The Lead Agency

JANUARY 18, 2023

As the new year kicks off and teams return to work, marketing events calendars are filling up quickly. If you are a B2B marketer, you know January is a big month full of planning events, from client events to virtual and in-person events. However, this can make it difficult for your company to stand out in a sea of competition.

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

Salesforce Marketing Cloud

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Read stories of marketing automation success. The expectations can be overwhelming.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Valasys

JANUARY 17, 2024

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Fuel your B2B success with data-driven ABM – it’s time to rewrite the marketing rulebook. Forget scatter-shot tactics! What is Data-driven ABM? Data-Driven ABM Strikes!

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

Sword and the Script | B2B

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 B2B marketing tends to be quick to critique messages they get from SDRs, but the fact is this team is an important link between sales and marketing. For this latest report, they polled 365 B2B companies.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Velocity Partners

FEBRUARY 14, 2024

Dear B2B, Has it been five years already? And I’ll admit, it wasn’t the smoothest of starts: We didn’t lock gazes longingly across a smoky dive in Paris; I didn’t climb a sparklingly-lit ferris wheel and force you to say yes to a first date (The Notebook is a stupid, stupid film). How time flies. It was all I knew. But then I met you.

B2B 83

B2B Lock-In Advertising Agencies Conversion Rate 83

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. And this is where MarketingProfs B2B Forum comes in. Statista ).

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

TaylorMadeIn KEW

FEBRUARY 10, 2019

Which has led me to thinking more deeply about how we set objectives within our B2B marketing organisations. I’m now outside of the corporate environment, but goals and objectives are still important to me as both a marketer and an individual. Photo by Javier Segura on Unsplash. MBOs and SMART Objectives. Wildly Important Goals.

B2B Marketing 77

B2B Marketing B2B B2B Thought Leadership Work Management 77

Heinz Marketing

JANUARY 23, 2020

By Matt Heinz , President & Founder at Heinz Marketing. For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like). And with many more advanced marketing teams, the goal is more focused on sales pipeline contribution and revenue influence.

Marketing Budget 101

Marketing Budget B2B Marketing Practices Budget Programs 101

Webbiquity

SEPTEMBER 28, 2021

If you don’t the rules on Facebook, for example, they will lock you out of your account. Recently, they locked my account over a Facebook page image from three years ago! Since then, I’ve had clients locked out of their Facebook accounts for no apparent reason. Guest post by Lisa Sicard. Facebook alone had banned over 1.3

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

B2B Marketing Exchange

JANUARY 19, 2023

View Agenda Get Your Ticket The B2B Marketing Exchange agenda is just about full , and soon, all our seats will be, too! Get Your Ticket The post Save Your Spot & View The Ultimate B2B Agenda appeared first on B2B Marketing Exchange.

Ad Exchange 52

Ad Exchange Lock-In B2B Pricing 52

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. 84% of marketers consider generating leads their biggest priority.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Only B2B

MAY 22, 2020

Selecting the right telemarketing company for your campaign is salient for the appointed firm will be representing you in one of the most personal forms of marketing communication. Hiring the wrong B2B Telemarketing Company will diminish productivity, cost you big bucks, and will reflect poorly on your brand.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

Oktopost

APRIL 8, 2020

Businesses are being forced to rethink B2B messaging. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Lock arms with partners. Ask them what they want to hear from your brand and if your current B2B messaging is on point. This is not okay.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

DealSignal

JULY 17, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

PathFactory

NOVEMBER 23, 2021

In early 2020, COVID-19 turned B2B marketing on its head. It not only shaped how buyers engaged with content — it also caused a major shift for marketers, who had to rely exclusively on digital channels. We decided to find out. Here are 4 big takeaways you need to know about: More content engagement across the board.

Top of Funnel 105

Top of Funnel B2B Content Account Based Marketing 105

Delivra

NOVEMBER 8, 2018

How about your B2B company? Maybe that’s why you’re looking for tips for B2B holiday email marketing. Perhaps you’re looking to drum up new business with a holiday email marketing campaign. 7 Ideas for a successful B2B holiday email marketing campaign. Are you ready?

