KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Most B2B marketers (46%) are still experimenting with piloting, measuring, and refining their ABM approach.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

SEPTEMBER 13, 2022

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.” from last year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Conductor

MARCH 17, 2022

Proving ROI for SEO isn’t easy. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. What Are The Best Metrics To Measure Content Marketing ROI? How Can We Use These Metrics To Report On ROI?

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Atomic Reach

FEBRUARY 23, 2023

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. Does It Work? The results were decisive and dramatic.

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Vision Edge Marketing

JUNE 21, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI. We’re here warn you: Trying to measure Marketing ROI is a trap!

ROI 174

ROI Planning Class Work Management 174

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 123

ROI Brand Identity Branding Top of Funnel 123

KoMarketing Associates

SEPTEMBER 21, 2021

About 76% of businesses that used video said that it showed positive ROI in their marketing efforts, and 85% of marketers believe that video will play an important role in marketing in the coming years. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Porch Group Media

SEPTEMBER 6, 2022

Challenge #3: Measuring ROI. Michelle: What have been some of your challenges with measuring outcomes? Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget. First, you need to establish your benchmark.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. This is only a content summary.

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

PureB2B

MAY 2, 2022

But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. One of the biggest obstacles is the issue of measurability. How to Measure ROI from Intent Data.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? In the Seismic Annual Sales Enablement Benchmark Report (2021) , we found that the answer isn’t always easy. Revenue is the best marker of ROI.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

Digilant

JANUARY 12, 2023

This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. It is reported that at least 2.5 For example: CTV measures household views rather than individual views. DOOH measures foot traffic rather than CTR.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report Contents 1.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Reach and impressions Tracking reach and impressions in influencer marketing is one of the simplest ways to measure brand awareness.

Paid Content 99

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 99

Tiecas

APRIL 5, 2024

Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. Source ) Why is that? Why Document Your Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Vision6

APRIL 4, 2023

With the right strategy, you can achieve a high return on investment (ROI). Measurable results: With the help of email marketing software, you can track the success of your campaigns with metrics such as open rates, click-through rates, and conversion rates. Source: Really Good Emails 7.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. ROI roundup: Are influencers giving us the mileage we need across all platforms?

Sales Management 90

Sales Management ROI Planning Work Management 90

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. It’s an often reported statistic that acquiring a new customer costs five times as much as retaining an existing one. Guest post by Mehdi Hussen. Modern consumers are demanding. Personalization can help.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Marketing Insider Group

JUNE 7, 2021

By optimizing your efforts over time, you can boost sales and ROI for your business. This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients. The average ROI is 7x! The average ROI for social media ads is 0.86.

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Conductor

DECEMBER 2, 2021

As marketers, we identify insights, make content and optimizations, and measure the impact. The faster we cycle, the more impact we generate – resulting in better content, more optimizations, better reporting, and higher ROI. Advanced Year-Over-Year Performance Reporting. The Organic Marketing workflow is a cycle.

Efficiency 116

Efficiency Features SEO Lead Scoring 116

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. Click the image below to get the full report , and read on for highlights from the third edition of the B2B Influencer Marketing Report from TopRank Marketing.

Marketing Report 105

Marketing Report B2B Marketing Advertising Agencies B2B 105

KoMarketing Associates

JANUARY 4, 2019

Chief Marketer and Oracle recently teamed up to publish “The Modern Marketer Benchmark Survey” and found that nearly two-thirds (64 percent) of marketers are leveraging content marketing more than they were two years ago. B2B Marketers and the Investment in Content Marketing.

Content Marketing 144

Content Marketing Advertising Benchmark Content Custom Publishing 144

Content Standard

SEPTEMBER 14, 2018

Although it’s important to tap into your imagination and fully engage your creativity when crafting content, a far more analytical skill set comes into play when it’s time to evaluate the ROI of all your team’s hard work. Manage Your Metrics to Achieve Content Marketing ROI. Image attribution: Chris Liverani.

ROI 86

ROI Content Marketing Budget Programs Work Management 86

SmartBug Media

NOVEMBER 29, 2021

Looking for a way to formally measure the success of your marketing efforts? You need real, measurable data to determine what you are doing well and which areas need improvement. Here are the marketing success metrics you should be tracking and measuring up against. Lead Generation Rate. Cost Per Lead. Customer Acquisition Cost.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Navigate the Channel

JULY 18, 2023

A recent DMA report found that people are increasingly selective about which brands they choose to connect with, even though they are happy to engage with brands they trust. The report revealed several interesting findings: Subscription Preferences 61% of respondents subscribe to e-mails from 10 or fewer brands.

Product 65

Product Ad Building CTR Allocation 65

Martech

OCTOBER 26, 2022

Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that measuring impact is a top operational weakness, followed by resourcing talent and alignment to goals and strategies. Lack of benchmark data.

Marketing Qualified Leads 93

Marketing Qualified Leads MQL Top of Funnel Advertising Benchmark 93

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? You don’t want to measure just any metrics. You want to measure the right metrics. Which will tank your ROI. And your boss’ boss.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? You don’t want to measure just any metrics. You want to measure the right metrics. Which will tank your ROI. And your boss’ boss.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. Optimizing ideas and proving ROI. But now I wondered: were our customers secret SEO wizards?

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. Find out how other business units currently measure success so you can be sure everyone is working toward the same goals.

Communities 100

Communities ROI Customer Satisfaction B2B 100

Sprout Social

APRIL 5, 2022

It lets you measure the results of your campaign and understand how well your investment is paying off. You can also use these insights to increase the reach, engagement and ROI of your next video. In this post we’ll give you a breakdown of the most important metrics you should measure for your brand. Video views.

Advertising Benchmark 131

Advertising Benchmark Facebook Video Marketing Cost Per Click 131

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

Marketing Report 100

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 100

Convert

OCTOBER 28, 2020

But all these may not impress the C-suite in your company , who want tangible figures that show the ROI of your A/B testing program. Calculating the ROI of Your A/B Testing Program. Using revenue, you can calculate the ROI of your A/B testing program. Using revenue, you can calculate the ROI of your A/B testing program.

ROI 74

ROI Budget Programs Forecasting Advertising Funnels 74

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? However, a better measure of each platform is how people use them in relation to their online buying habits. Across most industries, the acceptable benchmark for email bounce rate is 2%. Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111