Digilant

APRIL 11, 2023

Over the next few weeks, we’ll dive deeper into these trends and solutions over a four-part blog series. The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. Let’s begin by going back to the basics.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. This should come as no surprise, as the average American household now has 22 connected devices. With more connected devices than ever, people have shifted away from traditional ways of accessing and consuming their favorite content.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. This should come as no surprise, as the average American household now has 22 connected devices. With more connected devices than ever, people have shifted away from traditional ways of accessing and consuming their favorite content.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Then came the web.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Digilant

NOVEMBER 8, 2023

Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. And while they all still warrant significant time and attention, there’s a new TV player in town that advertisers would be remiss to overlook. Enter: Free Ad-Supported TV, otherwise known as FAST.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Digilant

MARCH 28, 2023

Over the next few weeks, we’ll dive even deeper into these trends and solutions over a four-part blog series. — Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. Stay tuned for more. Download the full whitepaper here.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

Brandwatch Marketing

JANUARY 4, 2019

Instead of presenting you with the entire library, we’ve handpicked the 36 most interesting statistics and categorized them for you in one simple blog post. On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network. YouTube history statistics.

Youtube 104

Youtube Statistics Cable Stats 104

Digilant

APRIL 4, 2023

Over the next few weeks, we’ll dive deeper into these trends and solutions over a four-part blog series. — Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. Download the full whitepaper here.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

Convince & Convert

NOVEMBER 9, 2015

” According to Twitter’s blog , the company made the switch because: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. Additional projects between Stewart and the cable network are expected, and are set to be announced upon confirmation.

Peer-to-peer 138

Peer-to-peer Companies Cable Startups 138

illumin

MARCH 7, 2024

Sports broadcasting is one of the last pillars of linear TV. The NFL remains one of the most profitable broadcasts in the US, making up 93% of the most-watched broadcasts on TV in 2023. Even with most TV viewers switching to on-demand streaming services, cable TV has had a hero in sports entertainment.

Cable 59

Cable Service Broadcasting Advertising Agencies 59

Brightedge

DECEMBER 21, 2020

YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text. Video blogs. Tags: video seo, video marketing, youtube seo Blog Category: Digital Marketing Why YouTube marketing? Customer testimonials. Tutorial videos.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Mass Analytics

DECEMBER 8, 2021

To this end, they used the example of Dunkin’ breaking down the TV channel to smaller elements like cable, broadcast, etc. They argued that speed and granularity of media and geography are paramount to having a successful granular mix.

Ads 52

Ads Marketing Mix Cable Advertising Agencies 52

Convince & Convert

APRIL 17, 2014

I wrote about it recently in a very popular post on this blog. Also, Robert and CMI are simultaneously publishing our conversation on the Content Marketing Institute blog – with his own commentary. I think they see their competition as broadcast and spot TV. So, if you want another angle on this, you should visit there too.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Porch Group Media

NOVEMBER 4, 2022

Connected TV is well known to provide a broadcast-quality advertisement experience. Streamed content is a much more economical choice when compared to traditional cable or linear TV. CPCV is used to evaluate the price of each advertisement that is completed. Video Podcast] The Rise of CTV Advertising. Cost-Effective TV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Vidyard

JULY 26, 2016

However, webcams aren’t perfect, and lack a lot of the advanced features you might be looking for in high quality broadcast. The pros will often use SDI output, as the connections are lacking and you can have very long cable runs. On top of all that, they often cost as little as $100 (or they’re already built in)!

Work Management 65

Work Management Marketing Management Broadcasting Cable 65

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. Some, sans cable subscriptions, simply tuned out. There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon. The cycle keeps repeating itself. Millions of people watch it.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Digilant

OCTOBER 5, 2021

Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. The average age of broadcast radio listeners is 47, whereas, for podcast listeners, that drops to 34. As we approach the end of 2021, we can confidently say this trend hasn’t slowed down.

Ads 52

Ads Campaigns Cable Advertisements 52

Sprout Social

JULY 16, 2020

Companies focused on building authority and double-dipping their content (think: interviews, research, blog posts) may not see much in terms of dollars and cents, but benefit from the influence of simply having a published podcast. Who’s responsible for hosting duties? Again, podcasting doesn’t follow a specific formula.

