Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. This is where blogging becomes your beacon of light in the vast online landscape.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Something different, new, and innovative.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? As we explore the strengths of both, let’s uncover the best fit for your brand’s voice and goals.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Vision Edge Marketing

APRIL 5, 2022

More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. Let’s explore this relationship further and how to measure the value of thought leadership. . How Content Marketing and Thought Leadership are Related .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? It’s that enchanting time of year when we exchange our old marketing hats for shiny new ones. As the digital world whirls at an ever-faster pace, it’s like we’re riding a thrilling, somewhat unpredictable rollercoaster. Check out the top 30+ AI tools for marketers now.

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 97

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. Digital in 2017: A Global Overview.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Champion Communications

DECEMBER 15, 2023

As we approach 2024, anticipating the trends that will shape our industry is key. In this blog, we explore the opportunities that lie ahead for PR professionals. In the fast-paced digital age, AI-powered tools and automation will play a significant role in streamlining PR processes.

PR 62

PR Forecasting Campaigns Analysis 62

Thinkers360

APRIL 7, 2024

His specialties include Cloud ROI, Data Center Trends, AI Convergence, IoT, Big Data, Information Technology Maintenance and Management. My strategic vision and innovative thinking have earned me recognition as a leader in my field, and I am passionate about sharing my knowledge and expertise with others.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

If you’re ready to learn more about integrating data and systems, automating workflows and processes, and creating incredible digital experiences, the Build Great APIs and Integrations with MuleSoft trail is the perfect place to start. Explore practical how-to guidance, authentic peer perspectives, and inspiring Trailblazer stories.

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Sana Commerce

NOVEMBER 10, 2023

I Today, it’s become common to hear the phrase digital commerce in conversations about digital transformation and e-commerce. But how is digital commerce different from e-commerce, exactly? In our complete guide to digital commerce, you’ll learn just that. What is digital commerce?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

sagefrog

JANUARY 24, 2024

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. Ready to dive deeper? Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Salesforce Marketing Cloud

JUNE 9, 2022

Level up with the Marketer Career Path Grow your skills with marketing content Connect with the Marketing Trailblazer Community Group. Today, marketers are vital to driving a business’s digital transformation and sustainable success. Level up with the Marketer Career Path. SIGN UP FOR FREE.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation.

B2B Sales 108

B2B Sales B2B Buying Cycle Sales Qualified Leads 108

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. First Round Review.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Marketri

DECEMBER 11, 2023

So, let’s revisit some of Marketri’s most popular blogs that have stirred conversation, sparked inspiration, and championed marketing excellence throughout the past year. It’s been a year marked by exploration, continuous learning, and a shared commitment to nurturing growth.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. You are a data analyst.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

B2B Digital Marketer

NOVEMBER 9, 2023

Harness the power of data-driven creativity to revolutionize your marketing approach. Introduction In this episode of B2B Digital Marketer, the conversation delves into the intersection of data and creativity in marketing. The conversation also touches on the impact of technology on marketing.

Marketing AI 52

Marketing AI B2B Thought Leadership Thought Leadership Marketing & Strategy 52

sagefrog

JANUARY 24, 2024

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. Ready to dive deeper? Ready to dive deeper?

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Only B2B

OCTOBER 26, 2023

In the ever-evolving world of B2B marketing, mastering the art of MQL (Marketing Qualified Lead) lead nurturing is akin to harnessing the wind – it propels your business forward. MQL lead nurturing is a multifaceted journey, a strategic masterpiece, and an essential facet of a successful marketing campaign.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL Lead Nurturing 62

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. It is used to identify patterns and trends in data for informed decision-making.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Bluetext

APRIL 8, 2024

In today’s digital age, cybersecurity has become an increasingly critical concern for businesses of all sizes. With the constant evolution of cyber threats, staying informed about the latest trends, technologies, and best practices is paramount. Looking to maximize your attendance at any of this year’s events?

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Spiralytics

MARCH 27, 2024

Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. Because the digital marketing industry is thriving, the demand for content writers in the Philippines and globally is also increasing. Being a skilled wordsmith is just one side of it.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Martech Advisor

NOVEMBER 27, 2019

With the growth of digital video’s popularity, we’ll explore why brands should tap into consumer interest points and deliver key messaging through videos on social media, brand websites, and within online articles or blogs, writes, Chris Roebuck, Founder, and CEO, Clicktivated.

Video Marketing 98

Video Marketing Allocation Marketing Budget Planning 98

Salesforce Marketing Cloud

JULY 27, 2022

It’s a less-than-ideal environment for commerce, where the most successful companies are constantly innovating and staying a step ahead. In this blog series, Salesforce experts weigh in on the report’s findings to help you position your brand for success. Changes to digital storefronts shouldn’t be a time-consuming bottleneck.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

B2B Marketing Exchange

MARCH 4, 2024

Coming to you from sunny Scottsdale is the 2024 B2B Marketing Exchange! Content: The Backbone of Modern Marketing Throughout the event, one prevailing theme emerged: the critical role of content in modern marketing strategies. If you weren’t able to join us here, you missed out big time.

B2B Marketing 52

B2B Marketing B2B Account Based Marketing ABM 52

Valasys

DECEMBER 15, 2023

The digital marketing landscape is a swirling vortex of trends, platforms, and promises. But amidst the noise, a new wave is rising, promising not just a ripple, but a complete overhaul: blockchain marketing. Blockchain marketing offers a future built on transparency, trust, and revolutionary engagement.

Marketing AI 45

Marketing AI Work Management Transparency Paid Search Agency 45

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142