SendX

NOVEMBER 10, 2020

Email marketing can be quite complex, thanks to the sheer number of variables and factors that affect it. And you don’t want to waste your time, money, and effort on an email that is not opened, read, replied to, or gets sent straight to the spam folder. And in case you don’t know, emails are effective in improving open rates.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Heinz Marketing

JUNE 27, 2023

Historically, it had been quite good for a long time with above industry average open and click rates. But something changed along the way and our delivery, open, and click rates were inching down further and further each month. Sometimes even in the dreaded spam folder. Trial and Error It was slow going at first.

Deliverability 102

Deliverability Email Marketing Optimization Work Management 102

Binary Demand

APRIL 29, 2024

With many options available, navigating through them all can feel overwhelming. It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. lower open rate than B2C. The Foundation for Newsletter List Building. With over 4.3

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Webbiquity

MARCH 14, 2019

Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Spam filters are continually evolving, and that can mean bad news for your business. Email Marketing To Protect Against Spam. This is how your servers get pinged as spam by (potential) customers.

Email Campaigns 222

Email Campaigns Cost Ideal Customer Profiles Campaigns 222

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. 50 ways to send better emails How do you get readers to click and read your emails? You can get started right away by sharing the value of your products or services. What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Like email, you can use social media to reach your target audience. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. TikTok’s average engagement rate is 4.25%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. You can also take note of contacts’ location to determine the best time to send them emails by time zone.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Optinmonster

FEBRUARY 22, 2023

A well-crafted welcome email series can help you establish trust, introduce your brand, and provide value to your subscribers. In this blog, we’ll discuss how to write a perfect welcome email series and some welcome email examples for inspiration. This can increase open and click-through rates.

Examples 114

Examples CAN-SPAM Newsletter Email Marketing 114

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Conversion Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. You can automate your pop-up to appear after a few seconds or trigger it to dsiplay on a specific landing page.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Litmus

AUGUST 2, 2021

Newsletters. You can access the full recording at any time and read the Q&A below. Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. By time or number of newsletters sent? Privacy & trust. Accurate personalization.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

BOP Design

APRIL 19, 2021

Newsletters. The content of these emails wouldn’t be added to a B2B email marketing newsletter, because the content is too important to be bunched in with other information. Whether you use a segmented list, or a custom personalized greeting, this personal touch will help to increase click-through rates.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Tiecas

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Plus, there’s the legal issue of compliance with anti-spam laws, especially in the EU with stricter GDPR requirements. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. It’s difficult to sift through piles of blog posts to find the really useful information to help you grow your audience and influence. Chapter #2: Subject lines and open rates.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. Push notifications, text messages, social media, content, paid search, paid social, and videos ads are just some of the digital ways marketers can reach potential prospects.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

SalesIntel

APRIL 17, 2024

When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Liveintent

APRIL 21, 2023

For example, you are interested in travel newsletters while traveling but otherwise remain dormant with that newsletter. Everyone who works in the email will tell you: do it the wrong way, and you’ll end up with poor email deliverability rates. Users have their own lives: Habits, needs, and interests change and change back.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead? Video Tips.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

ConvertKit

JUNE 16, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2021. When messages are sent, they can be delivered or they can bounce. For more details on how email deliverability operates, check out our blog post here. March 2021.

Deliverability 112

Deliverability Click Rate Open Rate CAN-SPAM 112

SendX

JANUARY 5, 2020

Source: [link] In simple terms, an email list is a collection of emails collected through a form or sign-up area on a blog or a website. For yet others, it may just be an avenue to send out feelers or newsletters with interesting information and specific calls-to-action. What is an email list? How do you build an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

seo.co

APRIL 6, 2021

More and more people are searching for something that gives them a reason to click without pushing a sale, forcing them to do something, or telling them what they want and need. By using these content tools, you can accomplish the same goals of advertising while bringing your audience in instead of scaring them off.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Vision6

APRIL 25, 2023

They should leave a positive first impression which will help contribute to higher engagement rates. But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

SalesIntel

APRIL 17, 2024

When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. This blog will explore the symbiotic relationship between email marketing and email list segmentation. These criteria can include demographics, behaviors, preferences, and other relevant data points.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Optinmonster

NOVEMBER 11, 2023

From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails that keep us connected with loved ones, understanding the types of emails can enhance your communication skills and ensure you’re using the right approach for your message. Let’s go! Let’s go!

Lead Ranking 71

Lead Ranking Newsletter Email Marketing Lead Scoring 71

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! We’ll cover how to improve conversion rates for each part. Having an email marketing strategy will also help you keep your email newsletters and email marketing automations aligned with your other marketing channels and brand identity.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Work Management 91

ClearVoice

AUGUST 26, 2022

And your worst nightmare is the thought that your emails end up in your customers’ spam folders. Unfortunately, the filters email providers use to filter out junk can toss legitimate marketing messages into the spam folder along with actual spam. So how do you avoid having your marketing emails go to spam?

Email Marketing 52

Email Marketing CAN-SPAM Work Management Marketing Management 52

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Plan Your Email You need to have a clear goal and audience for your newsletter.

Newsletter 241

Newsletter Practices Best Practices Deliverability 241

ClearVoice

JANUARY 27, 2020

There are many tools available today that are designed with AI capabilities to help marketers not only improve content and email performance rates. How can it be used to help emails reach inboxes? Click To Tweet. Click To Tweet. 4 Ways AI can help improve email deliverability. Check email spam scores.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

SocialPilot

FEBRUARY 21, 2024

We will share everything you need to know about Instagram influencers and how you can connect with them and get your Instagram marketing campaign live. These are Instagram users who have built a following on the platform and can persuade their audience by virtue of their trustworthiness and authenticity. What were the results?

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Scoop.it

JULY 12, 2022

And while these common mistakes might not seem like a big deal at first, they can prevent your business from experiencing the highest possible ROI on your email marketing campaign. It can be tempting to focus on your product or service, but you often forget to explain how the customer will benefit. What problem are you solving?

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

Optinmonster

AUGUST 16, 2023

These tools allow you to reach more subscribers and achieve higher open and click rates. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Sharpspring

SEPTEMBER 10, 2021

How to boost your engagement rate and reduce unsubscribes. So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? As we discussed in the first part of this blog series, your emails should all be “from” an actual person — not your company at large.

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89