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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

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A reluctant marketer’s 5-year love letter to B2B

Velocity Partners

Dear B2B, Has it been five years already? And I’ll admit, it wasn’t the smoothest of starts: We didn’t lock gazes longingly across a smoky dive in Paris; I didn’t climb a sparklingly-lit ferris wheel and force you to say yes to a first date (The Notebook is a stupid, stupid film). How time flies. It was all I knew. But then I met you.

B2B 82
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Forget Rewards: Why B2B Loyalty Marketing is Different

Biznology

So, when you think about loyalty and retention in the B2B world, the loyalty is baked into the business model. Your vendors are already locked. In fact, rewards programs don’t work in B2B, for two key reasons. Here are the loyalty marketing strategies that work best in B2B. But, I say, don’t bother.

Loyalty 104
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Mastering the Art of B2B Product Launches: Insights from Marketing Executives

Launch Marketing

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. From establishing clear naming strategies to setting “lock in” dates for product names, meticulous planning is essential to avoid confusion and setbacks.

Product 62
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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

If you don’t the rules on Facebook, for example, they will lock you out of your account. Recently, they locked my account over a Facebook page image from three years ago! Since then, I’ve had clients locked out of their Facebook accounts for no apparent reason. Guest post by Lisa Sicard. Facebook alone had banned over 1.3

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Unlocking Growth: The Power of Customer Marketing in B2B

Modern B2B

With most B2B sales, when the deal is done and the contract is signed, marketers typically shift their attention to generating new leads, leaving the latest win to be looked after by the onboarding team or an account manager. This was a core theme that came from the recent Digital Connections 2.0 research , as well as the recent roundtable.

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

Top Rank Marketing

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 95