Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Content that hits across the customer life cycle creates more influence over buyer decisions.

Top of Funnel 261

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 261

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. With that in mind, here are five beyond-the-basics strategies for improving your B2B SEO efforts. Guest post by Dylan Berger.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Launch Marketing

NOVEMBER 15, 2023

While video content creation is on the rise, there is still a strong focus on blogging , especially for B2B marketers. Top-performing B2B blog posts earn an average of 100 social media shares and 50 organic search views every month. Especially if it is part of your digital strategy.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Mapping the customer journey is essential if you want to understand your customers’ behavior, needs, and pain points at every stage of their interaction with your business.

Enterprise Management 257

Enterprise Management B2B Marketing Tools Marketing Management 257

Tony Zambito

APRIL 30, 2021

Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals. When it comes to buyer goals, organizations today will need to get more specific about encoding understanding of buyer persona goals into their marketing and sales capabilities. . Three Competencies To Develop.

Buyer Personas 176

Buyer Personas B2B Sales Organic Leads Profiling 176

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Tony Zambito

MAY 24, 2021

Buyer Trust Is Elusive For Most Marketing And Sales Teams Unless They Can Balance Empathy And Humility. Marketing and sales traditionally believe that the path to building buyer trust is by providing answers. Answers to buyer problems and challenges. And build confidence on the part of buyers.

Ad Building 303

Ad Building Buyer Personas Trust Marketing B2B Sales 303

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. So, do your research.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. They may help you on your personal quest for content answers. It’s the ambiance created, the environment a prospect can step into when they click on your website, a feeling evoked.

Content Marketing 219

Content Marketing Work Management Paid Search Agency Marketing Management 219

Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. However, your competitors aren’t going to openly spill their secrets for success. However, your competitors aren’t going to openly spill their secrets for success. How can you gather intel to help you improve your content marketing strategy?

Analysis 285

Analysis Top of Funnel Advertising Agencies Content 285

Zoominfo

MARCH 5, 2021

That’s where your content marketing strategy comes in. A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content. Think of it as the roadmap for your marketing campaigns. Start with Your Marketing Content “Why?”. ” test?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Buyers have adapted fairly well to the idea of digital-first and remote buying.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

KoMarketing Associates

APRIL 7, 2021

And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Tony Zambito

MAY 17, 2021

The mindset change needed is this: Most ABM programs operate from a standpoint of what is good for marketing as opposed to what is good for the buyer. Here is how it sounds from an actual buyer interview with a VP, Marketing for a Global 1,000 company: “One of our big goals for this year is to increase our ABM function.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Webbiquity

APRIL 23, 2024

This post delves into ways to make sure your email campaigns bring the best results. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. All of the money you spend on your email marketing campaign is included in the “I” part of return on investment (ROI).

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. Demonstrate your expertise.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? In this world where every purchasing decision can involve multiple stakeholders and take months of deliberation, understanding the nuances of B2B personas and the complex journey of the B2B buyer is not only useful, it’s essential.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Zoominfo

FEBRUARY 25, 2021

Start with your webinar funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Determine Your Webinar Target Audience. The goal of your webinar is to generate leads and get them into your sales funnel. Choose a Buyer -Centered Topic for Your Webinar.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. Are you keeping your audience in mind? For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy.

Enterprise Management 96

Enterprise Management CMS Development Marketing Automation Services Marketing Management 96

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona? Why are buyer personas important?

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Build trust and authority. Promote your products or services. Improve your search engine optimization (SEO) results. Research your audience.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Keep reading to see where you should focus your technology budget in the upcoming year. If we told you just one direct dial phone number could help your sales team generate a million dollars in revenue, you probably wouldn’t believe us. It’s that time again.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

SmartBug Media

AUGUST 24, 2022

What components should you include in your inbound marketing campaign? While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.". So you go back to your search, but this time you click on the second result.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. Your employees are your greatest asset; the ones behind the ‘everyday’ and therefore the most knowledgeable when it comes to talking about your products and services. As a rule of thumb, 10% of your workforce is a good place to start.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Your GTM strategy is your blueprint, and your assurance that your product release goes as smoothly as possible. 4 Steps To Fix Your Failed GTM Strategy.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

SmartBug Media

MARCH 29, 2021

It’s my favorite yearly exhibit because of how the museum directors decide upon the themes and build a curated collection based on that theme. Simply put, content curation means sharing content that isn’t written by you or your company, through various marketing channels. Fill gaps in your content calendar.

Curation 124

Curation Buyer Personas Content Landing Pages 124

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 101

Hubspot Buyer Personas Keywords Traffic 101

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles.

Social Media 71

Social Media Media Tips Buyer Personas 71

SmartBug Media

AUGUST 19, 2021

Are you looking to refresh your healthcare marketing plan with a focus on inbound marketing? Whether you're in consumer healthcare marketing or B2B, we’ve put together five steps to implement your healthcare marketing plan with inbound marketing. Buyer Personas. That’s right, it’s time to put your interviewing hat on!

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They no longer want to be treated just as “leads” in your system. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Navigate the Channel

MAY 19, 2023

Even with positive social media attention and browsed blog content, how do you know you’re not wandering in wonderland with Alice and a white rabbit? How do you know what you’re doing is going to get you to your marketing and business goals? How will your content help users solve their problems and pain points?

Marketing & Strategy 65

Marketing & Strategy Paid Search Agency Content High Quality Lead 65

Sprout Social

JULY 1, 2021

In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. Each one plays a role in your overall strategy. What is B2B SEO?

SEO 124

SEO Top of Funnel Buyer Personas B2B 124