KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Here are a few findings from the research: Measuring Performance is Difficult.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Lead Magnet Examples for B2B Marketers.

Sales Qualified Leads 360

Sales Qualified Leads Lead Scoring Lead Ranking Leads 360

KoMarketing Associates

AUGUST 31, 2022

When B2B marketers think of a conversion, usually we’re thinking of the final purchase. That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . These include events like ad clicks, ad exposure, app removes, file download, and site search.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. The content designed to fuel a B2B SEO strategy must then suit this purpose.

Top of Funnel 135

Top of Funnel SEO Long Tail Marketing B2B 135

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. To get started, download the Checklist: Perfecting Your B2B Brand Identity.

B2B 360

B2B Paid Search Agency Guidelines Content 360

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Remarkable.

Ideal Customer Profiles 119

Ideal Customer Profiles Buy Marketing Automation Services Work Management 119

DivvyHQ

AUGUST 16, 2022

Data is the backbone of everything we do as content marketers. But you may not have the benefit of a large amount of content consumption data to guide and inform your content strategy and planning.

Planning 91

Planning Content B2B Marketing Report 91

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 140

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 140

The Lead Agency

MARCH 17, 2024

Website lead generation forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. In B2B services specifically, that goes up to 2.2%. In our experience, B2B businesses want a lot.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

Top Rank Marketing

NOVEMBER 7, 2023

It’s an exciting time to be a B2B marketer. What makes B2B marketing special right now is we’re finally — finally — leaning into creativity and human emotion. The most successful B2B campaigns connect with people on a human level. Today, TopRank Marketing is launching our third B2B Influencer Marketing Report.

Marketing Report 138

Marketing Report B2B Marketing Advertising Agencies B2B 138

Webbiquity

AUGUST 6, 2020

Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. Download the full report to get all the details.

Research 245

Research B2B Marketing B2B Budget Programs 245

Everything Technology Marketing

JUNE 27, 2013

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. Download the new B2B Content Marketing Report to find out. For more details and charts, please download the full report above.'

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. What is B2B Buyer Intent Data? Information can include various forms of online behavior data like visiting a website, clicking on an ad, attending a webinar, or downloading a PDF.

Buyer Intent 356

Buyer Intent Intent Work Management Marketing Management 356

Top Rank Marketing

FEBRUARY 7, 2024

For B2B companies, digital transformation is not a destination; it’s an ongoing journey. As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creating and delivering valuable, human-centered content. And buyers are turning to content marketing to help get those answers.

Digital Transformation 134

Digital Transformation B2B Advertising Benchmark Gartner 134

Kapost

JULY 25, 2019

The post How to Write a B2B Content Campaign Brief [with a Downloadable Template] appeared first on Kapost Blog. Perhaps Maria was on to something when she advised the Von Trapp children to “start at the very beginning, a very good place to start.” ” Because when we get a.

Template 81

Template Campaigns B2B Content 81

BOP Design

OCTOBER 1, 2019

B2B marketers often believe this statement: content marketing offers are leads. However, the issue they run into is that the sales team doesn’t believe content offer downloads are real leads. Content Offer Downloads Aren’t Leads. As such, the sales team doesn’t give the leads the time or attention they deserve.

Top of Funnel 85

Top of Funnel B2B Sales Content Marketing Funnels 85

Sana Commerce

MAY 7, 2024

Question 2 - B2B-centric functionality Is your commerce tool built for B2B, and does it accommodate your business needs? Signs your commerce tool lacks B2B-centric functionality: Significant customization is needed to handle the demands of B2B buyers. Learn more about the commerce tool engineered for B2B.

B2B 52

B2B Ideal Customer Profiles Conversion Rate Efficiency 52

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

B2B Marketing 140

B2B Marketing Enterprise Management B2B Work Management 140

NetLine

MAY 20, 2020

Introducing the 2020 State of B2B Content Consumption and Demand Report for Marketers. 4 million unique, fully-permissioned downloads generate a whole lotta data. . Our research indicated that, in 2019, Tuesdays and Wednesdays were the best times to reach B2B audiences. But that’s just for the first download.

Lead Gen 94

Lead Gen Content Buyer's Journey Work Management 94

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. Only when a user demonstrates this intent, say by downloading a whitepaper, are they moved into a nurture track.

Top of Funnel 137

Top of Funnel B2B Marketing Content Marketing B2B 137

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. Their interactions might involve downloading content offers or attending webinars.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. Our own research found that of the 85% of B2B brands using influencer marketing, only 34% describe their B2B influencer marketing strategy as “extremely effective. ” Success, however, is not guaranteed.

B2B Thought Leadership 141

B2B Thought Leadership B2B Thought Leadership B2B Marketing 141

Confessions of a B2B Marketer

APRIL 17, 2024

Tim Davidson on LinkedIn B2B Rizz's website B2B Growth Goals vs. Buyer Frustrations B2B, the excuses are getting old Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

B2B 52

B2B Linkedin B2B Marketing Twitter 52

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 85

B2B Thought Leadership Thought Leadership Studies B2B 85

Insider Interviews

APRIL 29, 2020

But what about brands who want their OWN podcast for B2B purposes? In 15 minutes I’ll walk you through the WHY and the HOW of creating a B2B podcast for your company. Here’s the scoop and the Episode 5 topline: Why a B2B podcast? More hints and suggestions are in this 15 minute dump and download, from my experience to you.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Work Management Advertising Agencies 52

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Let’s dive into the four reasons why a strategic messaging framework is important for B2B marketing success and a few tips to ensure you build a comprehensive framework. That’s where a strategic messaging framework comes in.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. The irony here is that most B2B organizations rely heavily on pulling cold lists from databases like ZoomInfo and instantly coin them as leads worthy of reaching out to. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Contradiction?

Lead Ranking 122

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 122

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

Email Marketing 129

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 129

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. Someone (hopefully a prospect) has just downloaded a piece of content from your website, input some personal information. For example, after they give you their contact information in order to download content or sign up for a demo.

B2B Marketing 118

B2B Marketing Top of Funnel B2B Planning 118