Martech

NOVEMBER 16, 2022

Myth 3: Relying on guest blogging or link networks is worth the effort. Google has been clear on this for many years – guest blogging and link buying as link-building tactics violate their webmaster guidelines. Read (or watch) more about how to approach link building heading into 2023 on the Internet Marketing Ninjas blog.

Link Building 118

Link Building Internet Marketing Ad Building Planning 118

SmartBug Media

AUGUST 24, 2022

Keyword strategy. Blog posts. First, let’s address the elephant in the room blog. A SMART goal is a goal that meets those guidelines: Specific: Make sure your goals are both specific and aligned with greater company goals. A Solid Keyword Strategy. How many searches is this keyword getting per month?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Martech

MAY 26, 2023

AI-powered recommendation engines can suggest relevant blog posts, whitepapers, or case studies that align with their interests. You want to create a blog post that answers the question, “How can I generate more leads for my B2B business?” Let’s say you have a website visitor interested in your software solutions.

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

EMagine B2B Blog

APRIL 29, 2019

While this blog post doesn’t cover everything, it does focus on content creation and the proper SEO techniques to implement when creating and publishing content. Now that you have an idea of what you want to write about, check your site and make sure there isn’t a blog post or page already written about the same topic.

SEO 88

SEO Practices Best Practices Top of Funnel 88

B2B Marketing Insights - WE

JUNE 8, 2022

Keyword research tips: Research your Competition Use Google related terms in search results for keyword ideas Use SEO tools to help you research keywords Identify long-tail keywords Prioritize your keywords. Make sure to use enough keywords but no keyword stuffing. Create a content plan.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Brandpoint

AUGUST 20, 2018

Target long-tail keyword phrases. Keyword phrases are likely to be more detailed in voice search, where it takes less effort to articulate exactly what it is exactly that you want. By targeting long-tail keyword phrases, you’re more likely to cater to a voice search audience.

Long Tail Marketing 54

Long Tail Marketing Optimization FAQ Content 54

seo.co

FEBRUARY 15, 2021

If you want your website to be discoverable by an international audience, you must optimize it according to Google’s guidelines. Keyword trends and popularity by page for top languages and countries. Buyer Intent Keyword Research. Optimizing your website for the right keywords is crucial in foreign SEO—just like traditional SEO.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. A common mistake companies make is choosing topics or keywords that do not match the keywords people search for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Take the recommendations outlined in this blog, and you’ll be well on your way to improving your search rankings with video. Source: brid.tv Homemade ice cream.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

QuanticMind

AUGUST 22, 2018

With SEO, you create and keyword-optimize your website content to rank well in organic search results. Besides optimizing for the right keywords, there are a lot of factors that impact your ability to rank well in organic search results. Target long-tail keywords. Just type in a root keyword (e.g.

SEM 73

SEM Work Management Marketing Management Lead Scoring 73

Brandpoint

AUGUST 20, 2018

In late 2015, Google released the 160-page Search Quality Evaluator Guidelines. Here’s a breakdown of the E-A-T principles and what you need to know to start creating more credible content for your audience: Google’s Search Quality Evaluator Guidelines. High-quality content and the E-A-T guidelines will help you get there.

Guidelines 91

Guidelines Paid Search Agency Content High Quality Lead 91

SmartBug Media

FEBRUARY 5, 2020

This blog post will cover nine SEO-friendly content writing tips to improve rankings. Use the Right Keywords. When you publish any piece of content—whether it be a blog, webpage, or pillar page—it should clearly cover a specific topic in-depth, be well-written, and above all else, provide value to the reader. Update Old Content.

SEO 87

SEO Tips SERP Content 87

EMagine B2B Blog

DECEMBER 3, 2018

When this happened, the SEO community expressed their frustration in blog posts and social media posts. Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

When this happened, the SEO community expressed their frustration in blog posts and social media posts. Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic.

SEO 85

SEO Top of Funnel SERP Content 85

Method and Metric

APRIL 22, 2020

Keywords refers to the search words and phrases that are “key” (most important) to your business. Keyword research is typically the first step when it comes to implementing SEO. Keyword research is typically the first step when it comes to implementing SEO. Keyword + search intent. How to choose the right keywords.

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

EveryoneSocial

FEBRUARY 26, 2019

Websites with a blog tend to have 434% more indexed pages. B2B marketers that use blogs get 67% more leads than those that do not. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. Don’t just target keywords, be strategic. Your content ROI will suffer in the long-run.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Outbrain

OCTOBER 20, 2022

If you’re reading this, then you probably want to improve the SEO of your website or blog, but don’t know enough about SEO to get started. A non-SEO professional can also learn how to optimize content and get higher rankings on search engines by following some basic SEO guidelines. SEO Basics: Keywords and Search Volume.

SEO 26

SEO Long Tail Marketing Keywords Guidelines 26

Content Standard

JANUARY 2, 2019

With online publishing exceeding 1,400 blog posts every minute , the competition to gain visibility in search is stiffer than ever. Keyword Optimization. First and foremost, if you want to ensure that your content is providing the maximum possible value, a well-established keyword strategy is imperative. UX Optimizations.

