SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. It helps you manage all your sales and customer relationships in one place.

Case Studies 105

Case Studies Case Study Work Management Studies 105

Sword and the Script | B2B

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. The culprit is the account management model most tech companies maintain. So, why are customer references so hard?

Peer-to-peer 77

Peer-to-peer Ad Building Work Management Case Studies 77

Webbiquity

SEPTEMBER 17, 2019

In the technology sector, they are most often software developers or engineers. Take this blog for example: “Webbiquity” clearly meets two of the three criteria. SalesReach (communication software for sales professionals). Leadpages (landing page design software). ” But no one can spell it.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Webbiquity

APRIL 7, 2020

Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. Even when most meetings were still happening in conference rooms, her approach sparked the interest of many professionals she talked to. Bella Scena helps individuals and companies manage meetings as a process.

Work Management 272

Work Management Marketing Management Burn Rate Word of Mouth 272

Tomorrow People

AUGUST 20, 2024

In B2B tech, this might mean having the most efficient and effective software solution, for example. Data sharing: Conferences and other similar events give you a chance to network and swap information with competing firms, formally or informally. Their ability to manage: What decisions have senior managers made in the past?

Analysis 177

Analysis Effectiveness Work Management Marketing Management 177

Outgrow

MAY 21, 2020

How To Use Interactive Content To Promote Marketing Events And Conferences. But despite that, marketing events can be a game-changer for your business. Marketing events can be hosted to build better and stronger relationships with prospective clients. Spontaneous Polls During The Event. Assessments On Event Topics.

Interactive Marketing 52

Interactive Marketing Conference Promotion Planning 52

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 154

Buzz Social Media Media Conference 154

SendX

AUGUST 13, 2020

Managing work remotely has its hurdles, but remote work is not without its perks. No daily commute, business meetings or dressing up saves time for the employees unless you have a meeting or conference. In this blog, we will discuss marketing tools that will boost your company’s productivity, collaboration and communication.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

Martech

MARCH 20, 2024

People are hardwired to take action — such as buying hardware and/or software — based on how they feel. We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Paid Search Agency 115

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Webbiquity

FEBRUARY 5, 2018

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. Until recently however, data generated from live events on attendance, engagement, sales and other metrics has received far less visibility than other silos across the enterprise.

Enterprise Management 192

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 192

Brandpoint

NOVEMBER 15, 2021

Events will remain hybrid There was that brief period of time in the early summer of 2021 when things started to look up … and then Delta hit. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home.

Trends 157

Trends Planning Work Management Contingency Planning 157

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. The event chat is always too crowded and moving too fast for any good conversations. Gone (hopefully not forever!)

Work Management 149

Work Management Marketing Management Planning Conference 149

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. Neil Patel’s Blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Hubspot

MARCH 23, 2020

For instance, you might begin your morning by answering emails and editing a colleague's blog post via Google Doc. In the afternoon, you have a 1:1 via Zoom with your remote manager. However, there is one aspect of business that seems, until recently, almost entirely untouched by virtual experience: conferences.

Examples 101

Examples Conference Enterprise Management Budget Programs 101

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 107

Buzz Social Media Media Conference 107

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition. This type of BTS content is also great for promoting special sales or events, because it encourages people to visit in person.

Campaigns 97

Campaigns Work Management Content Transparency 97

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

MAY 4, 2021

Here’s the story of James Creech and the team behind Paladin Software. Create virtual events that make people say “you had to be there.” Today, I’m talking with James Creech from Paladin Software. We were focused on having our sales team pound the pavement and going to these conferences. The Discussion. Welcome, James!

Work Management 294

Work Management Marketing Management Paid Search Agency Peer-to-peer 294

SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. To go back to traditional event formats? That means their experiences with tech is changing their expectations for medical education events too. HCP event platform: 8 features to look for. Not exactly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

NuSpark Consulting

MARCH 20, 2019

These include having to supervise and manage the person, the costs associated with additional staff members, such as sick leave, employee benefits, and temporary replacement during vacations and the risk that the marketers you can afford do not have the specialized expertise you need. . #2: 2: Enjoy Access to Software.

Paid Search Agency 133

Paid Search Agency Paid Content Consulting Work Management 133

Webbiquity

JUNE 11, 2019

Today, she’s come a long way from that kitchen-table business delivering balloons and signs for events. Her company, InnovativEvents , now plans and manages events ranging from small board meetings to high-impact nonprofit fundraisers to corporate events for Fortune 500 clients. The Services. The Company.

Work Management 181

Work Management Marketing Management Word of Mouth Paid Search Agency 181

Sprout Social

APRIL 6, 2023

A content calendar is a framework used to effectively manage your content marketing program. Content calendars are available in different formats—it can be a spreadsheet or a tool incorporated in project management software. Creating a content calendar and managing it regularly gives you a bird’s eye view of your content.

Content 83

Content Work Management Ad Frequency Marketing Management 83

Marketing Insider Group

JANUARY 5, 2023

Some marketers define anyone who fills out a form or attends an online or physical event as a lead. I spent about half my career in marketing creating, tweaking and optimizing demand generation processes, most recently for the world’s largest software company. And in the process, I somehow managed to accomplish both.

Lead Ranking 299

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 299

Attendify

MARCH 2, 2021

Online, or virtual events have become more popular than ever since the world went into lockdown last year due to the COVID-19 pandemic, and in 2021, they’re set to become even bigger. Most virtual events, especially those which are monetized, need sponsors in order to reach their maximum potential. Source: Markletic.

ROI 50

ROI Work Management Marketing Management Comparison 50

BOP Design

DECEMBER 3, 2020

However, with the pandemic and ensuing lockdowns, travel restrictions, event cancellations, and overall fear of an economic downturn created havoc for a lot of companies. Because of this, future in-person networking and speaking events may not draw your target market. Is it a good idea to speak at a virtual conference?

Work Management 118

Work Management Marketing Management B2B Marketing Marketing & Strategy 118

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Schaefer , another excellent blogger and marketer. United States License. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. It’s what happens at the event that matters. Your event marketing strategy is no exception.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Inbox Insight

NOVEMBER 1, 2021

Our first party research reveals that the top challenges concerning IT professionals are Cloud Security (55%), Digital Technology Integration (49%), CI/CD Tools (43%), Data Protection (42%), Data Center Management (30%) and Infrastructure as a Service (IaaS), 28%. Now to optimize: Key takeaways…. In Q2 of 2021, marketers spent 49.9%

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Kids Activities Blog. BMC Software. BMC Software. HOT TOPICS. MadalynSklar.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0