Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Interview Your Client. Follow these five steps.

Case Studies 100

Case Studies Case Study Studies Stats 100

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. Case studies. Interviews. Blog testimonials/reviews. When searching for the answer to that question, shoppers almost always turn to other shoppers. Case Studies. Social media posts. Press reviews.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Outgrow

JUNE 6, 2024

EPISODE 195: Marketer of the Month Podcast with Phil Walsh Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Phil Walsh for our monthly podcast – ‘ Marketer of the Month ’! Emphasis on brand, product marketing, communications, and marketing operations. Phil Walsh: 55.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A. Are you ready?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

SmartBug Media

APRIL 8, 2022

If healthcare marketing wasn’t complicated before the pandemic, it certainly is now. So it only makes sense that our healthcare marketing strategies also have to change to meet these new demands and attract and engage leads in the post-pandemic world. Video Marketing. Content, Content, Content.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Leads Lead 98

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. Contents 1. What is a Case Study Video? The 3 Types of Case Study Videos 4.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hinge Marketing

JANUARY 29, 2020

Technology and automation will reshape the skills needed in marketing departments. For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. In a podcast interview with David C.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Outgrow

AUGUST 6, 2021

Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. Leverage the Power of Interactivity . Well, we have repeated this several times in our previous blogs and we can do it several times more. Interactive content is your best friend when it comes to lead generation.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

SmartBug Media

JUNE 5, 2020

Customer churn is painful for any business, but if you run marketing for a SaaS company, losing customers can be downright devastating. On the flip side, a solid B2B customer retention strategy can lead to the growth you need to power ahead. Customer churn has the power to rip a hole in any business. Make Business Personal.

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

Vidyard

NOVEMBER 5, 2020

Video is a flexible, powerful, and durable way to keep up—and not that much effort. To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume. Contents 1. Send Follow-Up Video After an Interview 4.2

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. This comprehensive blog post, informed by insights from Thinkers360.com, The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Rev

MARCH 8, 2023

In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. Good questions! This process can involve various activities such as identifying market segments, setting pricing strategies and converting leads to customers.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Ambal's Amusings

OCTOBER 6, 2009

Six months ago we embarked on the ClickDocument: Connect the Docs blogging journey. Stephanie Tilton TenTon Marketing Twitter StephanieTilton. Case Study Experts. Follow ClickInsights Case Study Experts on twitter with one-click. Stephanie Tilton TenTon Marketing Twitter StephanieTilton. Top 3 Posts.

Case Study 100

Case Study Case Studies Paper Twitter 100

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: 2019 Content Preferences Survey Report. Why Case Studies?

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

SmartBug Media

JANUARY 21, 2019

Would you rather listen to this blog instead of reading it? If you’re the leader of a product-first SaaS company, it can be easy to make the mistake of ignoring marketing and believing that it isn’t necessary for the success of your organization. That is, until revenue plateaus and marketing is brought in to boost performance.

Paid Search Agency 73

Paid Search Agency Case Study Case Studies Product 73

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. But case studies are also a lot more labor-intensive than most other forms of written content. Related: – 5 Top Tips to Getting Guest Published. Choose Strategically.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

EveryoneSocial

APRIL 8, 2020

By now, if you are familiar with our content on EveryoneSocial, you’ll know we are a big proponent of activating employees on behalf of their organizations. . Let’s be real though, not every employee is a social media or content expert — but that doesn’t mean they do not have important things to say or share. . Company Content.

Social Media 107

Social Media Media Paid Search Agency Case Study 107

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. Storytelling is the holy grail for content marketers. They separate writers from mere marketers.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Vidyard

NOVEMBER 5, 2020

Video is a flexible, powerful, and durable way to keep up—and not that much effort. To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume. Contents 1. Send Follow-Up Video After an Interview 4.2

Video Marketing 65

Video Marketing Case Studies Case Study Terms and Conditions 65

Brandpoint

OCTOBER 2, 2019

She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies. Your session at the 2019 Social Media Strategies Summit is a subject that definitely resonates with many B2B marketers. ” What an origin story! .”

Research 107

Research Ad Building Storytelling Content 107

ClearVoice

MARCH 19, 2021

Newfangled formats range from more traditional articles/blog post layouts to more innovative takes a la ClearVoice’s “Aspire. format — which reimagines the old, stale and passionless “challenges, solutions, results” model marketers have used for decades. 5 do’s for producing customer stories.

Marketing Budget 52

Marketing Budget Storytelling Advertising Agencies Peer-to-peer 52

EveryoneSocial

NOVEMBER 9, 2020

That’s where recruitment marketing comes in. . Recruitment Marketing Benefits. Recruitment marketing includes various communications that your company will utilize to engage potential hires. What are all the benefits of recruitment marketing? Recruitment Marketing Statistics. Aspiration Marketing ) 30.9%

Tips 98

Tips Paid Search Agency Advertising Agencies Word of Mouth 98

Content Marketing Institute

JANUARY 19, 2018

I didn’t realize my talk-in-a-low-whisper voice was useful until I started doing interviews for market research and editorial. And I was asked to do more interviews … and the process repeated itself until I found that I liked it. HANDPICKED RELATED CONTENT: How the World’s Best Journalists Bring Interviews to Life.

Skype 93

Skype Peer-to-peer Planning Tips 93

ClearVoice

APRIL 23, 2019

So you want to break out of the ranks of “freelance writer” or “digital media” and find some higher-paying work in content marketing? The catch is, you’ll need to learn to think like a marketer (or content strategist, or social media manager) to get those gigs. Case study.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Adobe Experience Cloud Blog

MARCH 14, 2017

Author: Cameron Jahn Live video has tremendous power to bring people together. From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. Content Creation. Content Promotion.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Adobe Experience Cloud Blog

MARCH 7, 2018

At the Oscars on Sunday, March 4, Frances McDormand ended her speech with two powerful words: inclusion rider (take a second to Google it if you haven’t yet.) I still had a super cool pink Barbie car, but in my mind, Barbie was on her way to work and then home to study. Don’t get me wrong.

Thought Leadership 134

Thought Leadership Marketo Top of Funnel Case Studies 134

Sprout Social

OCTOBER 25, 2022

That is the power of brand awareness. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. There’s no one correct answer to that question. triplewhale.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

ClearVoice

JULY 16, 2019

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. This may seem like a casual request to you, but it’s not casual to the 5 or 10 or 50 people you’re asking. We will need six new pieces of feature content for each.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. “For Every $1 You Spend on Email Marketing ??,

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Televerde

FEBRUARY 6, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Our Executive Leadership Team is happy to answer your questions in our all-new #AskTeleverde series. Stumped by a sales or marketing situation? Case studies will be a huge help, but make sure you find ones that are in a similar industry to you.

B2B Thought Leadership 52

B2B Thought Leadership Case Studies Case Study Thought Leadership 52