Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Prospecting is an early and critical stage in the sales process.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1. Try not to waste that.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 206

Research Paid Search Agency Companies Marketing Budget 206

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353

Pam Didner

JANUARY 12, 2022

I was glancing at Harvard Business Review during the holidays, and this article, Sensemaking for Sales (Jan-Feb edition, Page 122-129 by Brent Adamson), caught my attention given that I am always looking for ways to understand sales better from a marketing perspective. Happy New Year! Simplify the technical complexities for them.

Work Management 82

Work Management Marketing Management Curation Best Practices 82

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Webbiquity

FEBRUARY 17, 2022

Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. This post details six tactics that can boost your marketing and business success. At a minimum, that includes LinkedIn, Facebook, and Twitter. Web research can be helpful in finding inspiration, but don’t be a copycat.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. What is sales enablement, anyway? How-to videos. Case studies.

Paid Search Agency 111

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 111

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

markempa

MAY 30, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing. I wanted to talk with Mat and bring this vital information to B2B marketers. What motivated you or inspired you to do this research?

Linkedin 297

Linkedin Research Studies B2B 297

Binary Demand

JUNE 27, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving business landscape, generating high-quality leads is fundamental to any successful B2B venture. This is where effective B2B lead generation solutions come into play. ps2id id=’role-of-lgc’ target=”/]What is a B2B Lead Generation Company?

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Only B2B

MARCH 23, 2022

Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

MAY 30, 2018

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

Zoominfo

JUNE 11, 2021

If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Evaluate These Changes to the Sales Process. Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Rev

MAY 10, 2023

What ABM tactics should you use? And how do you use them in a way that stands out from all of your competitors using the same tactics? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Zoominfo

JUNE 11, 2021

If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Check out this cold-calling poll on ZoomInfo’s Twitter page.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 116

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Webbiquity

JANUARY 5, 2021

Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 111

B2B Marketing Search Marketing B2B Google 111

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is evolving rapidly. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. B2B marketers have sets of keywords they want to target in a SEO program.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

markempa

JUNE 13, 2017

So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. B2B marketing is going through a modernization to align better with how people buy. Now it’s time for sales.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Hubspot

APRIL 28, 2021

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. At the top of the funnel (TOFU) are fresh new leads who are just discovering your offerings. In the middle of the funnel (MOFU) are leads who are interested to learn more. Why is social media data important to B2B funnels?

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

The Marketing Blender

JUNE 5, 2024

Are your B2B lead generation efforts feeling a bit…underwhelming? For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. That’s where b2b demand generation comes in. Understand the B2B Demand Generation Landscape Yes, you need leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

NuSpark Consulting

JANUARY 26, 2017

For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. Twitter Best Practices for B2B Sales and Marketing.

Twitter 100

Twitter Planning Marketing Management Ideal Customer Profiles 100

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Justina Logozzo, Senior Marketing Manager, Website at Alation. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing. Affiliate sales support independent publishing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Does your team have the process down? What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? This slows the buying process.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

SalesIntel

MAY 27, 2022

Social selling is a concept hovering around social networks like Twitter, Instagram, and LinkedIn to find the right business-minded and ready-to-engage prospects for growth. . This tactic is more concentrated on the B2B sales team and prospects because it focuses on employee advocacy rather than the brand’s official social media. .

Sales Management 52

Sales Management B2B Sales Top of Funnel B2B 52

Oktopost

JUNE 2, 2022

Want to hear more from renowned B2B marketing leaders? She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Catch all episodes here.

Twitter 125

Twitter Product Planning Transparency 125

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. How large is the B2B market? An efficiency audit allows you to streamline processes and tap into the needs of your customers. How Do I Conduct an Efficiency Audit on My B2B Company? Guest post by Eleanor Hecks.

Efficiency 297

Efficiency Paid Search Agency Companies B2B 297

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 66

Twitter Optimization Tips Display 66