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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

Tuesdays and Wednesdays are the best days to send emails. Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. However, there are best practices to consider that do not require extensive testing and segmentation.

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Blog: Goodbye Open Rates, Hello Link Tracking

Conversica

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Open Rates Are Dying: What’s Happening Now? Engagement Rates, Not Open Rates, Are the Way of the Future.

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Cold Email Copywriting Best Practices

PureB2B

We are going to show you the cold email copy best practices that will provide value to your prospects and increase your response rate. Subject lines that feel unique (tailored to the recipient), or have a sense of urgency (agitate a pain point) have a 22% higher open rate than emails that don’t.

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10 Sales Email Templates With 60% or Higher Open Rates

Hubspot

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e.,

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How Terminus Boosted Sales Response Rates by 3x with Video

Vidyard

We closely monitor and track our work and within just a few months of incorporating video, we found that we were seeing in our outreach emails (using video as a first touchpoint vs. a traditional approach): 40% higher open rate. 37% higher click rate. 216% higher response rate (more than TRIPLE the reply rate!!).

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7 Email Marketing Best Practices to Boost Newsletter Engagement

Roketto

Continue reading to learn some key email marketing best practices. Email marketing best practices for a subject line include asking a question, being specific, creating a sense of urgency, short and sweet and lower cases. If you are able to personalize the subject line, that can help increase the open rate by 22.2%.

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3 Email Subject Line Best Practices to Implement Today

Delivra

This quest for the best subject lines is worth it, as it’s the part of your email most conducive to open rates – perhaps followed closely by your overall reputation as a sender. We’ll cover three of the core ideas behind writing the best email subject line. Studies have shown it makes open rates tank.