Cable 126

Cable Social Media Distribution Promotion 126

EMagine B2B Blog

APRIL 19, 2019

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

EMagine B2B Blog

JANUARY 31, 2013

We use this blog to provide educational material for our visitors on these subjects. Since 2004, Volicon has been the global leader in broadcast monitoring and logging. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more.

Marketing Websites 40

Marketing Websites Cable Broadcasting FAQ 40

Content Standard

APRIL 20, 2018

In a recent Nielsen study , 93 percent of Americans were found to interact with radio broadcasting on a weekly basis. For instance, while Nielsen segments out streaming music listeners and streaming podcast listeners, they lump together traditional broadcast, satellite radio, and the relatively new phenomenon of streaming radio.

Video Marketing 60

Video Marketing Content Marketing Planning Content 60

Parse.ly

SEPTEMBER 10, 2021

” “Turner IGNITE is now providing those services to help you get better penetration and audience building across all of the Turner Broadcasting and cable networks that they manage.” Let’s not forget that Glossier started as one woman and a blog. ” Accenture, IBM, Deloitte PwC.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

” “Turner IGNITE is now providing those services to help you get better penetration and audience building across all of the Turner Broadcasting and cable networks that they manage.” Let’s not forget that Glossier started as one woman and a blog. ” Accenture, IBM, Deloitte PwC.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Vidyard

JULY 28, 2016

However, webcams aren’t perfect, and lack a lot of the advanced features you might be looking for in high quality broadcast. The pros will often use SDI output, as the connections are lacking and you can have very long cable runs. Broadcasting Software. XSplit Broadcaster. Video Capture Cards. NewTek’s TriCaster.

Work Management 50

Work Management Marketing Management Broadcasting Cable 50

Vidyard

JULY 26, 2016

However, webcams aren’t perfect, and lack a lot of the advanced features you might be looking for in high quality broadcast. The pros will often use SDI output, as the connections are lacking and you can have very long cable runs. Broadcasting Software. XSplit Broadcaster. Video Capture Cards. NewTek’s TriCaster.

Work Management 50

Work Management Marketing Management Broadcasting Cable 50

EMagine B2B Blog

MARCH 19, 2018

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. LinkedIn is the world’s largest professional network reaching an audience of 450 million users.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

EMagine B2B Blog

MARCH 19, 2018

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. LinkedIn is the world’s largest professional network reaching an audience of 450 million users.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Digilant

AUGUST 10, 2023

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Webbiquity

JUNE 15, 2010

While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol. increases over time. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Hubspot

APRIL 29, 2015

Best feature: The video from your broadcast is available to viewers for 24 hours after it ends. Ever seen someone tweet a link to their live broadcast, only to click it and find out the broadcast is over and there's nothing there to watch? Read this blog post for more tips and tricks. 1) Periscope (for iOS).

Features 28

Features Broadcasting Best Practices Cable 28

Hubspot

FEBRUARY 3, 2012

Those are the cries of the publishing and broadcast executives. At an event in California this week Kamangar said, “The first wave was the broadcast networks. The second wave was cable networks. That's why Amazon is signing top-quality authors and YouTube is hiring some of the best minds in cable programming.

Cable 28

Cable Media Planning Amazon 28

Madison Logic

JANUARY 25, 2024

As more people cut their cable cord in favor of these streaming services, CTV has increasingly become a powerful channel to capture buyer attention. In 2022, Nielsen reported that CTV outperformed cable and broadcast TV to become the dominant form of entertainment on U.S. TV screens.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Madison Logic

SEPTEMBER 26, 2023

At a time when people are increasingly cutting the cable cord in favor of streaming services, CTV—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a powerful channel to capture viewer attention.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Cable 52

Stevens & Tate

JULY 13, 2020

Blog vs. Vlog: Why Your Business Should Begin Vlogging. The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, you can easily publish a variety of different content, from written articles to infographics and more. However, blogging isn’t the only content marketing tactic that works.

Trends 69

Trends Marketing Budget Paid Search Agency Planning 69