KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. how-to, product)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

ClearVoice

OCTOBER 21, 2022

In fact, companies with blogs generate 67% more monthly leads than those without. If you don’t already have a blog, you might want to consider adding one as part of your strategy for weathering the recession. Ben Franklin originally said, “In this world, nothing is certain except death and taxes.” Agile Marketing is Your Friend.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Zoominfo

FEBRUARY 1, 2018

There will always be prospects who need B2B products or services. At the low end are leads for marketing products/services ($32) and technology ($31) ( source ). 70% of B2B marketers claim that videos are more effective than other content when it comes to converting users to qualified leads ( source ). That won’t change.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Video’s a ‘rising’ medium. But this list should keep your video marketing belly full for at least a few months! Jump on it!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Vidyard

DECEMBER 13, 2019

There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. All those videos add up.

Paid Search Agency 65

Paid Search Agency Work Management Video Marketing Product 65

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Today’s blog post is for you! 1. Social Triggers TV. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report. Total User-Generated vs. Produced Videos 1.2

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

ClearVoice

JULY 18, 2023

The point of both is to get the word out about your product or service. Let’s take a deep dive into content marketing vs. traditional advertising in finance. The role of advertising and content marketing in finance At one time, advertising was the main tool companies had to inform customers about their service or product.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Today’s blog post is for you! Go check it out! Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

QuanticMind

DECEMBER 12, 2018

And over the past year, the QuanticMind blog has captured numerous aspects of this industry evolution. While there are numerous blogs that we like — and love — we’ve chosen our Top 10 favorites for this year. Without a doubt, 2018 has been quite a year for digital advertising and SEM. What Is Machine Learning?

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report Know where you stand, so you can stand out.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

OCTOBER 11, 2018

Fast Forward is our premier virtual event for video marketing , where over 2,000 marketing leaders and practitioners discover how the industry’s top players plan to use video to stand out in 2019. In her talk Selling with Video: The 3 Mistakes Your Sales Team’s Making , Benfer is looking at all things video.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

ClearVoice

MARCH 26, 2020

Think mailers with specific incentives and creative ads that launch before YouTube videos. Collaborating with a branding agency is a must-have for any new business, product launch or business facelift. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Metadata

SEPTEMBER 28, 2022

Outsource design or beg your in-house team to move your projects up their to-do lists? Use image or video ads on Facebook and LinkedIn? That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? Image ads vs. video ads.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Bannerflow

MARCH 14, 2019

In-house is a movement that is changing the face of marketing. 91% of European marketing decision makers moved some – if not all – of their marketing in-house in the last year. Nevertheless, other statistics from the Bannerflow/Digiday State of In-housing report suggest that its future is not such a sure thing.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Trends Barriers 40

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. Could a blog really be that important? Your blog makes your website and products more visible and accessible to your current and potential customers. Maintaining an active blog.

eCommerce 246

eCommerce Work Management Marketing Management Lead Ranking 246

The Mx Group

AUGUST 16, 2017

Marketing Technology Outsourcing. Video Production. On the opposite end, if you’re looking at personas that might be targeted at an emerging or new market that is still immature, or a product / solution that is newer to your organization, they may need updating more than once a year. News & Events. Sales Empowerment.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

KEO Marketing

OCTOBER 2, 2017

See below for a few of the most impactful digital marketing activities you should consider: Video. Expect to see a continued shift toward video content. Video streaming was 75% of all internet traffic in 2017 and there are no signs showing things will slow down. Explainer videos have also taken on a life of their own.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Bannerflow

JANUARY 22, 2019

Is the rush to move in-house killing creativity in marketing? A recent report into the state of in-housing in Europe , by Bannerflow and Digiday, has uncovered some startling facts regarding creativity and return on investment (ROI). What are the reasons for the shift to in-house? Not the need for brands to be more creative.

Creativity 40

Creativity ROI Marketing Budget Paid Search Agency 40

ClearVoice

FEBRUARY 22, 2024

With shifting budgets and economic earthquakes, marketing teams are engaged in the age-old question of whether to hire in-house or work with a vendor or agency. An increasing number of businesses are choosing to outsource their content creation needs. But outsourcing doesn’t have to. The same rings true with content marketing.

Work Management 98

Work Management Marketing Management Advertising Agencies Content Marketing 98

ClearVoice

MARCH 13, 2024

What is Content Outsourcing? Content outsourcing is the delegation of certain (or all) tasks about your content marketing strategy to outside resources like a team of freelance workers or a content agency. Why Should You Outsource Content? How Do You Determine What to Outsource?

