Adobe Experience Cloud Blog

MAY 22, 2017

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

KoMarketing Associates

DECEMBER 13, 2018

Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie., what is…” or “how to…”) are particularly well-suited for top of the funnel content, like blog posts or FAQ page entries. Let’s say you’re targeting the keyword “what is B2B content marketing”.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

LeadSquared

AUGUST 7, 2013

Many interesting queries were asked by our attendees; some of which have been summarized here as FAQs & tips. Webinar FAQs. How effective are Adwords campaigns in B2B scenario? To increase CTR, the best practice would be to use long-tailed keywords in your ad campaigns & landing pages. Question 1.

Adwords 52

Adwords FAQ Lead Generation Webinar Metrics 52

Navigate the Channel

NOVEMBER 21, 2023

RELATED: How B2B is Using AI By leveraging AI and ML algorithms, businesses can gain profound insights into their customers’ behavior, preferences, and interactions with their brand. Users are more likely to ask complete questions or use long-tail keywords. FAQs What is the significance of video marketing in 2024?

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Adobe Experience Cloud Blog

DECEMBER 15, 2016

Then, you need to expand your thinking to long-tail keywords and natural language search in order to keep up with modern search engines and user behavior. Long-Tail Keywords are Vital to a Sound SEO Strategy. A long-tail keyword is a search term that is four or more words. Keywords Rely on “User Intent”.

Marketing Automation Services 48

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 48

ClearVoice

AUGUST 7, 2023

Do they incorporate lists, data visualizations, or interactive FAQs? Find peripheral, long-tail topics and keywords that relate more specifically to your service and have less volume. When you pull data for your URL, a good piece of long-form content should rank for 200-1,000 keywords. You need to have 1,200 words.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Directive Agency

FEBRUARY 1, 2022

Especially in an enterprise B2B space like SaaS marketing, most C-level executives (yes, that counts you CMOs), are focused on ops and management – it’s been a while since they’ve been in the weeds and focused on some nitty gritty customer research.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

Adobe Experience Cloud Blog

MAY 2, 2016

Long-tail keywords: Using k eywords that are questions or phrases is not a new SEO concept, but it’s more important than ever with the popularity of voice search, as people are far less likely to say just a simple keyword or two. FAQs tend to be more casual and provide opportunities for those long-tail keywords.

SEO 48

SEO Long Tail Marketing B2B Thought Leadership Thought Leadership 48

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. FAQ, Q&A, and How To Verticals Debut. According to SMX East, 50% of search queries are 4 words or longer.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. FAQ, Q&A, and How To Verticals Debut. According to SMX East, 50% of search queries are 4 words or longer.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

The Lead Agency

JUNE 19, 2023

However, in order for your B2B blog to be successful, it needs to be SEO-optimised. In this article, we will explore the fundamentals of B2B blogging for SEO and provide tips and best practices to help you create blog content that not only engages your audience but also ranks well in search engine results pages.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Salesforce Marketing Cloud

MARCH 12, 2024

These ideas can be turned into blog posts, FAQ pages, and more. Target long-tail keywords: Long-tail keywords are longer, more specific phrases that may be less competitive, but can still generate significant traffic. ” Consider creating blogs and other educational content to target longer-tail keywords.

eCommerce 52

eCommerce Traffic Organization SEO 52

Online Marketing Institute

MARCH 21, 2011

Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ).

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Navigate the Channel

OCTOBER 25, 2023

Understanding Cost-Per-Click in Your B2B Paid Search Campaign There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. The Elements of CPC in your B2B Campaign Maximum Bid Bid is the first and easiest factor to understand.

Cost Per Click 65

Cost Per Click Paid Search Agency Work Management Marketing Management 65

LeadSquared

DECEMBER 30, 2015

But if you are a B2B business or even B2C, you can start some inbound marketing efforts on the site and when you have the bandwidth for it, then go full-fledged with it. Another thing is leverage your connections if you are a B2B company, and get referrals Have a well-optimized website (not instant) Run ads (not unpaid).

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Valasys

FEBRUARY 5, 2020

Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape. The cores of SEO such as title tags, meta descriptions, alt text, etc.

SEO 59

SEO Practices Google Brand Identity 59

Convince & Convert

MAY 13, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? Are You Slow Enough to Succeed in Social Media? link] James Ball Very cool Jay. All rights reserved.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. It turns advocates into volunteer marketers. Each story shared becomes new content for the blog. It makes sharing simple. As Brian Solis has written about a lot, social optimization needs to be simple. All rights reserved.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Hubspot

FEBRUARY 20, 2020

When I served as the VP of Marketing at Sales Hacker (a publication and community for B2B salespeople), I uncovered strategies and processes that exploded our growth. Google recently deployed FAQ schema which allows websites to have their webpage FAQs displayed directly in the search results.

