FunnelEnvy

SEPTEMBER 4, 2023

In the fast-moving landscape of B2B marketing, demand generation isn’t just a buzzword; it’s the backbone of success. Your USP isn’t always the same as a company slogan or tagline, although it could be. For example: “Fast, efficient deliveries” is not unique to one company. That is a tagline.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Pam Didner

SEPTEMBER 16, 2020

Please bear in mind, each role I describe below differs from company to company and from industry to industry. Social Media. Media Planning. This is especially true in a big company where roles and responsibilities are narrowly defined. Social Media. Help sales gather intelligence on social media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”. Next, the company then gathers all of the submissions and posts them across its B2B social media platforms.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”. Next, the company then gathers all of the submissions and posts them across its B2B social media platforms.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Content4Demand

OCTOBER 3, 2018

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey.

Social Media 40

Social Media Brand Identity Branding Media 40

Navigate the Channel

JUNE 21, 2023

If your only goal is “to get people to buy,” you need to realize that very few things “get” people to do anything and “to buy” is a one-dimensional verb that will leave you frustrated and disappointed in your social media plan. Have they left Twitter amid the platform’s turmoil? Understand your followers and would-be followers.

Business 65

Business Social Media Youtube Facebook 65

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Below we outline a few resources and places to start when researching and formulating a winning strategy for yourself, your company, or your clients. When formulating your social media strategy , it’s important to focus on the right things.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. Facebook and Twitter have done it.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Digital B2B Marketing

JUNE 14, 2011

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

ANNUITAS

JUNE 11, 2015

Maybe you’ve got a great social media plan, but are your buyers even using Twitter? What is the plan for those that choose to engage with your company? To ignore that would be a waste of time. Content marketing, email nurturing, etc., these are all tactics – not strategies. Is the outcome the same for each channel?

Enterprise Management 100

Enterprise Management Planning Work Management Demand Generation 100

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. Use Twitter to live tweet, interact with partners and influencers, and drive traffic to your event page.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Digital B2B Marketing

JUNE 28, 2011

One of the challenges of measuring social media ROI is the return comes in many different forms. As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. Half of your social media program is broken. About Eric Wittlake.

Media 100

Media Social Media ROI Media Plans 100

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? If your B2B organization is new to social media , it may be difficult to come up with a measurable goal for each metric or channel.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Bluetext

JULY 24, 2019

We all know the feeling: You’re scrolling through social media and you see a sponsored ad for a piece of clothing you were just looking at on your favorite retailer’s website. By now, you’re used to seeing your favorite B2C companies pop up on your social media. Today, LinkedIn is by far the most efficient social media channel.

Social Media 23

Social Media Linkedin Paid Search Agency Social Marketing 23

Hubspot

FEBRUARY 5, 2020

Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. And, of Twitter's users, 44% of them are adults , ages 18-24.

Paid Social Agency 99

Paid Social Agency Social Media Media Budget Programs 99

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. The audience on Twitter wants information faster.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? 25% Pay-per-click, and, 18% social media.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). For example, a health insurance company may think providing healthy recipes would be something their audience would find of interest. And I have had the privilege of working with some of them.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Digital B2B Marketing

JULY 26, 2011

For an example of this influence, see the bio I use on Twitter. When I put on a media planning and buying hat, this and my analytical side drive planning. I landed in marketing by chance, looking for a small startup company to join. I am a digital and B2B marketer with a background in online media and analytics.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

NuSpark Consulting

JUNE 1, 2018

Your company is more than the products and services you sell. They’ve learned a lot about your company and products, and they have likely looked into other options available. Identifying the mid-funnel process is different for every company and product. In other words, it’s the meat that pulls it all together.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Marketing Insider Group

JULY 13, 2015

For example, a health insurance company may think providing healthy recipes would be something their audience would find of interest. Sure it’s possible, but more likely that not many people are looking for their next summer salad recipe from their insurance company. According to Sirius Decisions , 60-70% of b2b content goes unused.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Adobe Experience Cloud Blog

APRIL 24, 2012

by Seth Resler We love putting you up close and personal with the top minds in B2B marketing. But it’s not just that search engines are getting into the social media game. In 2010, Twitter introduced search ads similar to Google’s AdWords, and it continues to acquire search-related companies, such as Julpan and Bagcheck.

Social Media 48

Social Media Optimization SEO Social Marketing 48

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement. Relying Purely on Social.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

SWZD

MARCH 28, 2018

Measuring returns on your social media B2B efforts can be confusing, and even incomplete, if you don’t know how to best anticipate and calculate your results. Knowing how to determine B2B social media ROI within the specifics of your program is the first step. on social media marketing in 2016 alone.

Social Media 48

Social Media ROI Demand Generation Agencies Media 48

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

B2B Marketing Traction

OCTOBER 16, 2012

The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART. What does SMART mean when it comes to social media? LinkedIn, Facebook, or Twitter? 500 Twitter followers?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Ambal's Amusings

MAY 5, 2010

Blog Modern B2B Marketing Twitter jonmiller2. By getting your company’s expertise out there, you create broad awareness and affinity for your brand. Modern B2B Marketing Blog. Sample Social Media Plan for B2B companies. What actions should marketers take in 2010?" Jon Miller.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145