Adobe Experience Cloud Blog

MAY 1, 2019

Valassis research shows that including a direct mail component in your marketing leads to an average 6% lift in sales. Send objects rather than paper. Paper Magazine turned to Prazely to instantly send over 100 personalized gifts to partners, based on the interests that Prazely’s AI identified from their social media profiles.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing & Strategy Paid Search Agency Advertising Agencies 134

ClickZ

OCTOBER 28, 2020

Virtual events present a huge opportunity to repurpose video and audio beyond the initial event—but only if that content is accessible. It has a high degree of accuracy, enabling voice content to be turned into transcripts which can then be repurposed as blogs, sales decks, customer stories, social media posts, and more.

Content 143

Content Video Marketing Automation Touchpoints 143

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. It gives you new engagement opportunities with folks who may not respond to your emails or phone calls but will fill out a form to receive a report.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

DECEMBER 5, 2018

Within the main body content of an individual web page, like a blog post or article perhaps. This helps content marketers reference what destinations to consider if there are opportunities to connect keywords to target web pages through cross-linking. Blog Posts and Articles. A web page sitemap. Lead Nurturing Assets.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. Combining these two has multiple benefits.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. Getting these conversions is the key to increasing revenue because more leads mean more sales opportunities. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself! Picture this.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Onalytica B2B

APRIL 3, 2018

followers contributing a prediction/quote to a brand’s blog post on the future of AI. E.g. a knowledgeable and experienced content marketing influencer with 55k followers writing a white paper on content marketing strategy for a marketing agency. . These kinds of influencers are great to approach for blog post contributions.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

SpotMe Blog

JUNE 29, 2022

It gives event planners a way to increase engagement and expand the event’s reach through networking opportunities, Q&A sessions, on-demand content, and more. Hybrid events will continue to play a huge role in the enterprise event industry going forward, and your company can’t afford to miss out on the opportunities they’ll present.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Televerde

AUGUST 23, 2021

Not following an ABM strategy is a missed opportunity. ABM is best paired with marketing technology and an account-focused Sales Development Rep (SDR) layer. In 2021, most ABM programs focus on existing accounts with more share of wallet opportunity and 75% of organizations are using ABM for customer marketing.

Account Based Marketing 78

Account Based Marketing Sales Management ABM Top of Funnel 78

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. Revenue Metrics: These metrics (also known as mid- and late-stage metrics) play a larger role in giving you an accurate picture of how advocacy drives opportunities and revenue for the business.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

6sense

DECEMBER 8, 2021

Another person feels we should do more industry white papers, while somebody else is adamant that we just have to be at an upcoming conference. I have found two key questions that keep me on track and help me decide if an idea, event, white paper, etc. There are times when it feels like everyone is “on the marketing team.”

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Lead Scoring Lead Ranking 62

SmartBug Media

JANUARY 30, 2020

Maintaining alignment between marketing, branding, and sales is crucial in every company, but it’s even more important in working with partners because companies might not have direct contact with the end user. The opportunity to reach that new market would outweigh their lack of revenue. Keep in mind that your partners represent you.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Content Marketing Institute

NOVEMBER 17, 2017

People do a lot of waiting – for an appointment, for food to arrive at the restaurant, for a conference presentation to begin. If your brand has a captive audience scenario – or access to such an audience – why not explore some nontraditional content opportunities to connect? AnnGynn Click To Tweet. Why pursue a captive audience?

Content 100

Content Landing Pages Curation Conference 100

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. Analyze how effectively your content is guiding prospects through the sales funnel.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. Analyze how effectively your content is guiding prospects through the sales funnel.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

SpotMe Blog

MAY 31, 2023

And with 91% of event organizers believing an app is critical to event success , it seems clear that not harnessing the power of this digital tool could mean missing out on a huge opportunity. Attending in-person events creates opportunities for impact and interaction that aren’t possible virtually.

Planning 52

Planning Personalization Work Management Best Practices 52

Marketing Craftmanship

FEBRUARY 6, 2016

My adult conversation with them goes like this: None of the “games” in the marketing toolkit – publicity, advertising, social media, videos, conferences, newsletters, blogging, direct mail, etc. White papers and editorial content are poorly disguised sales pitches, and offer no helpful information or insights.

Marketing Management 100

Marketing Management Paid Search Agency Marketing & Strategy Paper 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SugarCRM

DECEMBER 11, 2013

White Papers. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. which includes an enhanced user interface and a more powerful, easy to use email marketing tool, making it even easier for marketers to attract new opportunities, convert them into customers, and […].

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Directive Agency

FEBRUARY 28, 2022

According to a thought leadership paper by Impact , “On average, partners contribute 23% of overall company revenue. ” The foundation of an agency partnership is a combination of marketing, sales, content, and events. Helping connect this pain point to a solution opens up countless opportunities for growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Paid Search Agency FAQ 52

NuSpark Consulting

APRIL 28, 2012

Conferences? A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. So before we look at calculating ROI of social media let’s understand the following: Social media marketing IS marketing; and that means the goal is leads and sales; no argument there.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

SmartBug Media

DECEMBER 9, 2019

B2B customers are about 70 percent of the way through the decision-making process before they ever contact a sales agent. This clear shift means that manufacturers with a strong online presence will find and connect with potential buyers and earn the majority of online sales. Utilize LinkedIn's Sales Prospecting Tool.

Linkedin 81

Linkedin Paid Search Agency Companies B2B Sales 81

Hinge Marketing

MARCH 26, 2020

Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts. A professional services sale can take months or years to develop. While the paper survey isn’t quite dead, most surveys today are conducted online.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

BOP Design

MARCH 19, 2020

For many businesses and individuals, the past few years have been positive and included opportunities and avenues for growth. but there are other B2B businesses where it is business as usual, the only difference is sales and customer service will be done via Zoom, phone, or email.

Planning 66

Planning Advertising Agencies Intent Act-On 66

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? The four P’s were created mainly to describe the ideal “marketing mix.”.

Best Practices 100

Best Practices Paper Social Media Public Relations 100

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Terminus Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

AUGUST 29, 2014

Go to a conference without having any goals. For a conference, you really just need a basic, high-level goal such as, “I’m here to learn,” or “I want to meet people” -- you don’t need to get into the nitty-gritty details. For example, I once attended a conference where my goal was simply to learn.

Conference 28

Conference Network Marketing Planning Paper 28

CoSchedule

SEPTEMBER 21, 2022

Physical document (chart paper or whiteboard). Physical Board Or Paper Of Some Kind. A calendar software makes up for all shortcomings of paper and spreadsheet calendars, offering a streamlined workflow in one place; no extra apps are needed. So, for example, all projects the sales team handles will have a purple tag on them.

Template 52

Template Enterprise Management Work Management Marketing Management 52

Hubspot

JULY 30, 2020

In this blog, we'll take a look at why technical marketing is so important, as well as the skills necessary to successfully implement it as part of your wider marketing strategy. For instance, sales-driven technical content, marketing, accounts etc. But first, let's take a look at what technical marketing actually is. Work backwards.

Work Management 101

Work Management Marketing & Strategy Marketing Strategy Marketing Management 101

ViewPoint

JANUARY 15, 2013

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

Circle Studio

SEPTEMBER 5, 2017

But today’s buyer of professional services has become increasingly self-directed, is research-savvy, due diligence-oriented and are generally averse to sales (or what the A/E/C industry calls business development). Instead of creating an SOQ, leverage content marketing and gather a list of blog articles, white papers, recorded webinars, etc.

Work Management 68

Work Management Marketing Management Account Based Marketing Marketing Automation Services 68