ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Then, find a target ratio to work toward.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Valasys

OCTOBER 4, 2023

Distribution is the key process in any business. Whether it is logistics or content, if your product does not reach your target audience at the right time, what is the use of creating it in the first place? Importance of Content Distribution Content distribution is the process of sharing your content with your target audience.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52

Contently

MAY 23, 2018

Building an audience takes time. In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. We were just doing organic distribution before. It takes talent.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

BenchmarkONE

FEBRUARY 3, 2022

In reality, that’s when the real work just begins. In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success. 11 Ways to Effectively Distribute Your Content. 11 Ways to Effectively Distribute Your Content.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. But you have to make sure it’s distributed effectively. Here are 27 different content distribution ideas to promote your primary research. Wait… only one in five?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? So if you’re creating high-quality, audience relevant content on a regular basis - surely you’re set for success?

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Hubspot

JUNE 13, 2019

But, unfortunately, coverage doesn’t just come naturally -- you need to work for it. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.

Press 101

Press Distribution PR Public Relations 101

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. ” B2B Embracing LinkedIn for Content Distribution Strategy. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Content Marketing Institute

JUNE 14, 2018

If you can post something great at least weekly, over time you will build a picture of what content works best and what doesn’t, which leads nicely to the next point. Post regularly on @Facebook to learn what content works best (then promote it), says @MrGavinBell. You want to use Facebook ads to amplify content that’s already working.

Distribution 109

Distribution Facebook Ads Top of Funnel 109

Marketing Insider Group

JULY 2, 2015

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Often times, they get focused on distributing through social and paid resources, forgetting that the option of showing up in their customers’ or prospects’ inboxes on a regular basis is still an option. Define your audience. Cost-effective.

Distribution 100

Distribution Newsletter Click Rate Open Rate 100

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Scoop.it

FEBRUARY 2, 2022

After several hours of hard work to put an article out into the world, this feels like a wasted opportunity. After all, it’s not your content, so why would you turn your audience’s attention to it instead of your own content? users can also pick the frequency of these updates and pick what works best for their schedule.

Distribution 52

Distribution Curation Content Newsletter 52

Sharpspring

APRIL 29, 2020

Try to work one or two hashtags into the copy of your post and put the rest at the end. One strategy I’ve used in the past when promoting a campaign is posting on different days of the week and different times of the day to capture different audiences. Targeting Your Audience. The same may be said about hashtags.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Hubspot

OCTOBER 15, 2020

It’s in delivering that third element that distribution strategy comes in. An optimized distribution strategy, then, has never been more critical to businesses. Read on to find out: What a distribution strategy is. What is a Distribution Strategy? Your distribution strategy is how you reconcile all those necessities.

Distribution 69

Distribution Optimization Marketing & Strategy Work Management 69

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Reach 97% of US internet audience.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Convince & Convert

MAY 9, 2024

Why Brands Invest in Podcasts Audience engagement. One of the primary advantages of podcast marketing is its unparalleled ability to connect with audiences on a deeper level. Podcasts provide marketers with an opportunity to reach highly targeted audiences. Niche targeting. Brand credibility. Content repurposing.

Branding 114

Branding Brand Identity Advertising Agencies Allocation 114

Hubspot

JUNE 30, 2021

Well, the answer might lie in a practice known as lead distribution. Here, we'll explore the concept a bit further, review its fundamentals and best practices, take a look at some prominent lead distribution strategies, and see some of the best software solutions to support it. Lead distribution plays on those trends.

Distribution 72

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 72

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Alternatively, check out the work BlitzMetrics is doing for some B2B marketers.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

DivvyHQ

MARCH 19, 2020

It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Build it and they will come? Here’s more.

Advertising Channels 124

Advertising Channels Distribution Content Marketing Content 124

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Place Next in the 4 Ps of marketing is place (or distribution). Without proper metrics, you’ll never know what works.

Relevance 331

Relevance Planning Paid Search Agency Work Management 331

Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. “ Oh, we’re B2B,” someone said.

Distribution 60

Distribution Linkedin Facebook Allocation 60

BenchmarkONE

JANUARY 28, 2020

But when it comes to your content marketing , the saying goes, “If a piece of published content isn’t distributed, was it even created at all?” . What you do with your content and how you distribute it matters greatly to its success, so making sure you’re trying various methods will make all the difference. Blog Teaser.

Distribution 69

Distribution Content Advertising Mediums Broadcasting 69

Scoop.it

NOVEMBER 28, 2019

After several hours of hard work to put an article out into the world, this feels like a wasted opportunity. After all, it’s not your content, so why would you turn your audience’s attention to it instead of your own content? users can also pick the frequency of these updates and pick what works best for their schedule.

Distribution 63

Distribution Curation Content Newsletter 63

Marketing Insider Group

JANUARY 4, 2021

What works for one SaaS company may not work for the next. There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. You’ll need to consistently produce content with keywords that match how your audience searches.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. They may actually be creating more work for themselves by delegating. The problem?

Enterprise Management 178

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 178

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work -- it was far from effective. Below you’ll find 10 creative ways to distribute your content -- with a little bit of background to set the stage. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. While we may think of content marketing as a modern concept, brands have been using stories to convey ideas to their audience for hundreds of years. When did content marketing start?

Content Marketing 219

Content Marketing Work Management Paid Search Agency Marketing Management 219

Anyword

FEBRUARY 4, 2019

As a result, publishers have become much more sophisticated with their distribution efforts, increasingly incorporating data-backed strategies into their day-to-day operations. This year, we expect to see a noticeable shift in how publishers approach content distribution. Distribution is now the key for effective storytelling.

Distribution 40

Distribution Trends Storytelling Content 40

Marketing Insider Group

FEBRUARY 27, 2023

That’s why we’re sharing how a marketing workshop can get your team on the same page and working towards the same goals. We know this 5-step model works because we’ve seen it produce results over and over again – even for our own business. At first, we thought so too – until we saw the magic happen ourselves.

Lead Ranking 248

Lead Ranking Planning B2B Thought Leadership Lead Scoring 248

The Mx Group

AUGUST 24, 2018

The content distribution strategy can make or break its success. As the go-to agency for a wide portfolio of B2B clients, we’ve tried and tested a number of distribution models and methods. Social media: Make your audience aware you’ve written something new. And that’s an area many B2B marketers still struggle with.

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Content Standard

OCTOBER 23, 2018

Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen. Are your readers early risers, or lunchtime browsers? Consistent Mailing.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

Trade Press Services

MARCH 18, 2024

One of the most important choices during a literary journey is determining the right book publishing format for your work. Three Types of Publishing When authors commit the time and energy required to write a book, it’s essential to find the right publisher for their work.

Marketing Proposals 101

Marketing Proposals Thought Leadership Distribution Eye-Tracking 101

Contently

NOVEMBER 22, 2021

The COVID-19 pandemic didn’t just alter the way we work; it also changed how we connect with one another. With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. Prioritize your audience’s needs over your sales message.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Parse.ly

APRIL 4, 2019

“If you build it, they will come” only works for Kevin Costner. For marketers with digital audiences, just as much effort has to go into distributing content as creating it – sometimes more! Efforts of social media managers, marketers, and audience development experts make sure discovery isn’t left to chance.

Distribution 40

Distribution Campaigns Marketing & Strategy Newsletter 40