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B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . In the last five years, link building has evolved from mass directory submissions and paid links, to sophisticated long-term outreach plans. Don’t be a call-center.

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Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists. Still, the reward for implementing a championship link building strategy can be just as satisfying as winning hockey’s most coveted prize. Create a digital PR strategy.

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The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. The sensationalism created by this title is repeated with almost every major Google update in the past half decade, yet SEO continues to be a significant tactic for driving leads in B2B marketing.

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How Fresh Content Impacts SEO in 2023

Marketing Insider Group

Google, the world’s leading search engine, currently has over 85% of the search engine market. Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks. times the traffic compared to companies publishing only once per week.

SEO 235
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The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic

Optinmonster

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? Search engine optimization can be tricky these days, especially if you don’t know what’s working and what isn’t. You need to do SEO audits regularly in order to grow your organic search traffic. Google Search Console.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Evaluate link profiles and determine new opportunities. Moz Open Site Explorer. Screaming Frog. Final Thoughts.

SEO 174
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A Comparison Between PPC and SEO: Which Strategy is Right for Your Business?

Valasys

When it comes to digital marketing, there are two strategies that stand out: Pay-per-Click and Search Engine Optimization. Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic.