Webbiquity

FEBRUARY 21, 2023

As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. billion in 2016 to $16.4 billion in 2022.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

B2B Marketing Directions

DECEMBER 18, 2016

In the 2017 edition of the content marketing survey by the Content Marketing Institute and MarketingProfs , 70% of B2B respondents, and 73% of B2C respondents said they expect to create more content in 2017 than they did in 2016.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

InsightSquared

SEPTEMBER 11, 2019

It can take some trial and error to determine which attribution model is the right one for your company, and while we can’t give you one magic attribution model in this article, at the very least we can offer a few recommendations based on how you go to market. B2C Marketing. B2C marketing needs to reflect this fast-paced sale.

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

B2B Marketing Directions

MARCH 1, 2015

The Salesforce.com survey included a nice balance of B2B and B2C participants. Fifty-six percent of the respondents were from B2C companies, and 44% were affiliated with B2B enterprises. The survey found significant similarities in the viewpoints of B2B and B2C marketers, but the results also revealed a few interesting differences.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

Marketing Insider Group

AUGUST 9, 2017

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group.

Marketing Budget Creation 208

Marketing Budget Creation Marketing Budget Planning Marketing & Strategy 208

Adobe Experience Cloud Blog

MARCH 23, 2015

Author: Mike Moeller We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing. Here’s a look at how consumer marketers see the future of marketing: 1) Consumer Marketers Will Feel the Pressure to Impact Revenue.

Marketo 48

Marketo Thought Leadership Mobile Advertising Marketing & Strategy 48

InsightSquared

SEPTEMBER 11, 2019

It can take some trial and error to determine which attribution model is the right one for your company, and while we can’t give you one magic attribution model in this article, at the very least we can offer a few recommendations based on how you go to market. B2C Marketing. B2C marketing needs to reflect this fast-paced sale.

Marketing Attribution 149

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 149

Martech

SEPTEMBER 9, 2022

B2B martech spending will reach $6.6 Spending increases by B2B firms will outpace increases by B2C companies. Read next: Worldwide spend on marketing to hit $4.7 Martech spending is still ahead of spending on marketing overall. Marketing budgets have climbed to 9.5% in 2021.

Spending 112

Spending Emarketing Gartner Comparison 112

Martech

JULY 25, 2022

They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Though it’s been a perennial issue for CMOs, the pressure to justify their budgets to C-suite colleagues has never been more intense.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Guest post by Eleanor Hecks. Image credit: Amjith S on Unsplash.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

B2B Marketing Directions

OCTOBER 3, 2021

It provides response data by four primary economic sectors (B2B product companies, B2B services companies, B2C product companies and B2C services companies), fifteen industry sectors, company size and volume of internet sales. The CMO Survey provides a more direct measure of changes in marketing spending.

CMO 96

CMO Customer Surveys B2B Allocation 96

B2B Marketing Directions

APRIL 9, 2023

Firm and Industry Breakout Report" - This report provides response data by four economic sectors (B2B product companies, B2B services companies, B2C product companies, and B2C services companies), 15 industry verticals, company size, and volume of internet sales. In the September 2022 survey, only 14.7%

CMO 52

CMO Customer Surveys Research B2B 52

Litmus

AUGUST 14, 2023

On average, marketers spend over two weeks on each email and manage multiple versions. The need to build, design, and test before it was “Safe to Send” became (and still is) core to effective email and multi-channel marketing.

Email Marketing 78

Email Marketing Work Management Planning Marketing Management 78

B2B Marketing Directions

SEPTEMBER 18, 2022

Firm and Industry Breakout Report" - This report provides response data by four primary industry sectors (B2B product companies, B2B services companies, B2C product companies and B2C services companies), company size, and volume of internet sales. This report is quite lengthy, but it provides the most detailed view of the survey data.

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

MAY 14, 2022

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) of their budget to digital marketing. B2B marketers expect their investment in digital marketing to continue growing.

CMO 52

CMO Customer Surveys Research B2B 52

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent pointing to increasing attendance, 15.8 is expected to expand some 3.5

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

B2B Marketing Directions

MARCH 14, 2021

marketing leaders regarding the overall economic environment and major marketing trends. In addition to top-level results, survey findings are reported by four economic sectors - B2B product companies, B2B services companies, B2C product companies, and B2C services companies. in the twelve months following the survey.

CMO 52

CMO Customer Surveys B2B B2B Marketing 52

B2B Marketing Directions

OCTOBER 10, 2021

The "Part 1" post discussed the economic outlook of B2B marketers and the state of marketing spending in B2B companies. In this post, I'll discuss what The CMO Survey reveals about the state of digital marketing in B2B companies.

Digital Transformation 52

Digital Transformation CMO Customer Surveys B2B 52

B2B Marketing Directions

AUGUST 15, 2021

Gartner found that the mean percentage of total company revenue allocated to marketing in 2021 is 6.4%, down from an average of 11% in 2020. The mean percentage of revenue allocated to marketing in 2021 is about the same in both B2B and B2C companies.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

PureB2B

JANUARY 3, 2022

Rising Costs, Increased Spend. If your sales and marketing spend seems to be increasing by the day, that’s not a good sign, especially if there’s no ROI to justify it. If your lead generation efforts seem to be putting a dent into your sales and marketing spend, it might be time to find a better lead gen plan (or partner!).

