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The power of a niche: How Monica Lent built a thriving paid community for developers

ConvertKit

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. Image via Monica Lent. She built Blogging for Devs —a niche newsletter and a thriving paid online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Her travel blog’s income crashed to zero.

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Google Quality Rater Guidelines, E-A-T, and Your SEO Strategy

EMagine B2B Blog

Staying on top of what is important in the eyes of the search engines is key, although not always easy. In this blog post I will cover: What are Google Quality Raters’? They use many different metrics to determine if a change/tweaks to the algorithm should be made. Understanding Google’s Quality Rater Guidelines. What is E-A-T?

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The Top 12 SEO Tools of 2018

Hubspot

Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. 12 SEO Monitoring and Keyword Tools for 2018. Perhaps the best way to understand the way Google sees your site is to ask Google. Cost: Free.

SEO 101
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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

Here are just a few ways these campaigns will help your business: Grow Your Email List : Attract new subscribers with FAST results. In fact, exit-intent popups helped increase Ryan Robison’s email subscribers 500%. Looking for ways to dramatically increase conversions on your site? What Is Exit-Intent®? And so much more.

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57 Things You Can Do Right Now to Improve Your Website

Online Marketing Institute

I asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Check to see if your site is easy to see via the iPhone or iPad. If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

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Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

Once you’ve installed pixel, you can create retargeted ads for people who have visited a specific blog post or product page. Once you’ve installed pixel, you can create retargeted ads for people who have visited a specific blog post or product page. Gorgeous, on-brand images and lively language? Leads coming through? What comes next?