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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. What is B2B Buyer Intent Data?

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition. For a positive interaction with your content, craft it to match user search intent.

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What is Keyword Search Intent?

Brightedge

When we consider the context of a keyword, we are considering the keyword’s search intent, or user intent. Understanding keyword search intent is highly valuable when creating content for the website; by doing so, you can ensure you are creating content that is useful and relevant to your target audience’s needs.

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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” Finally, there are a few other places where you can start identifying keywords, including: Blog comments, making note of when people ask about certain topics. Let’s chat about long-tail keywords. Sometimes, less can be more.

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How to Find Low-Competition Keywords: 5 Simple, Easy Steps

Spiralytics

Targeting low-competition keywords increases the likelihood of ranking higher in search engine results pages (SERPs) because there is less competition for those specific terms. If you have just started a blog or business website, creating valuable content based on low-competition keywords is a great way to begin ranking quickly.

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SEO Terms: A Glossary of Common Search Marketing Phrases

Top Rank Marketing

SERP (Search Engine Results Page): The page that displays the results of a user’s search query. Ranking higher on the SERP increases the likelihood of your content being clicked and visited. Long-Tail Keywords: Longer and more specific keyword phrases that typically have lower search volume but higher intent.