Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Zoominfo

AUGUST 21, 2019

You likely have plenty of sales enablement content waiting in the wings, if you’re producing assets such as: Blogs White papers. Case studies. For example, let’s say you have created hundreds of case studies over the years. Closing Thoughts. Video testimonials. Sales emails. Virtual product demos.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Studies 241

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. Downloading an ebook or white paper. This is where you can engage with thought leadership posts and in-depth guides. For B2B businesses, your customers are probably on LinkedIn. Subscribing to your newsletter. Publish Frequently.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. Microsoft’s social initiatives showcase leadership perspectives on industry trends.

Social Media 156

Social Media B2B Thought Leadership Trends Social Marketing 156

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. Let’s begin to build the case from this report. That certainly is true in some cases, but I share this with you most are smaller than people expect them to be. By selecting the U.S. Considering that 28.1%

Work Management 237

Work Management Content Marketing Management Paper 237

Marketing Craftmanship

MARCH 27, 2013

Have Marketers Killed This B2B Golden Goose? The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 274

Ad Building Branding Brand Identity Enterprise Management 274

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Ranking 139

Marketing Insider Group

FEBRUARY 8, 2021

For instance, legacy SaaS giant IBM maintains its relevance even today through a massive library of thought leadership content , much of it created by regular employees, not only its marketing department. Study customer data. Position yourself as a thought leader in your space.

Paid Search Agency 279

Paid Search Agency Top of Funnel Content Marketing Companies 279

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. The first is in content marketing or thought leadership marketing programs. Within the executive summary, the full research study can be offered for sale as a premium content product.

Paid Content 173

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 173

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.”

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Marketing Insider Group

FEBRUARY 2, 2021

Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. A CoSchedule study found that goal-setting marketers are 376% more likely to succeed than marketers who don’t set goals. Do you want to: Become a thought leader in your industry?

Paid Content 279

Paid Content Marketing Budget Paid Search Agency Advertising Channels 279

Marketing Insider Group

MARCH 2, 2020

The Case for Having a Blog. Aggregated industry information and studies that save readers time by not having to hunt it down. Interviews with thought leaders or guest posters, including round tables. White papers and case studies. Read on to learn why. If the answer is no, you’re not alone.

Paid Content 358

Paid Content Work Management Marketing Management Marketing Budget 358

Contently

APRIL 18, 2023

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. Seventy-one percent of B2B buyers read blog content prior to making a purchase decision. Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my!

Lead Ranking 183

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 183

The Point

SEPTEMBER 10, 2024

Even in an era of ABM, intent data, and AI-driven marketing, lead nurturing still has an essential role to play in helping B2B marketers drive revenue and maximize the ROI from their demand generation efforts. You just downloaded our white paper. How about a demo?”)

Top of Funnel 176

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 176

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.

Case Studies 80

Case Studies Case Study Studies Enterprise Management 80

KoMarketing Associates

APRIL 17, 2018

“Googling it” has become a part of everyday life for most of us, and since we are all humans, it only makes sense to capitalize on it from a business perspective, including within the B2B space. In fact, 90% of B2B buyers start their B2B purchases with a search. Enter, glossary pages. The Benefits of Glossary Pages.

Marketing Websites 189

Marketing Websites Top of Funnel B2B Thought Leadership B2B 189

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? In the “late stage” of the buyer’s journey, case studies (40 percent) appear to be most effective, followed by in-person events (32 percent) and other types of content (27 percent).

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

Savanta

JUNE 5, 2013

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). B2B marketers also find four content formats most effective.

Research 120

Research B2B Marketing B2B Thought Leadership Demand Generation Agencies 120

Savanta

JUNE 5, 2013

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). B2B marketers also find four content formats most effective.

Research 120

Research B2B Marketing B2B Thought Leadership Content Marketing 120

Savanta

JUNE 12, 2012

Marketing still plays second fiddle to sales in B2B organisations. . Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Increasingly the item of value offered is content such as white papers and case studies.

B2B Thought Leadership 120

B2B Thought Leadership Lead Scoring Lead Ranking Lead 120

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Contently

MAY 26, 2020

For instance, we focus on ranking for keywords like “best content marketing platforms,” “how to write a white paper,” “enterprise content marketing,” “content marketing for banks,” and “b2b content marketing funnel.”

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

BOP Design

NOVEMBER 17, 2021

If you’re a B2B company, your website is likely the most important sales and marketing tool in your arsenal. of B2B buyers say they check a business’s website before making a purchase. Your prospective customers are doing their due diligence, and your B2B website plays a critical role in their evaluation strategy.

Marketing Websites 121

Marketing Websites B2B Thought Leadership B2B Thought Leadership 121

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

BOP Design

SEPTEMBER 3, 2020

Recently, we explored what sets the foundation for a successful B2B marketing strategy. When it comes to content created for digital consumption, like on a B2B website , this range is considered “long-form” because it takes anywhere from 10-20 minutes to read. White Papers – White papers often take a deeper dive than guides or ebooks.

B2B Thought Leadership 113

B2B Thought Leadership B2B Thought Leadership Content 113

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 118

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 118

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. That’s why it’s important to know which B2B marketing trends are important now and over the next year. There are, however, many creative ways to implement UGC in your B2B marketing strategy.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. Download Research as Content: A Guide for B2B Marketers. It enables you to be seen as a subject matter expert or thought leader by association.

Top of Funnel 163

Top of Funnel Product B2B Thought Leadership B2B 163

Contently

APRIL 23, 2020

Last month, we quickly spun up new virtual events to address challenges our audience were facing, like remote content collaboration and making the case for content marketing. You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board?

Content 203

Content B2B Thought Leadership Storytelling Newsletter 203

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. Thought Leadership: This is an invaluable status to have today. Ready, Steady, Go!

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Vision Edge Marketing

AUGUST 22, 2023

These two concepts came into play in a recent conversation with a CGO of a B2B Identity and Access Management company who asked : “ What are the pros and cons of using the waterfall versus the intent approach for developing a new opportunity scoring model and which approach would I recommend.

Lead Ranking 202

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 202

Adobe Experience Cloud Blog

JANUARY 3, 2018

So, how can B2B marketers leverage this trend to grow their business? In this blog, I’ll show you 6 ways you can attract more B2B leads with your video content. Your explainer video should be brief and answer the B2B researcher’s questions, persuading them to continue consuming your content. Testimonial & Case Study Videos.

B2B Marketing 134

B2B Marketing Video Marketing Lead Scoring Lead Ranking 134

Biznology

SEPTEMBER 25, 2018

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. In business markets this might be a white paper, research report, infographic or case study. B2B marketers are really good at this. Known as lead nurturing, it’s a key component of the B2B demand generation process.

B2B Marketing 123

B2B Marketing B2B Thought Leadership B2B Banner Ads 123