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A Non-Writer’s Guide to Case Studies

nDash

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. We were a very lean, remote digital marketing team, and therefore lacked the bandwidth to allocate resources to link building.

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Leveraging a Content Marketing Agency for Personalization at Scale

ClearVoice

But often, internal teams lack the personnel, bandwidth, and/or expertise to harness such information. Case Study: Successful Personalization at Scale Many brands have mastered the art of personalization through the help of content marketing agencies. You may recall a time when Bitmoji’s were all the hype.

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The rise of generative AI:  A marketer’s guide to textual and visual AI content

Martech

for marketing case studies featuring AI technology would only produce results prior to September 2021. ChatGPT 4 can be enhanced to include web data after that date, making an ask on recent case studies much more valuable. For example, asking ChatGPT 3.5 and Lately.ai.

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Industrial Content Creation for Scalable Manufacturing Content Marketing Needs GenAI + Human Expertise

Tiecas

GenAI can drastically accelerate your industrial content creation processes, from sparking new ideas to streamlining research and supplementing limited in-house bandwidth. Case studies: GenAI can summarize raw technical data, but human writers are needed to create the compelling narrative and highlight ROI.

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The complete guide to create your employee advocacy content strategy

Sprout Social

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. Case studies. As the writers and editors behind blogs, videos, case studies and more, they can efficiently draft prepackaged social copy to accompany each curated post. Social media posts.

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B2B Content Marketing Activities You Should Be Doing Now

BOP Design

Crafting educational thought leadership blog posts regularly (ideally 1 – 2 posts per month, more if you have the bandwidth) is an essential B2B content marketing activity. These types of content pieces can be grouped into a broad category that includes white papers, e-books, guides, case studies, use cases, industry studies, etc.