Directive Agency

FEBRUARY 1, 2022

Especially in an enterprise B2B space like SaaS marketing, most C-level executives (yes, that counts you CMOs), are focused on ops and management – it’s been a while since they’ve been in the weeds and focused on some nitty gritty customer research.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

Adobe Experience Cloud Blog

MAY 2, 2016

Long-tail keywords: Using k eywords that are questions or phrases is not a new SEO concept, but it’s more important than ever with the popularity of voice search, as people are far less likely to say just a simple keyword or two. FAQs tend to be more casual and provide opportunities for those long-tail keywords.

SEO 48

SEO Long Tail Marketing B2B Thought Leadership Thought Leadership 48

Learn from the Pros

MARCH 5, 2024

What’s Changing and What’s Staying the Same This article will uncover the top B2B SEO ranking factors for improving your relevance and rankings in an evolving search landscape. Google has over 200 SEO ranking factors, but five matter the most to B2Bs. In this article, we’ll cover what’s changing in SEO and what’s changing for B2B.

Lead Scoring 52

Lead Scoring Lead Ranking SEO CMS Development 52

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

The Lead Agency

JUNE 19, 2023

However, in order for your B2B blog to be successful, it needs to be SEO-optimised. In this article, we will explore the fundamentals of B2B blogging for SEO and provide tips and best practices to help you create blog content that not only engages your audience but also ranks well in search engine results pages.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Salesforce Marketing Cloud

MARCH 12, 2024

The ultimate goals of SEO are to increase organic traffic to your site so you can increase sales. These ideas can be turned into blog posts, FAQ pages, and more. Target long-tail keywords: Long-tail keywords are longer, more specific phrases that may be less competitive, but can still generate significant traffic.

eCommerce 52

eCommerce Traffic Organization SEO 52

Online Marketing Institute

MARCH 21, 2011

Tweet Is your company website not doing its job — i.e. generating leads and sales? Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Do this after your initial brainstorming!

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. It makes sharing simple.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Valasys

FEBRUARY 5, 2020

Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape. The cores of SEO such as title tags, meta descriptions, alt text, etc.

SEO 59

SEO Practices Google Brand Identity 59

Hubspot

FEBRUARY 20, 2020

When I served as the VP of Marketing at Sales Hacker (a publication and community for B2B salespeople), I uncovered strategies and processes that exploded our growth. As a result, Sales Hacker was acquired by Outreach , a sales engagement platform. What are your top challenges in sales/business?

Organic Leads 99

Organic Leads Lead Ranking Lead Scoring SEO 99

Inbox Insight

APRIL 23, 2019

According to Google , B2B purchasers search up to 12 times before engaging, when conducting research. Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities?

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

Convince & Convert

MARCH 4, 2010

You're almost to the point of sale. Commerce If you have done steps 1 and 2, in the Consideration phase of the Buyer's Journey, you will continue to be relevant i.e. short-listed among candidates to solve the buyer's problem. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Moz

MARCH 24, 2021

SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success. The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?".

Lead Scoring 74

Lead Scoring Lead Ranking API Case Studies 74

Single Grain

MARCH 1, 2023

Get My Free Content Marketing Plan BuzzSumo FAQs Who uses BuzzSumo? 1) Start With a Keyword First, pick a keyword you would like to base your content on. .” If you’d prefer to have someone else do all the hard work for you, our digital marketing agency can help!

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Keywords 52

accelerate agency

FEBRUARY 12, 2023

Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’ They have a comprehensive and renowned sales and marketing blog. Many of them focus on different areas of sales and marketing entirely. It can also, however, be pillar pages, FAQs, or other similar sections of your website.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

MARCH 30, 2020

Spring has officially arrived, so it’s time to do some business cleaning and that means making an e-commerce sales chore chart. Instead of jumping right into a frenzied cleaning, you should give your team a recap of last year’s sales, promotions, policies, events, etc. You’ll need to check promotions and pricing on sales pages.

Work Management 72

Work Management Marketing Management Marketing Analytics Tools Budget Programs 72

Sprout Social

JANUARY 5, 2023

Then, create a FAQ document or knowledge base to answer these questions at scale. New companies are constantly popping up in both B2B and B2C. This includes hashtags or long-tail search queries across any date range. Sales teams and customer service, in particular, can learn a lot from listening data. .

