Contently

MARCH 30, 2020

Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view. The vast majority of advertising and marketing is fleeting.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

FunnelEnvy

FEBRUARY 5, 2024

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. Create XML sitemaps, use formatting and correct url structure to help search engines quickly glean and index content.

Paid Content 62

Paid Content PPC Traffic SEO 62

Contently

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. One big pain point: SEO.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. What Is Trending Now?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Marketing Insider Group

JULY 3, 2023

Google favors sites with regularly updated content, meaning you always need fresh material. Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. You can use that intel to help you build a content calendar for the year. Image Source 2. Image Source 3.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

accelerate agency

MAY 17, 2022

The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. means consistent output of content. Consistent output means that you're doing content marketing, and you're doing it right. It's also creating thought leadership content, and lead generation, as well.".

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. These posts include links to their product pages in the video descriptions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Top Rank Marketing

OCTOBER 30, 2023

Ranking higher on the SERP increases the likelihood of your content being clicked and visited. Keyword Research: The process of identifying and selecting keywords and phrases that your target audience is likely to use when searching for information related to your products or services. They are valuable for targeting niche audiences.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

RebelMouse

JUNE 20, 2023

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. For instance, does an article driven by Social traffic last longer than an article driven by Search? Here’s what the data shows.

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

accelerate agency

NOVEMBER 3, 2020

The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Defining Your Ideal Customer.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Top Rank Marketing

FEBRUARY 5, 2024

If you want to earn high SERP rankings and drive the right audiences to your content in a digital environment where everybody’s churning out content like there’s no tomorrow, you’re going to have to find a way for your content to rise above the rest. Advanced SEO content is also written for people first.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? No software can understand your business and audience the way that you do. You need to do SEO audits regularly in order to grow your organic search traffic. So regularly checking on your search performance will help you avoid losing traffic.

Traffic 77

Traffic SEO Long Tail Marketing Lead Scoring 77

Content Standard

SEPTEMBER 16, 2020

The market for these voice search solutions has produced a shortlist of voice-activated assistants offered by major tech companies, with Amazon’s Alexa and Apple’s Siri leading the way in name recognition. Siri’s reliance on Google makes it a straightforward voice search tool to optimize your content around.

Search Marketing 102

Search Marketing Long Tail Marketing Content Marketing Amazon 102

KoMarketing Associates

AUGUST 18, 2015

While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminated). Lesson for Content Marketers. Lesson for Content Marketers.

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Speaking of reaching engineers where and what content they consume, I once collaborated with the Director of Applications Engineering with a manufacturer of leak testing systems.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Content Marketing Institute

JANUARY 23, 2018

The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. Do those “featured rankings” increase traffic? And it’s not just about traffic. SEOSmarty Click To Tweet.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Marketri

FEBRUARY 22, 2024

It caught on as Inbound Marketing fed a growing trend towards self-service sales. Accomplished speaker Marcus Sheridan wrote a best-selling book called “ They Ask You Answer ,” which highlighted how to do Inbound Marketing well. for answers, I boldly ask the question on many marketers’ minds, “Is Inbound Marketing Dying?”

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? However, by no means should all content marketers seek to emulate them. The pitfalls of content plagiarism are huge. And they’ve been around since long before the Internet.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

KoMarketing Associates

MAY 21, 2019

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. Instead, we want to look at longer tail terms that target users further down the funnel.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Marketing Insider Group

AUGUST 1, 2023

Like they’re trying to tell a story about your audience, your brand, and your online performance? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Scoop.it

MARCH 21, 2023

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. So, optimize content for users to find what they expect. Ask SEO platforms.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Navigate the Channel

SEPTEMBER 19, 2023

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. The Rise of Visual Search Visual search is another trend that is set to shape the future of search marketing. Google’s algorithms aim to prioritize content from credible sources.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. We took a slightly different approach.

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

Brightedge

JANUARY 25, 2021

It helps you identify the blog topics that attract your target audience and when you should publish those topics to drive your business growth. The goal of a 12-month content calendar is to help you identify when your relevant blog topics/categories are most in demand throughout the year to best attract your target audience.

Keywords 64

Keywords Long Tail Marketing Research Content 64

ClearVoice

AUGUST 7, 2023

In today’s fast-paced and highly competitive digital landscape, capturing your audience’s attention early in their decision journey is absolutely essential. For marketers, the first step in capturing that attention lies at the top of the sales funnel. It’s the initial step and often the most critical in demand generation.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Optinmonster

DECEMBER 20, 2023

Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword. You can use these for SEO, content development, and digital marketing. It’s a gauge of popularity and potential search traffic.

Keywords 95

Keywords Paid Content SEO Lead Scoring 95

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? Instead, it’s really about your customers or patients.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Content Marketing Institute

OCTOBER 16, 2018

What happens when you build SEO content with these kinds of superpowers? The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized. How do you give your content extra oomph?

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

ClearVoice

APRIL 12, 2022

A strong content brief will provide your writers with all of the information they need to create an effective article for your audience, including word count, messaging, the topic or angle and the target audience for the piece. How do you write an SEO content brief? Short-tail keyword phrase: grocery store.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Or I might try a bit of native advertising for our top converting content. Support external content creation. With an extra $1,000?

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Velocity Partners

NOVEMBER 7, 2018

So, let’s say ten years later – an eon in digital timescales – is content still a great bet? If you still want traffic, engagement, eternal glory and untold riches then the answer has to be yes. The Marketing Gap. He saw an out-of-control content flow now out-of-sync with its environment. Is that bad? Nowhere near enough.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

ClearVoice

SEPTEMBER 29, 2022

The takeaway from this study is that if you can’t rank in the top ten results, your blog posts aren’t going to attract much organic traffic at all. Here are some tips to improve your Google blog ranking: Choose long-tail keywords. Instead, focus on long-tail, longer and more specific than the average keyword.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52