Digilant

MAY 21, 2024

Advanced TV advertising is an overarching term that encompasses non-traditional TV advertising—specifically advertising that occurs before, during, or after a video stream on the internet. How Important Is Advanced TV Advertising?

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Furthermore, with Digilant, advertisers can leverage the power of advanced TV to engage their audiences with ad units that go beyond standard video, like those that layer on geo-targeted information, QR codes, rich media, and voice-to-action commands that activate a person’s smart speaker.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Furthermore, with Digilant, advertisers can leverage the power of advanced TV to engage their audiences with ad units that go beyond standard video, like those that layer on geo-targeted information, QR codes, rich media, and voice-to-action commands that activate a person’s smart speaker.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. billion minutes.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. The first YouTube video was uploaded on 23 April 2005.

Youtube 102

Youtube Statistics Cable Stats 102

Content Standard

APRIL 20, 2018

It was jarring to see radio and TV beside each other in this state, bringing to mind the lyrics of the Buggles’ classic, “Video killed the radio star.” In a recent Nielsen study , 93 percent of Americans were found to interact with radio broadcasting on a weekly basis. million listeners.

Video Marketing 60

Video Marketing Content Marketing Planning Content 60

Digilant

MAY 21, 2024

Advanced TV advertising is an overarching term that encompasses non-traditional TV advertising—specifically advertising that occurs before, during, or after a video stream on the internet. How Important Is Advanced TV Advertising?

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text. Video blogs.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Porch Group Media

NOVEMBER 4, 2022

In 2007, Netflix launched its on-demand streaming video. It is used to stream digital videos at the convenience of the viewer. CTV is any television set used to stream video over the internet. These are most often videos that are streamed via apps that are downloaded. Video Podcast] The Rise of CTV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Vidyard

JULY 26, 2016

Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio and video feeds, lighting, special effects, and cuts to commercial breaks. Video Camera This is a no-brainer. Video Camera This is a no-brainer. These are: 1.

Work Management 65

Work Management Marketing Management Broadcasting Cable 65

EMagine B2B Blog

APRIL 19, 2019

YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. How Can the Pharma Industry Make Social Media Effective?

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Convince & Convert

APRIL 17, 2014

I wrote about it recently in a very popular post on this blog. Also, Robert and CMI are simultaneously publishing our conversation on the Content Marketing Institute blog – with his own commentary. I think they see their competition as broadcast and spot TV. So, if you want another angle on this, you should visit there too.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. Some, sans cable subscriptions, simply tuned out. A similar thing happened at this year’s MTV Video Music Awards (VMAs). The numbers were strikingly similar to Rio: Total viewership was down 34 percent , while video streams spiked 70 percent. The cycle keeps repeating itself.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Digilant

AUGUST 10, 2023

Video Ads Video ads typically appear before, after, or during streaming content. However, some might expand the definition of video ads to also include display ads that contain video within them. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Video Ads Video ads typically appear before, after, or during streaming content. However, some might expand the definition of video ads to also include display ads that contain video within them. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Vidyard

JULY 28, 2016

Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio and video feeds, lighting, special effects, and cuts to commercial breaks. Video Camera. You actually need something to capture the video and the audio. Video Capture Card.

Work Management 50

Work Management Marketing Management Broadcasting Cable 50

Vidyard

JULY 26, 2016

Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio and video feeds, lighting, special effects, and cuts to commercial breaks. Video Camera. You actually need something to capture the video and the audio. Video Capture Card.

Work Management 50

Work Management Marketing Management Broadcasting Cable 50

Digilant

OCTOBER 5, 2021

Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. The average age of broadcast radio listeners is 47, whereas, for podcast listeners, that drops to 34. As we approach the end of 2021, we can confidently say this trend hasn’t slowed down.

Ads 52

Ads Campaigns Cable Advertisements 52

Sprout Social

JULY 16, 2020

Companies focused on building authority and double-dipping their content (think: interviews, research, blog posts) may not see much in terms of dollars and cents, but benefit from the influence of simply having a published podcast. Who’s responsible for hosting duties? Again, podcasting doesn’t follow a specific formula.

