article thumbnail

The Marketing Book Podcast: “Stop Starvation Marketing” by Christine Slocumb

The Forward Observer

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. No Cold Calls.:

Planning 156
article thumbnail

23 Cold Calling Statistics That May Surprise You (2022)

Hubspot

Is cold calling dead? Read on to discover some statistics about the state of cold calling in 2022. B2B Cold Calling Statistics. The majority of businesses and consumers predict their use of the voice call will increase or stay the same over the next 12 months. Sales Insights Lab ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. No Forms, No Spam, No Cold Calls by Latané Conant.

B2B Sales 124
article thumbnail

Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. No Forms, No Spam, No Cold Calls by Latané Conant.

article thumbnail

Chairs are Dead—and Other B2B Marketing Hogwash

ViewPoint

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

article thumbnail

Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg

So order the margarita, stroll down to the beach, and grab a book for a little beach reading. We assume you have an old copy of How to Win Friends and Influence People in your bookcase, and certainly Dale Carnegie’s book is a must-read for anyone in customer-facing roles. The Sales Acceleration Formula – by Mark Roberge.

article thumbnail

Top book and podcast recommendations for martech professionals

Martech

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. No Cold Calls.’