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Engagio

NOVEMBER 16, 2023

Now more than ever, getting hyper-targeted using ABM / ABX as your go-to-market (GTM) approach is critical. One of the primary benefits of an account-based approach is better alignment between your sales and marketing teams. That’s one of the reasons we like to use the term ABX rather than ABM — it’s broader and more inclusive.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Hubspot

DECEMBER 7, 2023

Q4 is generally the biggest sales quarter of the year due to two major factors: buyer behavior and budgets. Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. Budget management: In many companies, if business leaders don’t spend their budget, they may lose it altogether.

Urgency Marketing 81

Urgency Marketing Tips Work Management Marketing Management 81

Biznology

FEBRUARY 22, 2019

However, with the emergence of digital marketing, all types of businesses have figured out how to use it to help their businesses succeed. If you’re seeking the best way to grow your business, check out these five reasons why you should consider digital marketing. Spend less money.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

Huptech Web

DECEMBER 14, 2023

billion users by 2027 (Forbes) 76% of social media users have purchased something they saw on social media The United States remains the largest social media ad market globally (Statistica) 94% of marketers use Facebook. is expected to reach $8.2

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Sana Commerce

MAY 17, 2023

For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. In fact, in 2022, the global estimated spend on paid advertising hit $441 billion dollars. Or because you can’t “target” buyers in B2B the same way you can consumers (B2C).

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

The Lead Agency

JUNE 6, 2019

Does Social Media Have a Place in B2B Marketing? Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix?

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Convince & Convert

DECEMBER 12, 2014

Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. Not only are marketing budgets expected to increase by over 10% in 2015 , but they also account for 10.2% With this increase in marketing spending comes an increase in the importance of customer experience.

Automation 136

Automation Gartner Skype Marketing Budget Creation 136

KoMarketing Associates

AUGUST 3, 2017

That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. For example, differences are reflected in marketing spend. Below are some of these differences and how they can impact your marketing strategy. Target Audience. Language Used.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Lattice

FEBRUARY 24, 2016

While B2C had its “1:1 personalization movement,” B2B marketers have predictive analytics – a capability that enables them to targeting the right accounts, and all buyers within those accounts, using highly personalized messages at the right time via the right channel. Predictive analytics changes all that.

Account Based Marketing 100

Account Based Marketing ABM Top of Funnel Verticals 100

B2B Marketing Directions

SEPTEMBER 15, 2019

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The latest results are based on responses from 341 marketing leaders at U.S. B2B and B2C companies. in the August 2018 survey.

CMO 49

CMO Customer Surveys Allocation B2B 49

B2B Marketing Directions

MARCH 17, 2019

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The latest results are based on responses from 323 marketing leaders at U.S. B2B and B2C companies. As this table shows, only 35.4%

CMO 53

CMO Marketing AI Customer Surveys B2B 53

Webbiquity

FEBRUARY 2, 2016

Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Social ad spending has doubled over the past two years. By 2019 mobile advertising will represent 72% of all US digital ad spending. 2 Digital Marketing Measurement Stats. MediaPost ). The CMO Survey ).

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

B2B Marketing Directions

OCTOBER 17, 2021

In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have made on the digital transformation of marketing. The CMO Survey is a semi-annual survey of senior marketing leaders with for-profit U.S. You can find the two previous posts here and here.

CMO 52

CMO Customer Surveys B2B Paper 52

Webbiquity

AUGUST 2, 2018

To answer this, we’re going back to Marketing 101 and calculating your service obtainable market , or SOM. For most B2B companies, your SOM is going to be relatively small compared to the total addressable market, or TAM, especially in relation to B2C companies. Social media marketers spend, on average, 2.5

Social Media 143

Social Media Media Marketing Management Allocation 143

Envy

NOVEMBER 12, 2018

Whether you’re outsourcing all your marketing needs or just a few specific campaigns, you’ll want to make sure that the price is right – or even fairly close to right. According to WebStrategies Inc “ Marketing spending as a percentage of revenue tends to fluctuate, but generally hovers between 6.5% Agency Pricing Models.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Ad Agencies Planning 91

B2B Marketing Directions

FEBRUARY 19, 2017

Target Marketing magazine recently published the findings of its annual "Media Usage Survey," which was designed to identify marketing spending plans for 2017. The researchers suppressed participation by list services firms and creative services/advertising agencies so that all responses would be from marketers.

Paid Search Agency 49

Paid Search Agency Allocation Marketing Budget Creation Marketing Budget 49

Rev

JUNE 25, 2019

Proving ROI on your marketing spend is a tricky pickle. That this is a high-priority tactic for leading B2B marketers is a key indicator that the extra time and resources it requires is worth the effort. . Unlike B2C, B2B sales are vastly more complex, almost all of the time. Increase Brand Awareness .

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114