Social Media 81

Social Media Media Eye-Tracking Work Management 81

Single Grain

AUGUST 24, 2021

Large companies have different departments for tackling the massive amount of work, so you often are required to communicate efficiently with several siloed teams, such as marketing, development, and sales in order to further your SEO work. Long-tail keywords to target featured snippets. Question keywords to target FAQ pages.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

accelerate agency

JANUARY 10, 2021

Someone who searches for long-tail keywords like ‘Is VoIP cost effective for startups?’ They have a comprehensive and renowned sales and marketing blog. Many of them focus on different areas of sales and marketing entirely. It can also, however, be pillar pages, FAQs, or other similar sections of your website. .

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

Someone who searches for long-tail keywords like ‘Is VoIP cost effective for startups?’ They have a comprehensive and renowned sales and marketing blog. Many of them focus on different areas of sales and marketing entirely. It can also, however, be pillar pages, FAQs, or other similar sections of your website. .

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Hubspot

APRIL 5, 2013

Many B2B marketers, for instance, have found that LinkedIn and Quora actually bring in far more relevant traffic and leads than, say, Twitter. If you’re having trouble finding an evergreen topic to write about on your company’s blog, try focusing on long-tail keywords that answer common problems.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You know it’s not logical, especially in B2B. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. 10 FAQs About Software as a Service. As you should! Here’s the thing.

Top of Funnel 290

Top of Funnel Paid Content Lead Scoring Lead Ranking 290

LeadSquared

APRIL 14, 2016

How to increase engagement on social media organically for a B2B SaaS company? To drive engagement for a B2B SaaS company, you could conduct polls or ask for feedback on something or share some data from a particular article. In the case of B2B, a blog post around ‘digital marketing’ might interest Marketing Professionals.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Single Grain

NOVEMBER 12, 2020

7) Find Long-tail Keywords to Rank For. Frequently Asked Questions (FAQs) about SEO for Startups. Use auto-suggest to explore long-tail keywords that contain your brand name. 7) Find Long-tail Keywords to Rank For. Some examples of long-tail keywords are: White Adidas shoes with green stripes.

Startups 114

Startups SEO Long Tail Marketing Marketing & Strategy 114

Single Grain

JANUARY 29, 2020

has more than 350,000 subscribers to their blog (which features marketing, sales, agency and customer success content). 90% of B2B buyers say that online content has a moderate to major effect on their purchasing decisions. 70% of B2B buyers watch videos on their path to purchase. Add an FAQ page.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Convince & Convert

MARCH 9, 2010

Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. link] Sheamus Quite.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

accelerate agency

OCTOBER 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. For a B2B technology brand, this might come in the form of whitepapers, infographics, or blog posts on industry trends.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. For a B2B technology brand, this might come in the form of whitepapers, infographics, or blog posts on industry trends.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. . Generally, SEO ROI can be measured through its impact on: Sales. Optimize your website. SERP rankings. Awareness and discovery.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Single Grain

SEPTEMBER 20, 2022

70% of survey respondents said that SEO is better than PPC for generating sales. A content marketing firm also uses the latest SEO techniques and understands the required LSI and long-tail keywords needed to create high-quality content that can quickly rank on search engines and increase conversion rates. FAQ videos.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

Optinmonster

AUGUST 27, 2023

Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Down the road, that means more leads and sales. Unlike other types of sales and marketing, content marketing makes people come to you rather than you reach out to them (though there is some overlap between the two). And it works.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Outbrain

JULY 17, 2022

One of the easiest ways to enhance on-page SEO is to incorporate specific long-tail keywords (about 3 to 5 words) into headlines, subheads, meta tags and titles, and image or video descriptions. Social media is an increasingly vital lead generation tool, especially for connecting with B2B prospects on LinkedIn.

Online Lead Generation 37

Online Lead Generation Lead Generation Lead Scoring Lead Ranking 37

Content Marketing Institute

JANUARY 29, 2018

His audience is B2B, so your focus may vary.). This includes examining search traffic over time to determine the long-tail potential of high performing content. This is a prime example of curating FAQ content where you answer your audience’s pressing questions by supplying the best answer. HeidiCohen Click To Tweet.

Curation 111

Curation Examples Content Paid Search Agency 111