Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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Storytelling Tips Video Marketing Personalization 145

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. What Is Storytelling?

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Storytelling Content Marketing Brand Identity Branding 59

Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

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Storytelling Digital Marketing Funnels Brand Identity Branding 82

Marketing Insider Group

JUNE 1, 2020

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience. The Power of Storytelling in Action.

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Storytelling ROI Sample Ideal Customer Profiles 316

Trade Press Services

OCTOBER 16, 2023

Creating content that captures your audience’s attention, engages their emotions and communicates your message is a balancing act. That secret ingredient is brand storytelling. It is a timeless art that entertains and educates audiences, regardless of the industry, and can be applied across many communications mediums.

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Storytelling Brand Identity Branding Tips 52

Stevens & Tate

NOVEMBER 11, 2022

Storytelling is an integral part of marketing your brand effectively. It allows you to convey your message and your values to your audience, all while making it easy for them to relate and connect to you on a more personal level by capturing their interest and inciting specific emotions. Making Your Brand The Central Character.

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Storytelling Brand Identity Branding Order 116

Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. She’s a highly-regarded marketing leader, and she totally gets why storytelling matters. Quick Takeaways.

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Storytelling CMO Paid Search Agency Companies 286

Content Marketing Institute

AUGUST 9, 2021

A slick logo, tag line, and mission can make the claim your brand is the most distinctive. But if you don’t deliver on that, your audience will make their own conclusion. Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute.

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Storytelling Ad Building Brand Identity Branding 141

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary.

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Contently

JULY 16, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic COVID content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

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Brand Identity Branding Case Studies Domain 185

DivvyHQ

APRIL 28, 2022

Study after study paints a clear picture that brand storytelling is the ideal method for doing this. To truly make an impact with your content and drive purchasing decisions, you have to infuse emotion. So what are some of the best ways to incorporate more stories and emotion into your content? Here's some solid guidance.

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Storytelling Brand Identity Branding Content 87

Content Marketing Institute

FEBRUARY 20, 2024

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

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Case Study Case Studies Storytelling Studies 97

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Others forget the “story.” Let’s explore three approaches.

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Storytelling Brand Identity Branding Differentiation 130

Biznology

MAY 13, 2019

Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding. in 2018 was only 48%, down from 58% in 2017.

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Storytelling Brand Identity Branding Ethics 123

Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. The most important attributes to consumers today being able to trust that what the brand does is right, reputation, values, and environmental impact. That’s right.

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Storytelling Trends Ethics Content 211

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness.

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Ad Building Content Marketing Brand Identity Branding 345

Stevens & Tate

APRIL 7, 2021

Your brand identity goes beyond your name, logo, and the products or services you provide. A brand identity is all-encompassing: it also includes your goals, your beliefs, and the feelings you elicit from your audience. To create a strong brand identity, you need to create a narrative that’s consistent across all channels.

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Storytelling Examples Brand Identity Branding 69

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. But one thing that B2B brands can capitalize on is influence. Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. Don’t worry.

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Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Marketing Insider Group

AUGUST 19, 2019

When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially. When identity, values and experiences are core brand differentiators, storytelling becomes essential. They want to hear your story and how it aligns with their own. Vital to […].

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Storytelling Differentiation Marketing Service 215

Marketing Insider Group

MAY 25, 2020

You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers.

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Social Media Personalization Media Brand Identity 336

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

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Media Brand Identity Branding Storytelling 96

Heinz Marketing

MAY 1, 2021

Brand Storytelling Is A Competitive Advantage. Storytelling is an essential skill that inherently engages audiences and makes content distinctive and memorable. The post B2B Reads: Patience & Urgency, Business Agility, and Brand Storytelling appeared first on Heinz Marketing.

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Storytelling Urgency Marketing Brand Identity Branding 105

Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. That there are real humans with ethics and genuine feelings behind the brand? Here are six key practices for building trust in your brand.

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Ad Building Brand Identity Branding Tips 243

DivvyHQ

MARCH 7, 2023

Are you using storytelling in your marketing? Check out our latest article on the benefits of storytelling and how to develop a storytelling strategy that works for your brand. You should be!

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Storytelling Marketing & Strategy Marketing Strategy Brand Identity 87

Oktopost

NOVEMBER 14, 2023

Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across social to drive results. But tell me a story and it will live in my heart forever.”

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Storytelling Buzz Youtube Social Media 75

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

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Webinar Metrics Tips Marketing AI Social Media 106

Content Standard

APRIL 22, 2024

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. She is renowned for her ability to spearhead innovative strategies, catalyze growth, and deepen consumer engagement for iconic and rising brands. Episode Highlights: [02:55] What is Brand Bonding? —

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CMO Brand Identity Branding Storytelling 78

ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

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Storytelling Planning Paid Search Agency Advertising Agencies 122

Content Marketing Institute

SEPTEMBER 27, 2023

Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.

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Brand Identity Branding Storytelling Companies 93

Contently

JUNE 29, 2021

The site earned a Digiday Content Marketing Award for Best B2B Branded Content Site in its first year thanks to a blend of unique research, reporting, and insights. But they also had a goal of appealing to a younger audience that would become the C-suite of tomorrow. Immediately, the content was a hit.

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Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Contently

DECEMBER 21, 2022

This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? What’s the audience’s problem? The problem.

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Storytelling Product Peer-to-peer Viral Marketing 128

Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. ” In my content strategy work with brands, many conversations start out with the well-intentioned desire to copy brands they admire. .” Unfortunately, it often doesn’t make for very good content or storytelling.

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Storytelling Cable Class Viral Marketing 158

Stevens & Tate

MAY 12, 2021

Your brand identity goes beyond your name, logo, and the products or services you provide. A brand identity is all-encompassing: it also includes your goals, your beliefs, and the feelings you elicit from your audience. To create a strong brand identity, you need to create a narrative that’s consistent across all channels.

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Storytelling Examples Brand Identity Branding 64

Stevens & Tate

FEBRUARY 10, 2022

When it comes to any type of marketing effort, engaging your audience is of utmost importance. Keeping your audience interested is probably the biggest challenge. To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing?

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Storytelling Buyer Personas Case Studies Case Study 114

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

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Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

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Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 115

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

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Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70