Optimization 70

Optimization CMS Development Content Lead Scoring 70

Brandpoint

DECEMBER 13, 2018

Despite the brilliance of your content, users won’t click on your post if the meta title does not relate to the query, include relevant keywords or help answer their question. In GSC, you can then click on the landing page, which brings you to keywords that were searched to find your content. Thus, Post 1 has a much lower CTR.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Moz

OCTOBER 18, 2020

If you’re using accurate rank tracking and see that you rank #5 for a popular keyword in your target market BUT three of the listings above you are violating Google My Business guidelines , getting those listings updated or removed (depending on the violation) would move you up three spots. Blake Denman: Home Services. HVAC company?

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

LeadSquared

OCTOBER 24, 2013

This article is a continuation of my previous blog post on ‘How to get started with website SEO’ You can also take a look at the webinar here. . Provide unique & informational content in your website and blog. Update your blog every once a while. If you have not launched your blog, fill it with.

FAQ 52

FAQ DMCA Webinar Metrics SEO 52

seo.co

OCTOBER 4, 2021

From keyword research to backlinks to word length, there are several factors that impact SEO. Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? What is Keyword Density? What is Keyword Density? So, the blog article has a keyword density of 1.3%.

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging. The first hurdle?

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Outbrain

AUGUST 27, 2018

The 5 PPC best practices below will not only maximize your ads’ performance, but they also cover all these critical guidelines that make a tip genuinely tip-worthy. #1: 1: Retargeting by Long Tail Keywords. Most people who visit your landing page via a specific keyword don’t actually convert. How to do it?

PPC 38

PPC Paid Search Agency Marketing Analytics Tools Landing Pages 38

Marketing Insider Group

MARCH 30, 2020

In this blog, however, we’re taking that conversation a step further by exploring the most effective SEO tips for supporting your digital campaign and growing your brand. Keep your website pages current with thoughtful keywords that effectively describe your content. Add low-hanging-fruit keywords. Length of content?

Paid Social Agency 279

Paid Social Agency Paid Search Agency SEO Lead Scoring 279

Marketing Insider Group

AUGUST 23, 2021

The guide cites “blog posts, social media services, email…[and] forums” as examples of the type of content you need to rank atop search results. Users find that information in published content, whether in blog posts, forums, videos, social media conversations, email newsletters, or other forms of digital communication.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Content Standard

SEPTEMBER 16, 2016

But what happens when 12 of your competitors optimize for the same factors and keywords? You ignore keywords (for now) and you think about your editorial mission and the integrity of your content. All too often, marketers have optimized for keywords, while editorial leaders fight for quality-first content.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Hubspot

SEPTEMBER 5, 2013

Every 24 hours, 2 million unique blog posts are published. It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content. What Are the Quality Guidelines?

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Optinmonster

APRIL 12, 2024

As a Content Writer here at OptinMonster, I work every day to write, update, and optimize our blog posts to rank in search. You need your web pages to rank highly when users search for relevant keywords. This includes using relevant keywords, creating quality content, and improving user engagement. How Does Google Search Work?

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

flux.la

FEBRUARY 1, 2020

If you have an online store, blog or a website, SEO can help your website grow and achieve your business goals. Google search results are ranked according to these three factors: Keyword Relevancy Number of Backlinks RankBrain. So the next time someone searches for the same keyword, RankBrain offers the same results it already knowns.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Webbiquity

MARCH 24, 2022

Alternatively, you may take existing blog content and repurpose it into book form. Creating fresh, authoritative blog content will help your website rank highly for relevant search queries. Conduct keyword research to see competitive and non-competitive topics. Use visuals in your blog posts. Include educational content.

Design 261

Design Marketing Websites Practices Lead Scoring 261

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. I chose to use only data from the Single Grain blog, as this ensures that all blogs were updated under the same guidelines and reduces variables in the data. Updating Blog Posts Increased Traffic by 96%.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Single Grain

JULY 30, 2019

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. How many blog posts have you seen generating that much traffic and ranking for so many terms?! Keyword Stuffing. SEO Keyword Research Made Easy in 2019.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Online Marketing Institute

DECEMBER 23, 2010

I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. for reasonably attractive keyword terms, I am much more used to paying between $2 and $6, with highs around $14. Screen out negative keywords (continuously screen them out!) for B2C retailers and $1.93

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Single Grain

APRIL 21, 2023

In this blog post, we will discuss whether the Ad Quality Score still matters and if businesses should still prioritize it in their advertising strategies. Google and Bing use various signals to determine relevance, such as the keywords in the ad and on the landing page, as well as the ad’s targeting settings. Ad relevance.

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52

Zoominfo

JULY 30, 2018

Focus on user experience: Let’s face it—even if your blog provides the best advice in the world, it’ll be a wasted effort if it’s not easy to read and navigate. Build an internal linking structure to encourage users to read other blog posts and information on your website. Keyword research may sound intimidating at first, but fear not!

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180