Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. That’s where your streamlined, four-stage sales funnel comes in.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Sound right? Accessible.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

The Point

JULY 1, 2019

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. Now that lead has to be nurtured, educated, scored, enriched, appended and qualified before we would dare hand it off to sales.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Here are a few findings from the research: Measuring Performance is Difficult.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Heinz Marketing

MARCH 29, 2022

People are pestered with hundreds of emails entering their inbox daily, and that number skyrockets for business professionals in the B2B space. Videos allow leads to see products in action and listen to the sales team, which is more compelling than just reading about products. Account-Based Sales. Why Incorporate Video?

Sales Cycle 108

Sales Cycle B2B Sales Video Marketing B2B 108

Binary Demand

MAY 2, 2023

[ps2id id=’overview’ target=”/]In B2B sales, generating leads is only half the battle. The real challenge is converting those leads into actual sales. That’s where B2B sales qualified leads (SQLs) strategies come in. As a B2B company, generating leads is crucial to your success.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. Source: Moz.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Website lead generation forms are one of the most critical touchpoints in the B2B landscape. In B2B services specifically, that goes up to 2.2%. But what comes first is the lead.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Sword and the Script | B2B

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing. B2B buyers require more interactions from sales and marketing.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Conversica

JULY 27, 2022

What Is B2B Sales? What Is B2B Sales? Business-to-business (B2B) companies sell their products and services to other companies rather than individual customers. Under this economic model, B2B sales are the transactions between two businesses. B2B vs B2C Sales. B2B vs B2C Sales.

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers.

Lead Ranking 119

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 119

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Webbiquity

MAY 30, 2023

1) B2B marketers are faring (a little) better than B2C. Per the report, “B2B teams had the largest marketing budgets.” ” B2B marketers were also slightly more likely (68% vs. 63%) to say that their budget will stay the same or increase this year. Here are seven findings from the report worth highlighting.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. The content designed to fuel a B2B SEO strategy must then suit this purpose.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Let’s dive into the four reasons why a strategic messaging framework is important for B2B marketing success and a few tips to ensure you build a comprehensive framework. That’s where a strategic messaging framework comes in.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Marketing Interactions

AUGUST 15, 2021

The sales folks who answered the post leaned toward the feeling that their time was valuable, and they weren’t inclined to waste it on those not ready to buy. And, before you start yelling that you “have” to send everyone to sales, I’ve heard this antiquated notion shared by marketers in a variety of companies. Lack of Agreement.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team? They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Sana Commerce

APRIL 25, 2024

92% of B2B leaders have at least one frustration with their commerce tool: from requiring high levels of maintenance, to not accounting for the complexity that characterizes the businesses of so many product sellers. So, how do successful B2B businesses win online?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Confessions of a B2B Marketer

JANUARY 11, 2023

Follow Daniel on LinkedIn Follow Daniel on Tiktok Check out Klear B2B Listen to The Electric B2B Show Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

B2B Sales 52

B2B Sales B2B Marketing Account Based Marketing B2B 52

SalesIntel

FEBRUARY 9, 2023

Actionable contact and prospecting information may be the most significant piece of the “success” or “failure” puzzle in B2B sales. Did you know that sales representatives squander an average of 60 minutes daily due to bad data? What is B2B data? What are the Types of B2B Data?

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Top Rank Marketing

FEBRUARY 7, 2024

For B2B companies, digital transformation is not a destination; it’s an ongoing journey. As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creating and delivering valuable, human-centered content. And buyers are turning to content marketing to help get those answers.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110

Sana Commerce

MARCH 27, 2023

The launch of a new B2B e-commerce store can bring new opportunities to your sales teams. When B2B e-commerce is met with internal resistance , it becomes a challenge to leverage its benefits. Most sales leaders think that sales representatives are resistant to e-commerce, full stop. Press play!

B2B Sales 52

B2B Sales B2B Cross-Selling Case Studies 52

Binary Demand

APRIL 29, 2024

[ps2id id=’introduction’ target=”/]Email undoubtedly holds significant promise as a channel for every B2B demand generation company across the globe. Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

PureB2B

FEBRUARY 3, 2022

Competition is fierce in the B2B sales space, making it difficult for teams to connect and engage with potential buyers. However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. AI saves time, period.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62