Martech

OCTOBER 30, 2023

Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. Find your niche: Identify your target audience and create content that resonates with them. Be creative and put your own spin on the challenge to stand out from the crowd.

Campaigns 110

Campaigns Top of Funnel Best Practices Marketing AI 110

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in.

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Granting the social team more creative freedom.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. We’ve included an example for each TikTok video idea so you can see it in action and find inspiration for your own TikTok feed. Give short tutorials.

Video Marketing 121

Video Marketing Viral Marketing Allocation Trends 121

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. The right meme at the right time can catapult your brand to viral fame. High engaging TikTok moments don’t directly teach you the art of virality. It’s this combination that actually holds the potential to create evergreen viral content.

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Contently

JANUARY 20, 2023

Think customer reviews, social media posts, and photos or videos shared by loyal customers. They also created a series of videos featuring real women and girls discussing issues like gender stereotypes and self-confidence. The campaign was informative, inspiring, and relatable to the audience. But what makes it so successful?

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. In February 2023 TikTok announced a new monetization method, the TikTok Creativity Program with improved payouts for popular creators. What is the TikTok Creativity Program?

Creativity 81

Creativity Paid Search Agency Viral Marketing Lock-In 81

Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. Filming & editing videos. Writing TikTok captions.

Video Marketing 131

Video Marketing Tips Viral Marketing Custom Publishing 131

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? Can only videos go viral?

Viral Marketing 136

Viral Marketing Linkedin Ideal Customer Profiles Social Media 136

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), We have been doing this for years.

B2B Marketing 122

B2B Marketing B2B Enterprise Management Paid Search Agency 122

Spiralytics

FEBRUARY 26, 2023

Millions of content creators are using it to publish video content consistently. Like the old yet iconic app Vine and Instagram’s Reels , TikTok allows people to upload and share short-form videos online. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos.

Social Media 104

Social Media Video Marketing Media Tips 104

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Since the platform first became available in the U.S.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Marketing Insider Group

AUGUST 7, 2020

It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. Infographics might not be as sexy as vines or videos, but they are solid, tried-and-true options. While they also excel in the video and social media categories, their infographic game is also on point.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Webbiquity

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. Cat Memes and Videos Go Viral. then you’re going to love what cat memes and videos do for you. Guest post by Emma Williams. And cats aren’t just superstars in pet-centric niches.

B2B Marketing 236

B2B Marketing Godaddy B2B Paid Search Agency 236

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. RAD AI has invested in learning what makes TikTok tick so we can develop high-quality, high-performing creative strategies for our clients and deliver them winning influencer marketing campaign results.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Unbounce

FEBRUARY 17, 2022

How do you surprise and delight your audience when there are six ads out there just like yours, all vying for attention? However, just when you think it’s time to give up, a new trend pops out of the shadows and reminds us that creative advertising still thrives. But what exactly makes an advertising campaign creative?

Creativity 140

Creativity Advertisements Advertising Campaigns 140

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. If you know the optimal times when your audience is most active on Instagram and time your Reel posts accordingly, you are setting them up to appear in front of the maximum number of people. Let’s break down the key factors.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Specializing in video marketing, Haily has earned Biteable’s TikTok over 50 million views and shares across the world. Episode Summary. But where do B2B marketers fit in?

B2B 118

B2B Youtube Top of Funnel Verticals 118

SocialPilot

JANUARY 21, 2024

Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels. Your audience will appreciate your relentless pursuit of excellence.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

SEPTEMBER 9, 2022

A new TikTok sound , titled “Corn but it becomes a song and unites world” spawned over 607,000 videos at the time of publication, and that number is only growing. On August 4th, a YouTube account called Recess Therapy posted a video. It wasn’t long before the internet’s favorite songwriter, Schmoyoho, was inspired by the video.

Viral Marketing 97

Viral Marketing Social Media Trends Youtube 97

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. You may think that TikTok is all about challenges, pranks and dance videos. For brands targeting younger audiences , TikTok is a gold mine. Moreover, 47.4%

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Liquid Death Mountain Water. The spot earned over 5.1

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Lead Forensics

JANUARY 26, 2024

The concept is summed up neatly by Darrah Baustein in entrepreneur.com , who says: “Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology. Don’t be afraid to get creative – in fact, you need to be.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Sprout Social

JUNE 29, 2023

Publishing visuals and video that hasn’t been scrutinized in creative briefs and edited ad nauseum carries a degree of risk. But as we explain in this article, it’s what audiences crave. Lo-fi social media content is still selling to your audience, but it doesn’t feel like it. Enter: lo-fi content.

Content 113

Content Advertising Agencies Social Media Webinar Metrics 113

ClearVoice

MARCH 14, 2024

You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. When reputable brands endorse your content, their audiences will likely view your brand favorably. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. It’s also become a source of entertainment, which audiences are craving more than ever.

Social Media 90

Social Media Media Content Storytelling 90

Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. Audiences will become part of brand images and voice.”.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. According to the platform themselves, the purpose of this nest egg is to “reward” users for their “incredible TikTok videos and creativity.”

Work Management 108

Work Management Paid Search Agency Viral Marketing Lock-In 108

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Gifts like coupons, discounts and certificates are used, but brands can get creative when it comes to surprising their customers. Get creative with today’s tech. Host an event. Digital surprise.

Brand Identity 99

Brand Identity Branding Viral Marketing Ideal Customer Profiles 99

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104