KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. As a part of their multi-channel strategy, many marketers find success with digital advertising, especially PPC.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

accelerate agency

FEBRUARY 14, 2023

We will go through: What is a typical marketing budget percentage? How much do SaaS companies spend on marketing? Does spending more on marketing equal more success? There was a sizable drop in spending in 2021 when, according to a Gartner study, the average plummeted to a record low of 6.4%

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

We will go through: What is a typical marketing budget percentage? How much do SaaS companies spend on marketing? Does spending more on marketing equal more success? There was a sizable drop in spending in 2021 when, according to a Gartner study, the average plummeted to a record low of 6.4%

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Savanta

JULY 23, 2011

Have you ever wondered how other B2B marketers spend their digital marketing budgets? I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance.

Advertising Benchmark 120

Advertising Benchmark Activities Peer-to-peer Budget Programs 120

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Five Benchmarks. In other words, is a good benchmark for the big guys.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. 2) Where marketers are spending their budget.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. CLV helps calculate the expected spends and individualized value of each customer; whereas CP is the analysis of just the past spends and does not attempt to predict future spends. Appropriate spends & higher ROI. What is Customer Lifetime Value (CLV)? Definition.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

accelerate agency

JANUARY 10, 2022

To help you navigate to the parts that interest you most, here’s a quick roundup of what we’ll cover: What is a typical marketing budget percentage? How much do SaaS companies spend on marketing? Does spending more on marketing equal more success? SaaS marketing budgets: how the big players do it.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Advertising Benchmark 52

Animalz blog

FEBRUARY 25, 2024

Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing. Determine channel benchmarks.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

SmartBug Media

NOVEMBER 29, 2021

It can allow you to identify areas in which you should keep spending or areas where it might be wiser to invest differently moving forward. Return on Marketing Investment. Return on marketing investment is measured by taking the total amount of revenue generated divided by the total amount invested in marketing in that given time.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

KoMarketing Associates

DECEMBER 10, 2019

About 41% stated that they expect to see an increase in budget as they look to reach their primary goals. With their budgets, most B2B marketers (56%) expect to allocate their marketing spend toward digital marketing. Turning to Content Marketing for Success.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

Martech

FEBRUARY 28, 2024

Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience.

Lead Gen 136

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 136

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. In fact, 100% of High Growth Firms plan to increase spending on talent.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We spend our time getting informed and also looking to be entertained. The first challenge we have to overcome is the belief that marketing is just about creating ads.

ROI 315

ROI Content Marketing Digital Asset Management Business 315

The Point

APRIL 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. 10 Things to Do When Marketing Spend is On Hold Click To Tweet. Assess social media strategy. Is your organic social media working hard enough?

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Digilant

JANUARY 12, 2023

Consumers spend more time online than ever before, and new digital channels are constantly emerging to reach them better. This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. Consider benchmarks and goals.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

ViewPoint

MAY 20, 2016

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In this segment, organizations spend 25 to 40 percent of revenue on marketing.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

Martech

JULY 27, 2022

A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. It helps marketers allocate future spend and bring it in line with business goals. How flexible is the system?

Enterprise Management 92

Enterprise Management Marketing Management Allocation Paid Search Agency 92

Content Standard

JUNE 12, 2017

When it comes to budget conversations, the essential question to answer is: “Was this spending justified?” ” The two primary ways to address this are to demonstrate the value of your team’s work through ROI, and to put budgetary demands into the context of ongoing marketing spending trends.

Marketing Budget 47

Marketing Budget Spending Trends Allocation 47

SmartBug Media

OCTOBER 1, 2020

Cumulative budget: The total budget summed up across all marketing channels. Cumulative spend: The total budget expended across all marketing channels. 5 Way to Use Marketing Budget KPIs to Guide Decision-Making. As a marketer, we only have so many dollars to spend and hours in a day.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

SmartBug Media

NOVEMBER 2, 2020

In a tough year, many senior living organizations have had to reset revenue goals, cut back on marketing spend, and take other drastic measures to counter the effects of COVID-19. But how much is each opportunity and move-in costing in marketing spend? Benchmark your own metrics. Same for cost per move-in.

