Marketing Insider Group

JULY 6, 2021

More than 90% of online experiences start with search engines and almost half of website traffic is driven by search results. Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. (I agree!). Consumers Start on Search Engines. Image Source.

Social Media 362

Social Media Media Business Custom Publishing 362

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. Here’s the data: One can assume this blog post has a pretty solid ROI. Mailchimp competitors”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Marketing Insider Group

DECEMBER 20, 2021

Because you can seriously grow traffic, leads, and conversions simply by revamping your old content. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics. This is critical. This means everything.

Lead Scoring 340

Lead Scoring Lead Ranking Marketing Analytics Tools Content 340

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Hubspot

JULY 7, 2020

And, one major way they've driven traffic from different regions to their site is through international SEO. And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. As a marketer, your biggest goal should be to know your audience.

Hubspot 101

Hubspot SEO Domain Content 101

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 67

SERP Lead Scoring Lead Ranking Enterprise Management 67

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. For example: “ Jumpstart [action word] your web traffic with these 3 strategies!”

Content Marketing 341

Content Marketing Lead Scoring Lead Ranking Content 341

Hubspot

JULY 18, 2019

According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP. Search is the #1 driver of traffic to content sites, beating social media by more than 300%.

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites. Write the post.

Lead Scoring 69

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 69

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Don’t just throw content out there for the sole purpose of blogging x times per month.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 101

Amazon B2B Thought Leadership Youtube Lead Ranking 101

Scoop.it

MARCH 2, 2023

That’s precisely what we’ll be discussing in this blog post. Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Blogs Blogs are one of the most versatile, low-cost, and evergreen types of content. So let’s dive in. What Is Content Marketing? Social media content 3.43

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

SmartBug Media

DECEMBER 19, 2022

Are you seeking to drive more, less relevant traffic to your site? Keyword cannibalization happens when you have multiple pages or blog posts on your site that target the same keyword. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Keyword Difficulty.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. Who are my current customers?

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 100

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 100

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ? Speaking of the benefits of a blog, we mentioned some of them above. Benefits of Blogging.

Examples 78

Examples Paid Search Agency Work Management Marketing Management 78

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

SmartBug Media

FEBRUARY 5, 2020

This blog post will cover nine SEO-friendly content writing tips to improve rankings. But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. To start, the blogging team partnered with the SEO team. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Increase Traffic.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Chanty website traffic growth. Guest blogging is nothing new.

Marketing & Strategy 74

Marketing & Strategy Lead Ranking Domain Lead Scoring 74

Valasys

FEBRUARY 19, 2024

The leading CRM systems in the digital market so far are: Hubspot Zoho Keap CRM systems can help with the following: Customer Data Centralization CRM systems are a hub for managing customer relationships by tracking their interactions, keeping data of their contact information, and analyzing customer behavior.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Hubspot

FEBRUARY 5, 2018

After all, just look at how much my colleagues and I discussed it right here on the Marketing Blog. Most recently, Danny Sullivan, Google's public liaison for search, published a comprehensive blog post on the search engine's featured snippets: the concise responses to search queries that appear above general results.

Features 77

Features Google Work Management SERP 77

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Terminus Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.". HubSpot Marketing Hub.

Paid Content 98

Paid Content Lead Generation Budget Programs Lead Scoring 98

Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Over 90% of content gets no traffic from Google. Your page has lost visibility following drastic SERP changes.

SERP 74

SERP Optimization Content Keywords 74

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

B2B Marketing Insights - WE

MARCH 16, 2022

Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content. It allows you to research keywords and see how much traffic they are getting. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). So for traffic, SEO is a must. Only using SEO for traffic purposes is closing the door to different ways you can use the skills you already have to inform decisions in other areas. Or creating networking opportunities? Types of SEO Data.

SEO 100

SEO SERP Buyer's Journey Lead Scoring 100

Navigate the Channel

DECEMBER 7, 2022

With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some cautionary advice on what you must address in your selling platform to avoid a nasty fail. According to HubSpot, site structure is “integral to the success of your eCommerce business.” No, thank you. Before you go….

eCommerce 65

eCommerce Domain POS Fulfillment 65

Navigate the Channel

JANUARY 2, 2023

Prospects may become aware of your product or business from a LinkedIn post, but then visit your website and read a blog to deepen their understanding of what you provide. According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. Or is it an onboarding journey? Gather insights.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65