Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Set Aside Time Every Week. Marketing Automation: Marketo , Pardot , Act-On.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Engagio

FEBRUARY 14, 2024

Any vendor that doesn’t spend most of their time making sure their account identification is accurate will hurt your business. Don’t be fooled by the exaggerated claims other vendors might make regarding target account match tests. First, any vendor can artificially inflate the match rates if they put accuracy aside.

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. The Duplicate Content Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Activity from the company IP address is then tracked across a number of digital properties and sources, and subsequently paired with relevant topic tags. Risk Management with Vendors. At ZoomInfo, data is our passion.

Work Management 227

Work Management Marketing Management Intent Data Business 227

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. For B2B, Conversions Take Nurturing. Read more: Top B2B email design trends of 2021.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

BOP Design

NOVEMBER 6, 2020

For B2B companies, a social media plan that is focused, strategic, and humanizing helps to create a loyal brand following with existing clients and reach a new audience of prospects. In this blog post, we share a few simple tips for a B2B social media strategy that focuses on building connections. Be thoughtful. Be Responsive.

Social Media 95

Social Media Marketing Budget B2B Thought Leadership Peer-to-peer 95

PathFactory

JUNE 8, 2023

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. Partners will drive the revenue ecosystem for B2B companies. AI has changed the game for B2B buyers.

Forrester 52

Forrester Advertising Agencies Marketing Analytics Tools B2B 52

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” George also declared that B2B CMOs should lead the charge on generative AI.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Customer Experience Matrix

DECEMBER 16, 2018

It took some time for the vendors to realize that the database itself was ultimately more valuable than any one application, because the database was more central to their clients’ needs. But a more realistic explanation is that clients are always asking for new features and vendors are eager to oblige.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Content4Demand

SEPTEMBER 22, 2021

While the research findings provide interesting insights, they’re not much help in the real world when we’re trying to market to B2B buyers. Purchase decision-making research has discovered more and more effects on B2B buying decisions. If you sell products or services that have a long selling cycle and a high price tag—e.g.,

B2B Marketing 78

B2B Marketing B2B Churn Rate Marketing & Strategy 78

Customer Experience Matrix

OCTOBER 20, 2016

Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients. This excludes the predictive modeling vendors and customer success managers, as well as the big marketing clouds that list a CDP as one of many components. is an exception.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Inbox Insight

AUGUST 16, 2021

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Read on to discover how B2B marketing segmentation continues to evolve to deliver better results and return on investment. What does ‘good B2B marketing segmentation’ look like? Reading time: 3 minutes. Trouble in paradise.

Demand Generation 98

Demand Generation Ideal Customer Profiles Segmentation B2B Marketing 98

Engagio

FEBRUARY 25, 2021

Any vendor that doesn’t spend most of their time making sure their account identification is accurate will hurt your business. In fact, Demandbase is the only vendor that utilizes company-level web personalization front and center. We’ve never lost an account identification match test to another vendor.”. Accuracy is critical.

DemandBase 111

DemandBase Classified Ads Vendors Comparison 111

KoMarketing Associates

MARCH 3, 2014

These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Biznology

SEPTEMBER 8, 2020

Wright for help bringing me up to speed on how B2B marketers see the function today. Dan Cilley , founding member of the Sales Enablement Society , and co-founder of Vendor Neutral, also contributed. That’s how we define it in our Vendor Neutral Sales Technology Landscape. So I decided to ask Steven W. Thanks to them both.

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

MARCH 26, 2009

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. So I thought I'd take a little scan of the demand generation systems I've looked at to see how the vendors themselves had voted.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Martech

APRIL 4, 2023

In addition to everything you can do with the drive-bys, you can make predictions based on their unique browsing history, for example: Show content similar to the content they have already viewed (in the same category, by the same author, with the same tags or keywords, etc.) Keywords or tags. Here’s why. Categories.

Marketing Websites 107

Marketing Websites Content Marketing AI Tagging 107

LeadSloth

APRIL 29, 2009

Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In alphabetical order: ActiveConversion B2B Marketing Blog. Marketo Modern B2B Marketing Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

PathFactory

SEPTEMBER 15, 2021

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. The bad news is, “tried and true” B2B marketing methods aren’t up to the task. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

ANNUITAS

NOVEMBER 15, 2021

Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. “I In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). I will be floored if we ever go back to 50% travel.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Marketing Insider Group

MAY 18, 2021

If that’s any indication, your B2B buyers don’t trust branded content either. 36% of buyers say vendors have absolutely no influence on their final decision while 44% said vendors were only “somewhat” influential. Why should you expect B2Bs to prefer anything different? People Don’t Trust Brands but They Do Trust People.

Content Marketing 266

Content Marketing Planning Webinar Metrics Content 266

6sense

JANUARY 19, 2022

Savvy sellers know that these days, B2B customers demand personalized buying experiences now more than ever. In fact, 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications. PathFactory is an intelligent content platform for B2B marketers. Revenue teams are scrambling to catch up.

Personalization 62

Personalization Marketing Websites Marketing Management Webinar Metrics 62

Customer Experience Matrix

JULY 28, 2010

Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry. And the company will continue to stress its traditional message of ease of use – although at this point, most other demand generation vendors make a similar claim. First some background.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. With respect to third party platforms and vendors, do we pay your search platforms directly or do you run ad spend through an agency?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

NetLine

JULY 1, 2021

In this blog, we’ll explore what content syndication is and how it works, why content syndication is beneficial for B2B content Marketers, and three misconceptions that give the practice a bad name. The Benefits of Content Syndication for B2B Marketing. How B2B Marketers Use Content Syndication to Generate Leads.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Work Management 52

Customer Experience Matrix

FEBRUARY 7, 2016

I’ve seen a lot of attribution vendors recently. Quick searches for "attribution" on G2 Crowd and TrustRadius turned up lists of 29 and 17 vendors, respectively – neither including Brightfunnel or Claritix, incidentally. This question disqualified a few vendors that look only at online interactions.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Engagio

FEBRUARY 25, 2021

Any vendor that doesn’t spend most of their time making sure their account identification is accurate will hurt your business. In fact, Demandbase is the only vendor that utilizes company-level web personalization front and center. We’ve never lost an account identification match test to another vendor.”.

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. The evidence suggests they do.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

KoMarketing Associates

OCTOBER 5, 2017

Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Part of doing both B2B digital marketing and live events is to get your brand in front of more people. Even though Casper is a B2C brand, their SXSW presence offers a few lessons for B2B marketers.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

TrustRadius Marketing

DECEMBER 5, 2019

There are a handful of key differences between business-to-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include. Elements of B2B Selling. Because of this, B2B selling relies heavily on facts, social proof, peer reviews, and case study examples.

eCommerce 52

eCommerce Marketing Management Peer-to-peer B2B 52

KoMarketing Associates

JULY 11, 2013

Prospective buyers have greater access and ability through social media to research a B2B vendor. But once B2B buyers make a decision to purchase from a vendor, or get more information, they still need to contact that vendor in some manner. And the website is usually part of this process. Google Authorship.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 18, 2011

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. The original inspiration for the planned post was a set of three back-to-back conversations I had last Friday with one ABM vendor and two predictive analytics companies (none of which were Fliptop or LinkedIn).

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100