Branding will increase client trust in you.

Digital Experience Platform 86

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 86

Optinmonster

APRIL 9, 2020

Share Blog Posts. Want to get a lot of eyes on your latest blog post? Instead of waiting for your audience to go check out your newest post, you can get them excited about it and drive traffic to your site by sharing it with them in an email—like the blog Easy Cheesy Vegetarian does below. Create Blog Post Roundups.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

ActiveDEMAND

AUGUST 24, 2021

They want to dictate keywords used, they have opinions on bid strategies, and they’re constantly trying to control marketing strategy that is outside of their depth. In these cases, it’s best to be up-front with your concerns directly with the client. They hired you in the first place because you’re the expert.

Marketing Proposals 81

Marketing Proposals Advertising Agencies Paid Search Agency Work Management 81

Huptech Web

OCTOBER 6, 2023

E-Commerce Industries & Their Real-Life Use Cases That Have Benefitted From UGC. It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Scoop.it

MARCH 26, 2019

This includes blog posts, external content, best practices and tools. Informative blog posts. Case studies. Case Studies and Testimonials. Case studies and testimonials are some of the best pieces of sales enablement content available to a salesperson. Add Value with Blog Posts.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Ledger Bennett

JUNE 1, 2020

However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent. So in our opinion revenue tracking technology should be a priority investment for most businesses. Build trust and loyalty in a time of need. Give your customers extra value/ offers.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Hubspot

JANUARY 12, 2016

Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. In one study, 70% of U.S. Here, we’ll share some best practices for crowdsourcing your next blog post.

B2B Thought Leadership 28

B2B Thought Leadership Tips Blogger Thought Leadership 28

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

The Lead Agency

NOVEMBER 10, 2019

The general public’s opinions of the manufacturing sector are varied and, in many cases, people will view your business as they do any other in the industry. By sharing different types of collateral that offer real value to customers, you can build ongoing, meaningful relationships that promote brand loyalty and advocacy.

Top of Funnel 48

Top of Funnel Paid Search Agency Advertising Agencies Digital Marketing Funnels 48

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. That information doesn’t just come from vendors: customers voice their opinions on review sites, blogs and social media. You must have the skill or charisma to convey your opinions in an engaging way.

Top of Funnel 74

Top of Funnel B2B Marketing Work Management Marketing Management 74

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Hubspot

MAY 14, 2019

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. It’s an attention-grabbing technique for stating an opinion, and brands use it to spark productive conversations about certain moral values. Contextual Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sharpspring

SEPTEMBER 6, 2019

That’s when it’s time to recruit a third-party opinion. Case studies. Publish these on your company blog and newsletter. This is a great way to reward customer loyalty, as well as collecting social proof! Add statistics to your home page, and share industry studies on social media and with your clients.

Ideal Customer Profiles 45

Ideal Customer Profiles Marketing Management Lead Scoring Lead Ranking 45

Biznology

AUGUST 7, 2019

Microsoft had launched HoloLens showing how Case Western was treating Anatomy. In both cases, only one class member used the headsets. You look at a demo of one thing, and you immediately start thinking of other ways it can be used: in this case, entertainment and communications immediately came to mind.

Allocation 112

Allocation Display Paid Search Agency Training 112

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Webbiquity

AUGUST 30, 2023

The customer lifecycle can be broken down into five stages: Awareness Engagement Conversion Retention Loyalty A customer’s journey doesn’t end with the transaction. One of the ways you can make sure your customers come back to you is by introducing a loyalty program for regular customers.

Ideal Customer Profiles 254

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 254

Convince & Convert

AUGUST 5, 2012

Other examples include KLM’s Surprise program (we’ll be running a whole blog post about KLM’s social programs this week), and recently, DoubleTree Hotels’ birthday f or A.J. Social Media Stunts Do More Harm Than Good is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

Social Media 136

Social Media Media Viral Marketing Curation 136

Moz

JUNE 23, 2020

Or strong opinion? While this was primarily a way to collect & combine data from different SEO tools, the use-cases were endless. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. Can it be outsourced?

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. In this case, the scenario addressed was splitting bills with friends, something that used to be a pain. It allows you to build a foundation of loyalty within your marketplace.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Moz

JUNE 23, 2020

Or strong opinion? While this was primarily a way to collect & combine data from different SEO tools, the use-cases were endless. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. Can it be outsourced?

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Others recommend writing about things that you are knowledgeable about.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Optinmonster

FEBRUARY 15, 2024

Invest in Case Studies Like OptinMonster 13. In other words, they make choices based on the behavior and opinions of their peers. These include customer reviews, testimonials, and case studies. In fact, according to one case study, WikiJobs used testimonials to increase sales page conversion by 34%.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Scoop.it

AUGUST 21, 2018

As an implication, it can modify the opinion about the environment and evaluate it according to the new information or experimentation results. Here are some use cases that can help you with creating ‘intelligent’ emails. Product recommendation emails improve the click-through rates of your email and help in building customer loyalty.

Marketing AI 46

Marketing AI Personalization API Work Management 46

Marketing Insider Group

AUGUST 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. In this case, you will get quality but quantity will suffer, which will impact future sales (a lose/lose situation).

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100