Cable 125

Cable Social Media Distribution Promotion 125

Parse.ly

SEPTEMBER 10, 2021

BuzzFeed’s a media company, its where you got your cat videos. So you get your cat videos from BuzzFeed, but guess what, $260 million of their revenue will now be product.” Let’s not forget that Glossier started as one woman and a blog. ” BuzzFeed. “We look at a company like BuzzFeed.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

BuzzFeed’s a media company, its where you got your cat videos. So you get your cat videos from BuzzFeed, but guess what, $260 million of their revenue will now be product.” Let’s not forget that Glossier started as one woman and a blog. ” BuzzFeed. “We look at a company like BuzzFeed.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Ex: I want to post five YouTube videos on obesity prevention to our site in the next 60 days.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Ex: I want to post five YouTube videos on obesity prevention to our site in the next 60 days.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

EMagine B2B Blog

JANUARY 31, 2013

We use this blog to provide educational material for our visitors on these subjects. Since 2004, Volicon has been the global leader in broadcast monitoring and logging. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more.

Marketing Websites 40

Marketing Websites Cable Broadcasting FAQ 40

Hubspot

APRIL 29, 2015

Want to live stream videos from your smartphone or tablet? You'll find there are a couple apps to choose from that'll let you share live video easily with your network. Best feature: The video from your broadcast is available to viewers for 24 hours after it ends. Read this blog post for more tips and tricks.

Features 28

Features Broadcasting Best Practices Cable 28

Hubspot

FEBRUARY 3, 2012

Those are the cries of the publishing and broadcast executives. At an event in California this week Kamangar said, “The first wave was the broadcast networks. The second wave was cable networks. One core barrier that is too frequently ignored is the user experience of watching online video compared to watching television.

Cable 28

Cable Media Planning Amazon 28

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Video has absolutely dominated social. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Madison Logic

JANUARY 25, 2024

Connected TV (CTV) is a category of over-the-top (OTT) streaming devices that connect to or are embedded into a television to support video content streaming. As more people cut their cable cord in favor of these streaming services, CTV has increasingly become a powerful channel to capture buyer attention. TV screens.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Madison Logic

SEPTEMBER 26, 2023

At a time when people are increasingly cutting the cable cord in favor of streaming services, CTV—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a powerful channel to capture viewer attention. Finally, use the power of video to make your winning pitch.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Cable 52

Stevens & Tate

JULY 13, 2020

The system scans comments on YouTube videos and provides suggested quick replies to each for the account owner to select. Blog vs. Vlog: Why Your Business Should Begin Vlogging. The blog has long been one of the preferred tactics for content marketing strategies. The concept of a vlog is simple — it’s a blog in video form.

Trends 69

Trends Marketing Budget Paid Search Agency Planning 69

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. YouTube Usage Statistics.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Vidyard

OCTOBER 19, 2016

Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. We believe in the power of online video, but where did online video begin? Moore’s Law and Online Video. Television changed that.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

MARCH 24, 2015

From the tried and true written word that powers your corporate blog to infographics, webinars, video and ebooks, the number of channels available to you seem almost endless. Now, the technology exists for anyone to create their own online "radio station" and broadcast to anyone in the world. Broadcasting.

Broadcasting 28

Broadcasting Cable Work Management Marketing Management 28

Contently

APRIL 21, 2017

At the time, the controversy made the rounds on some blogs and news sites, and sparked an investigation from Iowa senator Chuck Grassley , who looked into the financial relationship between WebMD and pharmaceutical companies. Some brands have blogs, but those tend to suffer from bland design and dry writing. But it’s a start.

Paid Search Agency 156

Paid Search Agency Advertising Agencies Companies Content Marketing 156

Martech Advisor

NOVEMBER 5, 2019

In one of its official blogs IBM’s VP of Marketing Analytics, Ari Sheinkin shared that the results of programmatic media buying by Watson show a stunning 71% reduced Cost Per Click (CPC). Using a remote, a user can play back their memories directly to their eye or to a video monitor anytime they want.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100