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Win as One: The future of financial services teams 

Seismic

We understand that regulations shape the way financial services firms do enablement and automation. This bespoke strategy involves creating automated workflows for content distribution, personalized content recommendations based on user roles or preferences, and seamless integration with other tools in your tech stack.

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4 AI Features Telecoms Can Implement Now to Level Up Customer Service

Salesforce Marketing Cloud

In a highly regulated industry, communications companies have many governmental bodies keeping an eye on their customer data, and data security and privacy is a top priority. Service chatbots can also provide personalized responses or automate routine tasks. How T-Mobile unlocks their customer solutions with AI, Data, and CRM.

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Everything You Need to Know About AI in Customer Service

Salesforce Marketing Cloud

Put AI, automation, and data to work The right mix of customer service channels and AI tools can help you become more efficient and improve customer satisfaction. AI in customer service can give customer service workers intelligent recommendations across knowledge bases, conversational insights, and customer data.

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Cleaning up the confusion in marketing ops job postings

Martech

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

These are great, but how does Google Optimize handle privacy? Google Optimize & Privacy. Privacy concerns are rising and strict regulations are in play. You can experiment and respect visitor privacy at the same time. Google continues to roll out privacy-safe solutions that respect user consent choices.

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Employee Self-Service: The Complete Guide

Salesforce Marketing Cloud

An employee self-service system combines interactive web applications with searchable knowledge base articles to deliver a full suite of features. The interactive portions of ESS systems may combine automated systems with a ticket-based help desk system.

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How to Use Snippets in Marketo

SmartBug Media

Anyone evaluating marketing automation tools knows that Marketo has a wide range of options for personalizing content: Tokens pull in fields from specific records. Email preference details that change when states or countries update privacy laws. These Marketo knowledge-base articles can walk you through: Segmentations.

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