Organic Leads 99

Organic Leads Lead Ranking Lead Scoring SEO 99

Inbox Insight

APRIL 23, 2019

According to Google , B2B purchasers search up to 12 times before engaging, when conducting research. Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities?

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

Convince & Convert

MARCH 4, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Single Grain

MARCH 1, 2023

Get My Free Content Marketing Plan BuzzSumo FAQs Who uses BuzzSumo? If you’d prefer to have someone else do all the hard work for you, our digital marketing agency can help! Just click the orange button below for a free consultation with someone from our content marketing team.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Keywords 52

Moz

MARCH 24, 2021

SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success. The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?".

Lead Scoring 74

Lead Scoring Lead Ranking API Case Studies 74

KoMarketing Associates

AUGUST 20, 2015

Take long tail keywords and sort them in different ways to give different search queries using Merge Words. Use FAQ Fox to uncover a list of questions readers are asking based on a particular keyword. Use Google Keyword Planner to find keyword ideas and estimate how they may perform. Social Media.

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

accelerate agency

FEBRUARY 12, 2023

Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’ It can also, however, be pillar pages, FAQs, or other similar sections of your website. Keyword stuffing hasn’t cut it for a long time. We’re looking for information we don’t presently have. wants more information.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

MARCH 30, 2020

That can range from putting pictures and “buy” buttons higher up on the page for faster clicks or moving FAQ elements around so usual questions about shipping, taxes and returns are always at the top. Top Marketing KPIs that Every B2B Company Needs to Track. * Check your site for local SEO and long-tail keyword opportunities.

Work Management 72

Work Management Marketing Management Marketing Analytics Tools Budget Programs 72

Sprout Social

JANUARY 5, 2023

Then, create a FAQ document or knowledge base to answer these questions at scale. New companies are constantly popping up in both B2B and B2C. This includes hashtags or long-tail search queries across any date range. Once you’ve gathered your conversational data, it’s time to brainstorm your next steps.

Social Media 83

Social Media Media Eye-Tracking Work Management 83

Single Grain

AUGUST 24, 2021

Long-tail keywords to target featured snippets. Question keywords to target FAQ pages. Enterprise SEO Software FAQ. Relevant keywords that your main competitors are using. High-conversion keywords from the PPC campaigns that the company or its competitors might be running.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Convince & Convert

SEPTEMBER 21, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail 14 Things I Think I Think About Social Media Co-op SEO and the Future of Websites [link] Amy Spreeman This is a terrific resource. All rights reserved.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

accelerate agency

JANUARY 10, 2021

Someone who searches for long-tail keywords like ‘Is VoIP cost effective for startups?’ It can also, however, be pillar pages, FAQs, or other similar sections of your website. . Keyword stuffing hasn’t cut it for a long time. . Middle of the funnel SEO is particularly crucial to SaaS and other B2B brands.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

Someone who searches for long-tail keywords like ‘Is VoIP cost effective for startups?’ It can also, however, be pillar pages, FAQs, or other similar sections of your website. . Keyword stuffing hasn’t cut it for a long time. . Middle of the funnel SEO is particularly crucial to SaaS and other B2B brands.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Single Grain

NOVEMBER 12, 2020

7) Find Long-tail Keywords to Rank For. Frequently Asked Questions (FAQs) about SEO for Startups. Use auto-suggest to explore long-tail keywords that contain your brand name. 7) Find Long-tail Keywords to Rank For. Some examples of long-tail keywords are: White Adidas shoes with green stripes.

Startups 114

Startups SEO Long Tail Marketing Marketing & Strategy 114

Hubspot

APRIL 5, 2013

Many B2B marketers, for instance, have found that LinkedIn and Quora actually bring in far more relevant traffic and leads than, say, Twitter. If you’re having trouble finding an evergreen topic to write about on your company’s blog, try focusing on long-tail keywords that answer common problems.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Online Marketing Institute

MARCH 30, 2011

As you can see below from our B2B Content Marketing Study , the biggest corporate challenges are indeed producing enough engaging content. After all, we can bring all the content forward we want, but at the end of the day, our content must have a point of view (which means it needs to be owned media ).

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40