NuSpark Consulting

JULY 13, 2017

This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. This constitutes around three quarters of the total media spend in programmatic channels.

Display 173

Display Advertisements Advertising Marketing AI 173

BOP Design

NOVEMBER 6, 2020

At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. In this blog post, we share a few simple tips for a B2B social media strategy that focuses on building connections.

Social Media 95

Social Media Marketing Budget B2B Thought Leadership Peer-to-peer 95

Stevens & Tate

DECEMBER 5, 2019

At Stevens & Tate Marketing, we look forward to what 2020 will bring. We are thrilled to announce that Stevens & Tate Marketing has been placed on the Clutch 1000 for the second year in a row! That puts us in the top 1% of B2B companies. About Stevens & Tate Marketing. About Clutch.

Paid Search Agency 58

Paid Search Agency Advertising Agencies B2B Marketing Companies 58

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” So, with a finite amount of resources where should B2B Enterprise marketers focus their efforts for the most impact?

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Webbiquity

APRIL 4, 2023

Understanding what motivates your target consumers when they engage with a platform provides a significant unlock in your media planning to drive greater engagement by reaching consumers in the right mindset to receive your message. Clients include: Nestle, McDonald’s, Coca-Cola, and Kellogg’s, among dozens more.

Social Media 261

Social Media Media Youtube Advertising Mediums 261

Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. B2B buying has always been a tricky proposition. Therefore, B2B marketers also need to abide by certain practices to optimize their marketing endeavors.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. What is hyper-precision targeting?

Paid Search Agency 93

Paid Search Agency Ads Campaigns Ad Building 93

KEO Marketing

JUNE 25, 2015

As regular readers of this blog know, we’ve been watching and commenting on the growing focus LinkedIn has placed on B2B marketers. B2B marketers are increasingly relying on LinkedIn as a critical source for leads, brand engagement and content distribution. Both are tactics that we specialize in here at KEO Marketing.

Linkedin 48

Linkedin B2B Marketing Planning B2B 48

Martech

JUNE 6, 2024

Keen Decision Systems added an AI model overlay to analyze media plans and provide a high-level analysis specific to that dataset. Users type business goals into the platform and it generates a draft audience plan based on the content of the prompt. Are you getting the most from your stack?

Marketing AI 88

Marketing AI Allocation Classified Ads Mobile Advertising 88

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

KoMarketing Associates

FEBRUARY 14, 2018

Marketers now turn to data and analytics to get a clearer picture of their target audience, but how are they integrating this information into their overall strategy? Katana recently wanted to determine how marketers’ use of data was helping their efforts to achieve top objectives. Improving Data Quality for More Marketing Success.

Planning 161

Planning Banners Marketing & Strategy Analytics 161

thePoint

MAY 26, 2018

Being a one-person (or very small staff) marketing shop in today’s marketing world is likely going to feel quite overwhelming. Just considering marketing technology choices alone, chiefmartec.com is now charting 7,040 different solutions available for you to evaluate (see Marketing Technology Landscape Supergraphic ).

Paid Search Agency 40

Paid Search Agency B2B Marketing Work Management Personalization 40

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Tools such as Google Analytics, Hootsuite, TweetReach, Klout are among the many widely-used among marketers.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Rev

NOVEMBER 27, 2018

How to Use the Funnel to Optimize B2B Lead Conversion. To increase the conversion of marketing leads into pipeline and closed-won business, you need an in-depth understanding of the funnel. B2B is tremendously complicated and getting more complicated every day. Establish and Use a Common Funnel Language for Sales and Marketing.

Lead Ranking 111

Lead Ranking Top of Funnel Sales Qualified Leads Lead Scoring 111

Hinge Marketing

JUNE 20, 2019

Any executive or marketing director working in professional services knows how rapidly change occurs in B2B marketing. And of the various spaces included in most marketing plans, B2B social media wins the superlative for most likely to change again tomorrow. Those fundamentals rarely, if ever, change.

Rules 91

Rules B2B Social Media Advertising Agencies 91

ANNUITAS

JUNE 11, 2015

Many marketing organizations have good intentions when it comes to developing their demand generation programs: they want to increase qualified leads, sales opportunities, and closed/won revenue. Understanding how all of your program elements fit into a comprehensive strategic plan is paramount. Content marketing, email nurturing, etc.,

Enterprise Management 100

Enterprise Management Planning Work Management Demand Generation 100

Inbox Insight

NOVEMBER 1, 2021

Having access to the right market intelligence is essential for unlocking crucial information that will help you convert your target B2B buyers. Our first party research provides timely insights into the main obstacles faced by today’s in-market tech buyers. In Q2 of 2021, marketers spent 49.9% Reading time: 5 minutes.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

B2B Marketing Traction

MAY 7, 2012

New Incite provides social media planning, Facebook page creation and outsource social media messaging. Then, give your employees the link to the correct Facebook page and ask them to make sure they connect to it. You’ve invested in your brand – don’t allow blank!

Facebook 100

Facebook Paid Search Agency Companies Planning 100

Bluetext

JULY 24, 2019

While it’s most common for consumer-facing companies to have a strong social media presence, B2B companies can also leverage these platforms in a similar way. As social media has evolved, we understand much of it to be visual media, a tool that lends itself well toward B2C marketing to drive purchase conversions.

Social Media 22

Social Media Linkedin Paid Search Agency Social Marketing 22

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

FunnelEnvy

SEPTEMBER 4, 2023

In the fast-moving landscape of B2B marketing, demand generation isn’t just a buzzword; it’s the backbone of success. To pinpoint your USP, look for a corner of the market where you can establish dominance. The authors include many examples of how some companies have created new markets with few or no competitors.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

B2B Marketing Traction

JUNE 14, 2013

A lot of people think of social media as kids stuff – easy – anyone can do it. The reason why this is important is the same for all marketing, not just social media marketing. Marketing for marketing’s sake is a hit or miss proposition. Therefore, why would they need analytics?

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

Valasys

SEPTEMBER 8, 2020

On 7th September, one of the pioneer performance marketing agencies in the U.S.A, Merkle, announced the coalescence of 5 of its B2B companies to form a new B2B group, as the part of a new collective. The collective will manage $16 billion in global billings and around 1,000 people will be working for Merkle B2B, to begin with.

iProspect 40

iProspect Enterprise Management Paid Search Agency Advertising Agencies 40

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Navigate the Channel

MAY 31, 2024

Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose. Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. Who are they? Where are they? and audience reach.

Business 65

Business Social Media Youtube Facebook 65

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. See my post Rule of 5 for B2B content development. If the market has shifted and it’s no longer relevant.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”. Next, the company then gathers all of the submissions and posts them across its B2B social media platforms.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”. Next, the company then gathers all of the submissions and posts them across its B2B social media platforms.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

NuSpark Consulting

JANUARY 9, 2012

Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. Marketing has always been about crafting a relevant message and distributing that content via the channels where your target audience spends time learning about his/her industry.

Paid Content 100

Paid Content Lead Generation Advertisements Advertising 100

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. General B2B Marketing & Lead Generation. Content Marketing. Brian Halligan, Dharmesh Shah.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Marketing Insider Group

JANUARY 27, 2012

This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message. We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making. View more presentations from Michael Brenner.

Social Media 100

Social Media Marketing Mix Social Marketing Media 100

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Customer Experience Matrix

FEBRUARY 7, 2016

Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. The algorithmic approach is certainly preferred by most marketers, since it is based in actual data rather than marketers' (often inaccurate) assumptions.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120