Valasys

OCTOBER 10, 2019

Brands need to define & measure their Social Media KPIs (Key Performance Indicators) to figure the performance of their social media campaigns. Marketers can optimize their Social Media KPIs once they define & quantify them aptly to conclude the data points measured.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

JUNE 26, 2019

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Allocadia

MAY 3, 2019

are using Allocadia Connect, the integration framework of Allocadia’s Run Marketing Platform, to improve the way they run marketing by connecting their plans, investments and results, allowing them to measure and improve marketing performance. This made any kind of benchmarking or comparison across marketing groups impossible.

Lead Scoring 45

Lead Scoring Lead Ranking ROMI Budget Programs 45

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. It’s never too late to implement #content measurement techniques to know what works, says @joderama.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Valasys

SEPTEMBER 19, 2019

This is where defining & measuring the Social Media KPIs becomes paramount. In the previous 3 parts of the blogs created on Social Media KPIs , we discussed the vitality of defining & measuring the impactful Social KPIs for 2019 for the platforms such as Facebook, Twitter & Instagram.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

OCTOBER 14, 2019

Defining & Measuring Social KPIs holds the key to optimize social media strategies. Brands can scrutinize their social endeavors & can also look to tap into the unconventional social media channels that hold the potential for bolstering their businesses’ ROI. These include Mention, Reputology, The Brand Grader & SimilarWeb.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. There are several ways to build & measure engagement on Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 12, 2019

Measuring & test-running the ABM-campaigns are the essential pre-requisites to optimize them. . It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI). Assimilate the intent Data for Targeting : .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Hubspot

JULY 27, 2011

What to measure? How to measure? Marketing attributed revenue, ROMI - what is the actual dollar value, in revenue that marketing has contributed? If you are just starting off with marketing automation, it’s critically important to know where you are right now, make sure you benchmark everything. Absolutely not.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Webinar Metrics 28

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.”

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Marketing Insider Group

JANUARY 26, 2021

Step 1: Analyze and Benchmark Past Marketing Results. Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t. Here’s where the fun starts.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Valasys

AUGUST 19, 2019

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. However, marketers should be wary of using too much keyword stuffing in their content strategies as it is a retrogressive SEO practice.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 9, 2019

Comparing KPIs across several social channels after benchmarking the competitors online for their social endeavors, also aids in improving the rankings on the SERPs. Explicit decisions are evident & can be predicted while measuring & interpreting the implicit signals can be a real challenge.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). It can be used to track social media campaigns, referral traffic & conversions to measure engagement & lead generation.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

OCTOBER 3, 2019

Along with the in-built analytics sections for the popular social media platforms, companies also do extensive research to define and measure the Social Media KPIs as parts of their marketing strategies. Pinterest ads allow marketers to meet their marketing goals & hence marketers need to define & measure their Pinterest KPIs.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Allocadia

APRIL 23, 2019

There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. In this post, I’ll dive deeper into some of the most common traps I’ve seen marketers fall into when thinking about marketing ROI measurement. #1: ROI measurement is one of them. ROI by channel.

ROI 40

ROI Marketing Attribution Work Management Marketing Management 40

Valasys

AUGUST 6, 2019

Furthermore, competition is fierce & competitive benchmarking makes one realize that one might not have mastered all the skills required for survival in the master place. Isn’t B2B marketing tough? Well, it is. And that’s all about it. The above tips can be put to use straight away.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. Measure and optimize. Email rock stars measure returns on marketing investment, not just opens and clicks, says @bestofjess.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Allocadia

JANUARY 4, 2018

There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. In this post, I’ll dive deeper into some of the most common traps I’ve seen marketers fall into when thinking about marketing ROI measurement. #1: ROI by channel.

ROI 45

ROI Work Management Marketing Attribution Marketing Management 45

Valasys

JULY 30, 2019

Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI). Let’s delve into the following most common practices for measuring display ads: a. Wrapping It Up.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

AUGUST 28, 2019

Quantification & precise measurement ensures that employing a well-integrated sales & marketing plan the brands can make intelligent & diligent data-driven decisions to achieve their core bottom-line endeavors such as optimized sales revenue, improved users’ experiences & a strong brand reputation.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

OCTOBER 29, 2019

When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49