Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Sound right? Accessible.

Sales Qualified Leads 363

Sales Qualified Leads Lead Scoring Lead Ranking Lead 363

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. Because B2B lead generation is more than just a numbers game.

Tactics 322

Tactics Sales Qualified Leads Generation Lead Scoring 322

Trade Press Services Newsletter

AUGUST 1, 2024

One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. People, especially in the B2B world, buy from brands they trust. No matter what the industry is, brand trust is instrumental to achieving sustainable business growth in the B2B marketplace.

Trust Marketing 202

Trust Marketing B2B Marketing B2B Thought Leadership Ad Building 202

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Key Takeaways: A company blog can play a key role in any business’s growth strategy. Publish Frequently.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. Authentic and Engaging Content In 2025, authenticity is key.

Social Media 156

Social Media B2B Thought Leadership Trends Social Marketing 156

Contently

APRIL 18, 2023

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. Email marketing sees an average return of $36 for every dollar spent. Seventy-one percent of B2B buyers read blog content prior to making a purchase decision.

Lead Ranking 183

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 183

Zoominfo

AUGUST 21, 2019

A sales enablement content strategy involves a structured process for sales teams to access and deliver relevant content to the prospects in their sales pipeline. . You likely have plenty of sales enablement content waiting in the wings, if you’re producing assets such as: Blogs White papers. Case studies. Let’s dig in!

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. In this blog, we present strategies to help your content rise above the noise, making it resonate with your target audience and truly stand out in the crowded digital landscape.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Vision Edge Marketing

APRIL 5, 2022

Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Let’s explore this relationship further and how to measure the value of thought leadership. . How Content Marketing and Thought Leadership are Related . How to Identify Thought Leaders .

Thought Leadership 205

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 205

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Engage Your Audience Emotionally.

Startups 279

Startups B2B Marketing Buyer Personas Advertising Agencies 279

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. .

Paid Content 173

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 173

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Here are nine helpful strategies. To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. That’s why it’s important to know which B2B marketing trends are important now and over the next year. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. A lot of B2B purchasing decisions have more to do with the relationships the buyers have with the salespeople, and less to do with the product or service.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Marketing Insider Group

FEBRUARY 2, 2021

Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. If not, you can adjust your strategies accordingly. Do you want to: Become a thought leader in your industry? Study Your Target Audience. 91% of B2B marketers use content marketing.

Paid Content 279

Paid Content Marketing Budget Paid Search Agency Advertising Channels 279

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. To drive more action, you want a strong SEO strategy that’ll bring in the right type of readers. Once those leads hit sales, you can drive a massive amount of additional ROI through a strong sales enablement strategy.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. To get started, here are three steps to building a successful employee advocacy strategy: 1. Identify Your Goals and KPI’s.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Onalytica B2B

SEPTEMBER 27, 2017

We’re going to take you through the motions of how you can create an effective influencer engagement strategy. This could be paying for them to guest blog on your site, host a webinar or give a speech at your event. ” Of course, the most commonly thought of type of value is money. . Organic, paid, or both?

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Content4Demand

MARCH 11, 2021

When we perform content audits for our clients, we often find that B2B organizations have a wealth of product content that works at the bottom of the funnel. Mid-stage content is often the weakest area of B2B marketing libraries. E-Books & White Papers. And isn’t that why you’re doing content to begin with?

Top of Funnel 122

Top of Funnel Webinar Metrics B2B Thought Leadership Sales Qualified Leads 122

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. And it’s true that B2B content marketing is often a means to achieve that lead generation goal. your target market).

Tactics 106

Tactics B2B Thought Leadership Content Marketing Advertising Agencies 106

The Point

NOVEMBER 12, 2019

Now, third-party intent data is a powerful tool , and, if you’re a B2B marketer, deserves to be a part of your demand generation planning. In fact, he went as far as to classify anything else (a simple LinkedIn campaign, for example) as merely a “shotgun” approach. No, they won’t. Photo by Timon Studler on Unsplash.

Intent Data 145

Intent Data Demand Generation Agencies Intent Paid Social Agency 145

Vision Edge Marketing

AUGUST 22, 2023

These two concepts came into play in a recent conversation with a CGO of a B2B Identity and Access Management company who asked : “ What are the pros and cons of using the waterfall versus the intent approach for developing a new opportunity scoring model and which approach would I recommend.

Lead Ranking 202

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 202

Hinge Marketing

SEPTEMBER 25, 2019

While the B2B community still thrives on word-of-mouth referrals for winning new business, prospective clients – even in the most traditional industries – have learned to turn to digital channels first when they’re looking for someone to solve their problem. What is a B2B Content Marketing Strategy? When content marketing fails.

Marketing & Strategy 125

Marketing & Strategy Webinar Metrics Marketing Strategy Top of Funnel 125

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

KoMarketing Associates

APRIL 17, 2018

“Googling it” has become a part of everyday life for most of us, and since we are all humans, it only makes sense to capitalize on it from a business perspective, including within the B2B space. In fact, 90% of B2B buyers start their B2B purchases with a search. Enter, glossary pages. The Benefits of Glossary Pages.

Marketing Websites 189

Marketing Websites Top of Funnel B2B Thought Leadership B2B 189

Sales Engine

DECEMBER 28, 2015

Here are 4 strategies you can use to get your content marketing budget approved in 2016. Get others in your organization enrolled in your vision—especially your thought leaders. You know content marketing will work for your company—your competitors are doing it, and they’re kicking your butt. How can you do that?

Budget Programs 120

Budget Programs Top of Funnel Marketing Budget Webinar Metrics 120

Sales Engine

AUGUST 23, 2016

For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. Your project is tabled.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

BOP Design

SEPTEMBER 3, 2020

Recently, we explored what sets the foundation for a successful B2B marketing strategy. These can also be called “snackable” because they don’t require a time investment from the audience. White Papers – White papers often take a deeper dive than guides or ebooks.

B2B Thought Leadership 113

B2B Thought Leadership B2B Thought Leadership Content 113

Sales Engine

OCTOBER 8, 2015

For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. Your project is tabled.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. What if I am writing for tech savvy audience? Even B2B brands in niche industries? The answer: Yes.

Content 203

Content B2B Thought Leadership Storytelling Newsletter 203

Marketing Insider Group

JANUARY 2, 2013

Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 In short, customers are more informed, they find information on their own and they mainly use the internet for research. 10 Steps to a Building a Successful Content Marketing Strategy.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 104

Trends B2B Marketing Webinar Metrics Content Marketing 104