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How to Build a Customer – Centric Organizational Structure: A 12 Step Process

Vision Edge Marketing

There’s a 12-step process for everything and creating a customer-centric organization is no exception. Today the customer experience reigns supreme, so building a customer-centric organizational structure is essential for sustainable growth and success. If not, follow this 12-step process to implement such a framework.

Process 270
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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

From onboarding new hires to focusing on your customers’ needs, you have a lot to cover. Here’s how to implement all of the vital aspects successfully. Your sales and marketing teams should collaborate and align with the customers’ needs in mind. Image credit: Slidebean on Unsplash. Four Mistakes to Avoid.

Startups 254
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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth. This is why placing the customer at the center of every strategy is so fundamental.

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5 Things to Consider When Rethinking Your Customer Experience

Marketing Insider Group

But since the start of COVID-19, customers have gained even more of an upper hand. As an entrepreneur, CEO, or executive, you should look at this new wave of customer as both an opportunity and a challenge. One strategy is to reinvent the way your organization focuses on the overall customer experience (CX).

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Email acquisition principles for CRM success

Liveintent

Acquiring opt-in audience information opens the doors to lots of ways to talk to prospects and customers that wouldn’t be possible without the all-important email address. Think of the exchange of email address data between you and a site visitor or customer as a pact. LiveIntent values and respects customer privacy.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. 1. Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. Don’t let this happen to you!

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. If you aren’t sure where this is, it’s time to start interviewing your existing and potential customers to find out. #4