Cost 77

Cost Cost per Acquisition Lead Ranking Allocation 77

Martech

MARCH 21, 2024

AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. Determine your benchmarks for ROI. AI can refine attribution models, making it simpler to connect marketing spend with outcomes. Sales and marketing alignment. ROI measurement.

Marketing AI 100

Marketing AI Contingency Planning Work Management Digital Transformation 100

KoMarketing Associates

SEPTEMBER 22, 2021

From the Sagefrog Report: The top three areas of marketing spend this year have been website development (51%), digital marketing (44%), and content marketing (33%). 2021 B2B Content Marketing Benchmarks, Budgets, and Trends.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Sword and the Script | B2B

JULY 18, 2023

I should note that while most are explicitly relevant to B2B marketing , a few are not, yet I felt they had a certain level of applicability to B2B and so I have chosen to include them. Increased marketing spend in uncertainty drives profit. Upping marketing spend during disruptive periods can drive profits, says Gartner.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

SmartBug Media

FEBRUARY 25, 2021

To name a few: Lack of visibility into marketing attribution and understanding which channels are right for their organization. Lack of historic data to properly set benchmarks and KPIs. Lack of technology to align marketing and sales efforts. Lack of time to be proactive rather than reactive with marketing.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

The Marketing Blender

OCTOBER 1, 2022

Before you can determine where to allocate your marketing budget, it’s important to nail down a few items – your marketing goals, your target audience, and your competitors’ spend. The first step in creating a marketing budget template is to know your goals. Know Your Competitors’ Marketing Spend .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Salesforce Marketing Cloud

APRIL 21, 2022

However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable. This has caused marketers to shift their strategies. This ensures marketers spend less time on data prep.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

6sense

NOVEMBER 9, 2021

Agile Marketing Fundamentals Certificate. Insight’s SaaS Marketing Spend Benchmarks. Harvard Business Review: In a Downturn, Provoke Your Customers. Ultimate Guide to Video for Sales by Impact. The post External Resource Links (Podcasts, Articles, and More) appeared first on 6sense.

Resources 48

Resources CMO Advertising Benchmark Mobile Marketing 48

Martech

MARCH 4, 2022

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. What CPA really does is measure the efficiency of the marketing campaign, Brenner said. How much did you spend finding them? How many customers did you find?

Cost per Acquisition 104

Cost per Acquisition Top of Funnel Cost CPA 104

illumin

MAY 9, 2024

Identify high-value marketing channels Because it helps you understand better what resonates with your customers, you are able to better manage your marketing spending and budget. Brand lift metrics can reveal which marketing channels bring in the most traffic and value from consumers.

Advertisements 52

Advertisements Advertising Branding Brand Identity 52

Hubspot

JUNE 15, 2020

First, I'll begin with a few general stats that highlight why you need to embrace email marketing in the first place. General Email Marketing Stats to Know in 2020. Email Marketing Tactics and Spending. Email Metrics and Benchmarks. 73% of companies rank email as an "excellent" marketing channel for ROI.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Allocadia

APRIL 3, 2019

VMware’s marketing employees are spread across the world, with multiple teams across different geographies. Tracking budget and spend in many different spreadsheets meant important data was invisible to leaders. Marketing leaders were tasked with creating a high-level report on global marketing spend.

Resource Management 52

Resource Management Work Management Marketing Budget Creation Marketing Budget 52

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Content Standard

AUGUST 24, 2021

Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 While I haven’t seen what I would consider definitive benchmarks for opt-out vs. opt-in conversions, there is evidence that properly managing opt-in requirements also places a greater financial burden on businesses.). billion in 2020.

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126