Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Who are your best customers?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

SalesIntel

FEBRUARY 19, 2024

Competition from alternative solutions and an increasing number of suppliers. Competition from alternative solutions and an increasing number of suppliers. Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. But what is revenue generation exactly? Good questions!

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Rev

JULY 5, 2023

A well defined go-to-market strategy is the difference between a successful launch and a flop. It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. What is a go-to market strategy? Why do you need a go-to-market strategy?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. In this guide, we’ll be sharing insights on how to measure your Account Based Marketing efforts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. All you have to do is create a campaign that targets a specific account or set of accounts, track the results and adjust your strategy as needed. What ABM tactics should you use? What is account based marketing? What is account based marketing?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Madison Logic

MAY 3, 2023

During times of economic uncertainty, it’s important to maintain your campaign spending to drive ongoing engagement and continued program success. Even when times are hard, you need to accomplish two things: Your brand needs to be visible and recognizable in the market.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

During times of economic uncertainty, it’s important to maintain your campaign spending to drive ongoing engagement and continued program success. Even when times are hard, you need to accomplish two things: Your brand needs to be visible and recognizable in the market.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 176

Paid Search Agency B2B Sales Marketing & Strategy CMO 176

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. However, running successful campaigns requires substantial effort. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. What is Growth Hacking? Growth hacking isn’t prescriptive.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 billion in 2021 to US$410.2 from 2022 to 2026. 4 Marketing Learnings From a Study. Here are 7 GTM Strategies for EdTech Marketing: 1. million, more than $5.9

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? In this blog post, we’ll show you what to consider when building a new sales tech stack or evaluating whether you should add new tools to your current one. We understand! ” What is a sales stack? The answer is it depends.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

DealSignal

FEBRUARY 18, 2024

A salesperson who is good at prospecting will create a database full of likely customers. But, note the key word here: likely customers. Teams who rely on manual research and outreach simply won’t be able to keep up with their competition, especially when other companies are using technology to accelerate their process.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. But what if there was a better way? And that’s what we’re going to show you how to do in this blog post!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. It’s just smart marketing. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Most marketers don’t consider demand gen campaigns as part of ABM, or vice versa. Demand gen campaigns: Dos and don’ts.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. It’s just smart marketing. . In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Most marketers don’t consider demand gen campaigns as part of ABM, or vice versa. Demand gen campaigns: Dos and don’ts.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Televerde

AUGUST 23, 2021

Account-based Marketing (ABM) has been around since 2004 and after 17 years, it’s become an invaluable part of marketing strategy. Today, 67% of brands are currently executing ABM strategies , and this number is rising with increased competition and the need for personalization. You’ll definitely want more of those.

Account Based Marketing 78

Account Based Marketing Sales Management ABM Top of Funnel 78

DealSignal

MAY 8, 2023

It’s the same with marketing play. It’s no different when it comes to achieving a revenue goal. Win the MVP award from Sales at their kick-off in January It’s go time. Around this time, there are basically four weeks left for marketers to make an impact, given average B2B sales cycles. So what should you do?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Optinmonster

JUNE 1, 2020

Affiliate marketing is about making money. Yes, you can make money through affiliate marketing. In this post, we’re going to teach you how to generate passive income with successful affiliate marketing. In this post, we’re going to teach you how to generate passive income with successful affiliate marketing.

Advertising Agencies 122

Advertising Agencies Planning Work Management Marketing Management 122

Optinmonster

DECEMBER 26, 2022

Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. Do you want to get more sales and traffic without spending any money? Audience Research.

Organic Leads 85

Organic Leads Traffic Organization Sales Qualified Leads 85

SalesIntel

FEBRUARY 19, 2024

Competition from alternative solutions and an increasing number of suppliers. Competition from alternative solutions and an increasing number of suppliers. Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Target Audience? Investment?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. However, running successful campaigns requires substantial effort. What is B2B Email Marketing Automation?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

EveryoneSocial

DECEMBER 21, 2020

When you’re evaluating ways to drive success at your organization, streamlining workplace communications is a key business strategy to consider. Let’s look at the top ways EveryoneSocial can help your business streamline workplace communications today. Customized and Centralized Groups. Enable Rapid Sharing.

Transparency 98

Transparency Newsletter RSS User-Generated Content 98

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Optinmonster

NOVEMBER 17, 2023

Are you looking for new ways to expand your revenue? If that’s true, in this blog, we’ll share actionable tips on how you can make money on Shopify. Thanks to the growing popularity of online shopping, Shopify has emerged as a market leader in the global eCommerce industry. And it’s easier than you think.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52