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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

For instance, when a brand new company or startup is first introducing themselves to the world, it’s not realistic that one simple tagline will adequately explain what they’re all about. You should also use shorter copy when the platform or medium you’re dealing with requires it. When Should Long Copy Be Used?

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Marketing with Video Content in the Digital Age [Interview]

KoMarketing Associates

Just look at the market five years ago and how much of a shift we’ve seen from older formats, such as banner ads.”. Eighty-four percent of respondents said video is the most effective medium to get a client’s brand message across. Only 3 percent of respondents said they found the medium ineffective. We would definitely say that.

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Shifting from an Interruption to Permission Marketing Model

PureB2B

Godin’s book, Permission Marketing: Turning Strangers into Friends, and Friends into Customers , espoused this new marketing medium as an alternative to the time-honored and frankly annoying practice of having whatever you’re watching, reading, or browsing be continually interrupted by sales pitches. It’s that simple.

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Coupons and Offers Slowly Shifting to Digital: Notes from LEADS Marketing Conference

Customer Experience Matrix

In a traditionally a paper-based medium, Groupon (and its controversial IPO) have stimulated the question of whether digital couponing can take hold, and in what form. We saw some innovative “mash-ups” of Groupon with brands, and broader retailer FSIs with banners. Here’s his report. No shortage of innovation and trials!

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Ultimate Guide to Hero Images [Best Practices + Examples]

Hubspot

Banner hero images aren't the same as full-screen images, and every image has to scale to fit the space. Full-Screen and Banner Image Dimensions. For a banner hero image, the ideal size is 1600 x 500 pixels. Like all creative mediums, hero images are influenced by trends. Hero Image Dimensions. Hero Image Examples.

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Top 25 Tweetable Moments From An Unconference #WPPStream 2012

Marketing Insider Group

The attendees were an eclectic mix of folks from the worlds of technology, startup, publisher, agency, brand, design and more. Banners are dead #wppstream. RT @ mbassik RT @ g24khamr : “Twitter is a PR medium, not an advertising medium” – Sir Martin Sorrell #wppstream. All smart as can be. justincooke.

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Best Ways to Maximize Your LinkedIn Company Page This Year

EveryoneSocial

If you aren’t a Fortune 500 company or a unicorn startup, growing your LinkedIn company page following and social engagement can be tough. Besides posting content regularly, the real tip here is mixing up the medium and not being afraid to test new ideas. Like profile banners, CTA, headline, “Life” section, jobs, etc.