Top of Funnel 67

Top of Funnel Email Marketing B2B Marketing Tips 67

Webbiquity

JUNE 30, 2022

The former refers to the security lock icon next to your URL. The post Six Ways to Build Customer Trust Using Your Website appeared first on B2B Marketing Blog | Webbiquity. Here are six ways in to do that. Update the overall design of your website. These legitimize your business and show prospects your company is reputable.

Marketing Websites 292

Marketing Websites Ad Building Lock-In Case Study 292

Savanta

AUGUST 1, 2016

Obvious but true, especially for B2B companies who, unlike their consumer focussed counterparts, have a relatively limited pool of buyers to target. This truism sees many B2B companies striving to satisfy and even delight customers. The third segment are ‘locked-in’. Customer loyalty is critical to any business. Let me explain.

Customer Satisfaction 120

Customer Satisfaction Lock-In B2B Lead Scoring 120

Rev

SEPTEMBER 29, 2018

Don’t you wish B2B marketing had something as effective as Facebook to help us target our ideal customers? Is B2B left out in the cold? The problem for B2B marketers, as of this writing, is that there really is no platform upon which a similar targeting structure can be built for B2B demand generation specialists.

Marketing AI 148

Marketing AI Demand Generation CPL Cost per Lead 148

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Facebook’s current 2.07 Entice With eBooks.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

PureB2B

JUNE 23, 2022

While online B2B buying habits have changed dramatically in the past decade, today's B2B buyer journey looks a lot different than it did just a couple of years ago. Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. DealSignal prioritizes data privacy and security as integral elements of its B2B data policies and procedures.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Schubert B2B

APRIL 13, 2018

Here are the Elite 8 B2B social media tips: 1. B2B social media is no different. If you want to increase your chances of success, it is critical you lock down your strategy before you send out your first post. If your target market is primarily on LinkedIn, then make sure that is where you place a majority of your effort.

Social Media 63

Social Media Social Marketing B2B Marketing Tips 63

BOP Design

MAY 29, 2018

When evaluating an overall B2B marketing strategy , it’s critical to include activities and campaigns that will enable you to meet your goals and objectives. Let’s take a look at why this is (and why outbound marketing is also valuable). Leads generated through inbound B2B marketing efforts often have demonstrated buying intent.

Work Management 48

Work Management Marketing Management B2B Marketing Allocation 48

SnapApp

APRIL 2, 2019

B2B demand generation marketing is evolving. It’s not enough to generate leads or even marketing-qualified leads anymore. Marketers need to be delivering the types of leads Sales wants : Leads that become closed deals. The need for higher quality leads isn’t just aspirational for marketers, either.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

DealSignal

JANUARY 27, 2023

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market, and tailor their messaging accordingly. 84% of marketers consider generating leads their biggest priority.

Marketing Budget 52

Marketing Budget Marketing Automation Services Budget Programs Lead Ranking 52

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. However, a significant challenge that arises within many B2B organizations is the presence of data silos. This fragmentation of data poses a hidden barrier to effective B2B decision-making.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. Account-based marketing (ABM) is a strategy, not a technology. Increased marketing revenue.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

Martech

MAY 2, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners.

Paid Search Agency 95

Paid Search Agency Account Based Marketing Generation Companies 95

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Martech

APRIL 10, 2023

Marketers don’t need more standalone tools, they need a platform. Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. “I haven’t seen a model where having an app marketplace actually improves the effectiveness of marketers.

Marketing Attribution 93

Marketing Attribution Enterprise Management Work Management Marketing AI 93

Altitude Marketing

OCTOBER 23, 2018

This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. What percentage of revenue should I spend on marketing?” “How much do companies spend on marketing?” How competitive is my market?

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

SalesIntel

OCTOBER 25, 2023

No one wants to realize they’ve locked themselves into a bad contract or have wasted their budget. However, when comparing B2B data solutions , the biggest doesn’t guarantee the best. However, when comparing B2B data solutions , the biggest doesn’t guarantee the best. As professionals, we always want to make the best choice.

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

InsightSquared

FEBRUARY 6, 2019

Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a marketer with an account-based approach, it is important to keep the focus on generating net new pipeline from a given target account list. We do not live in a 1:1, sales rep to marketer world.

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180