Marketing Budget Creation 98

Marketing Budget Creation Content Marketing Budget Advertising Agencies 98

Outbrain

NOVEMBER 12, 2019

Ok, show of hands: How many people reading this article have been to conferences or listened to keynotes about digital disruption, getting smarter with data, or in-housing vs. outsourcing agencies? I find the least successful times are when I’m actually trying to push our incredible product. Being Curious.

Mobile Advertising 38

Mobile Advertising Paid Search Agency Advertising Agencies Conference 38

Convince & Convert

SEPTEMBER 21, 2010

Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that? • Sentiment: How much are you willing to automate verse check by hand? She specializes in social media strategies that lead to actionable plans to achieve real world objectives. What about you?

Social Media 155

Social Media Media Paid Content Work Management 155

MKT1

JANUARY 5, 2023

In this newsletter: When to hire externally vs. in-house Best practices for hiring any type of marketing contractor or agency How to hire contractors and agencies in specific areas (SEO, Paid, PR, and Content, etc) — and why having external help in these areas is a no brainer.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

Tiecas

JANUARY 17, 2024

You want to identify who within those niches you want to target (Job Titles, role in the buying decision – Specifier vs. Functional Buyer). This could be a variety of factors, ranging from your expertise and experience in the field to the exceptional quality of your products.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Let’s say you write a blog post and optimize it within the week. Let’s say you write a blog post and optimize it within the week. Make sales?

Paid Content 272

Paid Content Marketing Budget Paid Search Agency Advertising Channels 272

Marketing Insider Group

MARCH 4, 2020

Slick photos, self-promotional stories, and chances to win football tickets abound, yet there isn’t a blog in sight. Perhaps Coke doesn’t need blog posts to fish for new markets. It’s easy to get stuck in a rut and keep publishing the same old blog posts and articles month after month. That’s a mistake, in our opinion.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Salesforce Marketing Cloud

JANUARY 5, 2024

Inbound vs. outbound sales Pros and cons of inbound sales How to conduct inbound sales Inbound sales best practices A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. Inbound sales vs. outbound sales Inbound sales are customer-driven.

Top of Funnel 52

Top of Funnel Practices Webinar Metrics Best Practices 52

New North

MAY 25, 2023

Every tech company stands at a pivotal crossroad: the choice between an agency or an in-house marketer. When you bring in an in-house marketer, there’s an inevitable ramp-up period. When you bring in an in-house marketer, there’s an inevitable ramp-up period. Enter agencies. Now, imagine a seasoned baker stepping in.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. Creators use video chapters to divide their content into segments, making them easier for users to navigate. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos.

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

ClearVoice

MARCH 19, 2020

Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Note to you: Embrace long-form content. The end goal for the majority of marketers?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Scoop.it

OCTOBER 14, 2021

It’s the idea that drives brands to sign on celebrities as spokespersons or ambassadors of their products. It’s a process by which brands leverage people who have built strong and large social networks to promote their products and services. billion this year from $9.7 billion in 2020. What is influencer marketing?

Paid Content 90

Paid Content Advertising Agencies Content Marketing Planning 90

Vidyard

JANUARY 6, 2022

And as we face a future of work that is more flexible and agile than ever before, the best enterprise sales tools are working double-time to keep our teams connected and productive. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business. Contents 1.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

ClearVoice

JUNE 21, 2022

10 pieces of 1,000-word blog posts around the keyword “BMI calculator” 2. 20 video posts for Instagram Stories around the topic “pet grooming” 3. 10 pieces of 1,000-word blog posts around the keyword “BMI calculator” 2. Fortunately, creating a content plan doesn’t need to be complex.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Whale Pages

MARCH 4, 2020

. “Your SaaS Content Marketing Strategy Can be the Difference Between You Hitting a Single vs. Knocking it Out of the Park ? “ At WhalePages, we’ve rely on content marketing to help us drive close to 100% of our growth. We did all of this organically with no paid ads, no domain authority and zero social followers.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

TrustRadius Marketing

SEPTEMBER 1, 2022

Customers who reach out to sellers want one of two things: to buy a product/service or seek support for something they have already purchased. Like live chats, phone service can be either automated, in-house, or outsourced to a third-party call center. How Customer Engagement Platforms Work. These include.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 98