Brightedge

NOVEMBER 30, 2021

When we consider the context of a keyword, we are considering the keyword’s search intent, or user intent. Understanding keyword search intent is highly valuable when creating content for the website; by doing so, you can ensure you are creating content that is useful and relevant to your target audience’s needs.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Launch Marketing

SEPTEMBER 13, 2023

Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords. While this keyword type doesn’t always have the most search volume, the users who do search for these keywords, have a narrow search intent.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

illumin

MARCH 21, 2024

This situation is where using well-planned long-tail keywords is of the utmost importance. Another way to lessen competition is to look for long-tail keywords. If a brand’s lipgloss is called “Gloss Bomb,” the word “Bomb” could trigger safety filters on its own, but in context, it becomes crucial product information.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Spiralytics

AUGUST 31, 2023

Through keyword research, you can identify niche topics or long-tail keyword ideas that have lower competition but still attract a significant amount of search volume and are highly relevant to your target audience. If you don’t get the search intent correctly, you will not rank for the keyword you are targeting.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Tiecas

MARCH 2, 2024

This technology can potentially change how industrial audiences search for information by understanding niche terminology and complex search intent. Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g.,

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Sharpspring

JANUARY 28, 2020

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. These users are looking for a specific site and attempting to reach it.

Intent 66

Intent Planning Long Tail Marketing Tips 66

Scoop.it

MARCH 14, 2024

These influencer campaigns not only showcase the benefits of opting for an RV rental but also help build valuable backlinks from travel blogs and influencer platforms (aka people who have niche authority), thereby boosting SEO. Image Source Another example to consider is LeatherCult, a brand specializing in genuine leather jackets.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Top Rank Marketing

FEBRUARY 5, 2024

Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed. What makes this strategy ineffective is how it overlooks user intent and fails to capture the diversity of search queries. Both technically true! Ready to build an advanced SEO content strategy?

SEO 97

SEO Marketing & Strategy Content Lead Scoring 97

Optinmonster

DECEMBER 20, 2023

If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” Finally, there are a few other places where you can start identifying keywords, including: Blog comments, making note of when people ask about certain topics. Let’s chat about long-tail keywords. Sometimes, less can be more.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Webbiquity

APRIL 13, 2022

The intent behind these keywords will likely differ from consumers performing similar searches. Generally speaking, you’ll target more long-tail, highly specific, low-volume search phrases, as you’re trying to appeal to a narrow, specialized audience. Affiliate sales support independent publishing.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

seo.co

NOVEMBER 22, 2021

Still, they can be the very reason your blog gets more audience. It’s about matching low and no-volume keywords with search intent in your title, H1 and meta descriptions. One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

ClearVoice

JUNE 6, 2022

Congratulations on working consistently on your blog — but are your posts getting you the most traction for all that hard work? There are many benefits to having a library of posts on your blog, including greater trust with your audience and increased search engine rankings. blogging Click To Tweet.

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Marketing Insider Group

NOVEMBER 22, 2021

Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. These metrics tell you which of your blog articles, landing pages, and other content are getting the most hits. Re-optimize with long tail keywords to drive organic traffic.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Contently

FEBRUARY 3, 2022

These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. First, find high-volume, low-competition keywords which have the necessary buying intent.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Adobe Experience Cloud Blog

JANUARY 9, 2020

Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. Tip #5: Long-Tail Keyword Research. As discussed, when focusing on voice search, long-tail keywords are your best bet to gain market share of the featured snippet and show up in Google’s prime time spots.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Unlocking User Intent Insights Understanding the intent behind user queries is pivotal for effective voice search optimization.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” The search results present an answer based on what Google intuits is the user’s search intent. And that’s why another massive concept in SEO – user intent – is so central to zero-click searches.

SERP 295

SERP Features Google Top of Funnel 295

Brandpoint

MARCH 13, 2023

Find the highest-ranking keywords for your site : Discover which landing pages or blog posts are already resonating with your audience. Next, discover the gaps between search intent and your web content. Grow your reach and ranking by using them to help you plan your landing pages, blogs and other content.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Top Rank Marketing

OCTOBER 30, 2023

Long-Tail Keywords: Longer and more specific keyword phrases that typically have lower search volume but higher intent. The post SEO Terms: A Glossary of Common Search Marketing Phrases appeared first on B2B Marketing Blog - TopRank®. Alt Text: Descriptive text added to images on a web page. Learn more!

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Atomic Reach

MARCH 15, 2019

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture.

Intent 105

Intent Top of Funnel Marketing AI Content 105

illumin

MARCH 26, 2024

Impactful pay-per-click (PPC) keywords are about more than selecting popular words, they’re about understanding user intent and behavior patterns to create a meaningful connection. A strong understanding of search intent also lets marketers create better-targeted Google Ads.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Brightedge

MARCH 31, 2022

More technical blogs like SEO by the Sea are also worth keeping up to date with. Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. Sometimes, publishing long-form content is the best way of catering to searcher intent.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Exo B2B

MARCH 19, 2024

Instead of burying ourselves in the technological sands of Arrakis, I offer you the video used by Google in a post entitled Supercharging Search with generative AI and published on their blog. Google’s generative search will be better able to understand user intent.

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. Instead, you can offer to post guest blogs on relevant sites, or you can ask partners or influencers to link to you.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Huptech Web

AUGUST 11, 2023

Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? So, most importantly, to understand this blog, you need to be aware of SEO, which stands for “ Search Engine Optimization. Why Is It Important?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Scoop.it

MARCH 21, 2023

Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition. For a positive interaction with your content, craft it to match user search intent.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Aberdeen

MARCH 30, 2020

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely. Don’t exist in your CRM.

Intent 40

Intent Peer-to-peer Intent Data Product 40

KoMarketing Associates

MARCH 22, 2018

Target Long Tail and Specific Keywords. In most cases, if you target long tail keywords in traditional search campaigns, you’ll find low search volume and little traction. These extremely specific types of searches carry a high intent to purchase and great conversion rates. What types of targeting are available?

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Explore long-tail keywords Longer, more specific keywords often indicate searchers who are closer to taking an action. Additionally, some of these longer tail keywords may help land you in one of the coveted “ People also ask ” answer boxes in Google, especially if used in the page title or a sub-heading.

Keywords 105

Keywords Research Traffic Lead Scoring 105

KoMarketing Associates

APRIL 1, 2020

Competitive keyword themes often have a broad range of potential search intent thus requiring a wider scope of content marketing efforts. Blog Posts supporting long-tail keyword opportunities. These keywords are also likely the ones being searched by more qualified users further along in their path of intent.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

ClearVoice

SEPTEMBER 12, 2022

There are two categories of keywords: short-tail and long-tail, and each will propel you forward in unique ways. Short tail keywords. Short-tail keywords are one or two-word search terms that are very hard to rank for. Long tail keywords. Two types of keywords are used in benchmarking.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. So, What Is Buyer Intent?

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Webbiquity

MARCH 30, 2021

If your offering, messaging, and website content don’t speak to the buyer’s intent (what your ideal prospect is looking for), you won’t grab the visitor’s attention and spark an interest in your offering. Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122