B2B Blogger Buzz Word of Mouth 
Navigate the Channel
MAY 24, 2023
Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Most B2B businesses use beta testers or customers to use their products in the early development stages prior to launch. Use these people.
Lenny's Newsletter
SEPTEMBER 5, 2023
In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. That’s why they work. PR can work, but rarely does.
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Optinmonster
DECEMBER 21, 2023
It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. You first need a pre-launch marketing strategy to introduce a new product successfully.
MLT Creative
APRIL 13, 2012
Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. Schaefer in a webinar on Personal Power.
ClearVoice
OCTOBER 5, 2021
You see, before content marketing came into vogue, I was a longtime blogger and one of the first content managers on the planet. Which is every business today, since every business (B2B and B2C) must have a digital presence to exist. I was constantly proving myself, my work, and my worth. Google = 87.76%.
B2B Marketing Savvy
OCTOBER 6, 2009
Companies, bloggers and other “word-of-mouth” marketers are advised to disclose any “material connections” (payments or receipt of merchandise and/or service, in kind) that consumers would not expect. A blogger (or two) in the crowd reports on the event and reactions. Posted in Marcom for B2B. Where is the line?
Anything Goes Marketing
JANUARY 25, 2007
When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.
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